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Concept-driven and highly visual Creative Director and Fashion Designer with over 10 years of experience across fashion design, creative direction and concept development. Strong sensitivity for contemporary aesthetics, visual storytelling and brand identity, with a focus on building collections, mood boards and creative narratives that translate abstract concepts into meaningful and commercially relevant outcomes. Experienced in trend research, cultural analysis and visual curation, developing creative directions with emotional depth, strong aesthetic coherence and clear brand positioning. Comfortable working across both conceptual and commercial environments, balancing artistic vision with product development and market needs. Equally confident in the practical side of fashion — from product curation and shopping research to color development, textile design and art direction — with a strong awareness of commercial potential, quality and execution. Proven experience leading creative teams, coordinating across design and development functions and aligning visual direction with broader brand strategy and communication. Detail-oriented, passionate and open-minded, with a deep commitment to creating concepts and visual worlds that connect beauty, meaning and market relevance.…Concept-driven and highly visual Creative Director and Fashion Designer with over 10 years of experience across fashion design, creative direction and concept development. Strong sensitivity for contemporary aesthetics, visual storytelling and brand identity, with a focus on building collections, mood boards and creative narratives that translate abstract concepts into meaningful and commercially relevant outcomes. Experienced in trend research, cultural analysis and visual curation, developing creative directions with emotional depth, strong aesthetic coherence and clear brand positioning. Comfortable working across both conceptual and commercial environments, balancing artistic vision with product development and market needs. Equally confident in the practical side of fashion — from product curation and shopping research to color development, textile design and art direction — with a strong awareness of commercial potential, quality and execution. Proven experience leading creative teams, coordinating across design and development functions and aligning visual direction with broader brand strategy and communication. Detail-oriented, passionate and open-minded, with a deep commitment to creating concepts and visual worlds that connect beauty, meaning and market relevance.

Masha Novikova

Creative Director, Designer, Art Director, +1

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Concept-driven and highly visual Creative Director and Fashion Designer with over 10 years of experience across fashion design, creative direction and concept development. Strong sensitivity for contemporary aesthetics, visual storytelling and brand identity, with a focus on building collections, mood boards and creative narratives that translate abstract concepts into meaningful and commercially relevant outcomes. Experienced in trend research, cultural analysis and visual curation, developing creative directions with emotional depth, strong aesthetic coherence and clear brand positioning. Comfortable working across both conceptual and commercial environments, balancing artistic vision with product development and market needs. Equally confident in the practical side of fashion — from product curation and shopping research to color development, textile design and art direction — with a strong awareness of commercial potential, quality and execution. Proven experience leading creative teams, coordinating across design and development functions and aligning visual direction with broader brand strategy and communication. Detail-oriented, passionate and open-minded, with a deep commitment to creating concepts and visual worlds that connect beauty, meaning and market relevance.…Concept-driven and highly visual Creative Director and Fashion Designer with over 10 years of experience across fashion design, creative direction and concept development. Strong sensitivity for contemporary aesthetics, visual storytelling and brand identity, with a focus on building collections, mood boards and creative narratives that translate abstract concepts into meaningful and commercially relevant outcomes. Experienced in trend research, cultural analysis and visual curation, developing creative directions with emotional depth, strong aesthetic coherence and clear brand positioning. Comfortable working across both conceptual and commercial environments, balancing artistic vision with product development and market needs. Equally confident in the practical side of fashion — from product curation and shopping research to color development, textile design and art direction — with a strong awareness of commercial potential, quality and execution. Proven experience leading creative teams, coordinating across design and development functions and aligning visual direction with broader brand strategy and communication. Detail-oriented, passionate and open-minded, with a deep commitment to creating concepts and visual worlds that connect beauty, meaning and market relevance.

Available to hire

Concept-driven and highly visual Creative Director and Fashion Designer with over 10 years of experience across fashion design, creative direction and concept development. Strong sensitivity for contemporary aesthetics, visual storytelling and brand identity, with a focus on building collections, mood boards and creative narratives that translate abstract concepts into meaningful and commercially relevant outcomes.
Experienced in trend research, cultural analysis and visual curation, developing creative directions with emotional depth, strong aesthetic coherence and clear brand positioning. Comfortable working across both conceptual and commercial environments, balancing artistic vision with product development and market needs.
Equally confident in the practical side of fashion — from product curation and shopping research to color development, textile design and art direction — with a strong awareness of commercial potential, quality and execution.
Proven experience leading creative teams, coordinating across design and development functions and aligning visual direction with broader brand strategy and communication.
Detail-oriented, passionate and open-minded, with a deep commitment to creating concepts and visual worlds that connect beauty, meaning and market relevance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Senior Fashion Designer at Women’secret

January 1, 2021 - Present

Lead creative direction and concept development for seasonal collections, collaborations and marketing campaigns; forecast and analyze trends; design and develop women’s collections across beachwear, homewear, pyjamas, woven and knit categories; create visual storytelling, mood boards and seasonal concepts; plan store visuals and brand-aligned concepts; provide art direction for photoshoots; research fabrics and trims; collaborate on experimental concepts and material exploration.

Lecturer in Textile Print & Design at IED Barcelona - Istituto Europeo di Design

January 1, 2018 - Present

Lecturer in textile print & design, delivering courses and guiding students through technical and conceptual aspects of textile design.

Fashion Designer & Artistic Collaborator at Sonar +D

January 1, 2018 - Present

Teach and mentor students in textile design and concept development; guide concept development, experimentation and project execution; instruct in industrial printing processes and traditional techniques; support students in defining personal style and creative identity within contemporary fashion and textile design.

Fashion Designer at SEAT

January 1, 2017 - January 1, 2017

Design and product development of factory uniforms aligned with Cupra brand identity; integrate user feedback and functional requirements; create aesthetic concepts reflecting Cupra’s visual identity and values; balance technical performance, comfort, and brand image; supervise prototype development and sampling.

Head of Design at Altair

January 1, 2016 - January 1, 2021

Responsible for Design and Graphic teams, leading creative direction and team coordination; design and development of collections for Inditex Group (Zara, Pull&Bear); development and management of new client accounts; factory sampling trips and follow-up; client presentations including seasonal collections, fabric proposals and trend-driven concepts.

Full-Cycle Collection Designer at Hi!Tex

January 1, 2015 - January 1, 2016

Trend and fabric research to support collection development; design and development of women’s collections.

Freelance lifestyle columnist at Buro 24/7

January 1, 2014 - January 1, 2015

Wrote lifestyle, travel and fashion articles supported by original photography; developed editorial content aligned with the publication’s visual identity.

Woman Collection Designer at Jean Machine

January 1, 2014 - January 1, 2015

Design and development of women's collection, with Barcelona and Los Angeles as locations.

Assistant Creative Director at Alexis Reyna

January 1, 2013 - January 1, 2015

Pattern development and translation of design concepts into prototypes; garment construction and sample development; textile experimentation and material research; coordination of external ateliers and production teams; development of seasonal collections aligned with brand direction and product strategy.

Stylist at Time Out Moscow

January 1, 2009 - January 1, 2009

Created fashion looks for editorials and styling direction; assisted during photoshoots; scouted and photographed distinctive street style for editorial features.