I am a business-driven creative with a Bachelor's in International Marketing from Birmingham City University. I combine brand strategy expertise with a passion for visual design.
I am a business-driven creative with a Bachelor’s in International Marketing from Birmingham City University. I combine brand strategy expertise with a passion for visual design. I have hands-on experience leading creative and branding projects across local and global teams in both B2B and B2C sectors.
Adobe Photoshop
Adobe Illustrator
WiX
Adobe Lightroom
Adobe InDesign
UI
Figma
Shopify
Canva
Webflow
WordPress
Adobe Premiere ProOur solution involved a deep understanding of the technology behind the product, which allowed us to create an interactive UI that was easy for users to navigate while also providing a futuristic feel. Our goal was to create an app that would allow users to easily control the device and monitor their progress.
I collaborated with the team of Adatos.Ai to develop their #brand strategy. We studied the founders' video calls and interviews, researched remote sensing, agriculture and nature-based solutions, and conducted brand archetype analysis, positioning matrix, audience understanding, and competition analysis. We established Adatos.Ai as a Hero Brand and created a visually appealing identity with a guideline document. Finally, we revamped their website with improved navigation, clear value proposition, and brand story.
Led development and design of global brand messaging, visual identity, website, and PR across global and local markets. Managed marketing assets and led trade show activations locally and overseas, increasing brand awareness by 30%. Supported $10M fundraising across US & Canada through creative pitch development. Led design across teams in APAC, UK, and US, working with freelancers and agencies.
Developed and designed global brand messaging, visual identity, website, and PR across global and local markets. Managed marketing assets and led trade show activations locally and overseas, increasing brand awareness by 30%. Supported $10M fundraising across US & Canada through creative pitch development. Led design teams across APAC, UK, and US, coordinating with freelancers and agencies.
Created sales and distribution marketing materials for global content platforms. Contributed to $2M in TV drama sales to PBS, BritBox, and Acorn TV. Designed print and digital assets, optimizing workflows and reducing creative outsourcing costs.
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