Masoumeh Ghodrati

Led 40+ integrated marketing campaigns across digital and print channels to support student recruitment and brand growth. Managed international student acquisition campaigns for South Korea, Saudi Arabia, Sri Lanka, Nepal, and other Asia-Pacific and Middle Eastern markets using localized marketing strategies. Optimized Meta ads through audience segmentation and creative testing, increasing messaging conversions by 22% while maintaining cost per message below RM1.30. Directed Meta Ads, Google Ads, social media, and institutional marketing assets to strengthen visibility and engagement. Measured performance using GA4, Meta Business Suite, and defined KPIs to drive data-led optimization and decision-making.

Developed integrated marketing campaigns for F&B, retail, hospitality, and lifestyle brands. Created campaign concepts and strategies aligned with client objectives and brand positioning. Led multidisciplinary creative teams from concept development through final execution. Directed visual execution across digital marketing, social media, advertising, and video/photo production. Presented recommendations based on market research and consumer/competitor insights, and evaluated creative performance to improve campaign outcomes.

Managed content calendars and supported event marketing initiatives. Developed creative assets to support Meta advertising campaigns and increase audience engagement through social and paid promotional activities.