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Brand Manager and Digital Marketing Strategist with 8+ years of experience leading integrated brand and performance campaigns across education, hospitality, advertising, retail, and lifestyle sectors. Skilled in creative direction, campaign management, and audience growth through both digital and offline channels. Experienced with Meta Ads, Google Ads, and GA4 analytics to optimize messaging and conversions. Combine data-driven decision-making with localized creative strategy to support international student acquisition and brand visibility across multiple Asia-Pacific and Middle East markets.…Brand Manager and Digital Marketing Strategist with 8+ years of experience leading integrated brand and performance campaigns across education, hospitality, advertising, retail, and lifestyle sectors. Skilled in creative direction, campaign management, and audience growth through both digital and offline channels. Experienced with Meta Ads, Google Ads, and GA4 analytics to optimize messaging and conversions. Combine data-driven decision-making with localized creative strategy to support international student acquisition and brand visibility across multiple Asia-Pacific and Middle East markets.

Masoumeh Ghodrati

Brand Strategist, Digital Marketer, Art Director, +2

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Brand Manager and Digital Marketing Strategist with 8+ years of experience leading integrated brand and performance campaigns across education, hospitality, advertising, retail, and lifestyle sectors. Skilled in creative direction, campaign management, and audience growth through both digital and offline channels. Experienced with Meta Ads, Google Ads, and GA4 analytics to optimize messaging and conversions. Combine data-driven decision-making with localized creative strategy to support international student acquisition and brand visibility across multiple Asia-Pacific and Middle East markets.…Brand Manager and Digital Marketing Strategist with 8+ years of experience leading integrated brand and performance campaigns across education, hospitality, advertising, retail, and lifestyle sectors. Skilled in creative direction, campaign management, and audience growth through both digital and offline channels. Experienced with Meta Ads, Google Ads, and GA4 analytics to optimize messaging and conversions. Combine data-driven decision-making with localized creative strategy to support international student acquisition and brand visibility across multiple Asia-Pacific and Middle East markets.

Available to hire

Brand Manager and Digital Marketing Strategist with 8+ years of experience leading integrated brand and performance campaigns across education, hospitality, advertising, retail, and lifestyle sectors. Skilled in creative direction, campaign management, and audience growth through both digital and offline channels.

Experienced with Meta Ads, Google Ads, and GA4 analytics to optimize messaging and conversions. Combine data-driven decision-making with localized creative strategy to support international student acquisition and brand visibility across multiple Asia-Pacific and Middle East markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Persian

Fluent

German

Beginner

Work Experience

Brand Manager | Digital Marketing Strategist at IABT (Formerly Sheffield College Australia)

February 1, 2024 - July 1, 2026

Led 40+ integrated marketing campaigns across digital and print channels to support student recruitment and brand growth. Managed international student acquisition campaigns for South Korea, Saudi Arabia, Sri Lanka, Nepal, and other Asia-Pacific and Middle Eastern markets using localized marketing strategies. Optimized Meta ads through audience segmentation and creative testing, increasing messaging conversions by 22% while maintaining cost per message below RM1.30. Directed Meta Ads, Google Ads, social media, and institutional marketing assets to strengthen visibility and engagement. Measured performance using GA4, Meta Business Suite, and defined KPIs to drive data-led optimization and decision-making.

Brand Manager | Art Director at Pandora Ignite Advertising Agency

October 1, 2021 - August 1, 2023

Developed integrated marketing campaigns for F&B, retail, hospitality, and lifestyle brands. Created campaign concepts and strategies aligned with client objectives and brand positioning. Led multidisciplinary creative teams from concept development through final execution. Directed visual execution across digital marketing, social media, advertising, and video/photo production. Presented recommendations based on market research and consumer/competitor insights, and evaluated creative performance to improve campaign outcomes.

Digital Marketing & Brand Strategist (Part-time, Evening role) at Reggae Bar Xtra

February 1, 2019 - Present

Managed content calendars and supported event marketing initiatives. Developed creative assets to support Meta advertising campaigns and increase audience engagement through social and paid promotional activities.

Senior Graphic Designer at IABT (Formerly Sheffield College Australia)

June 1, 2018 - January 31, 2024

Designed branding and marketing collateral and produced digital assets while maintaining brand consistency across communication materials. Created brochures, exhibition materials, presentations, and social media creatives to support marketing and institutional needs.

Senior Graphic Designer at Sheffield College Australia

June 1, 2018 - February 1, 2024

Designed branding and marketing collateral/digital assets. Produced brochures, exhibition materials, presentations, and social media creatives while maintaining brand consistency across all communication. Supported digital channels through creative deliverables aligned with marketing goals.