I am a business-driven creative with a Bachelor's in International Marketing from Birmingham City University. I combine brand strategy expertise with a passion for visual design. I have hands-on experience leading creative and branding projects across local and global teams in both B2B and B2C sectors.…

Mathan Kumar

I am a business-driven creative with a Bachelor's in International Marketing from Birmingham City University. I combine brand strategy expertise with a passion for visual design. I have hands-on experience leading creative and branding projects across local and global teams in both B2B and B2C sectors.…

Available to hire

I am a business-driven creative with a Bachelor’s in International Marketing from Birmingham City University. I combine brand strategy expertise with a passion for visual design. I have hands-on experience leading creative and branding projects across local and global teams in both B2B and B2C sectors.

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Language

English
Fluent

Work Experience

Creative Lead at 108 Media Singapore (Global Film & TV Company)
May 31, 2025 - August 16, 2025
Led development and design of global brand messaging, visual identity, website, and PR across global and local markets. Managed marketing assets and led trade show activations locally and overseas, increasing brand awareness by 30%. Supported $10M fundraising across US & Canada through creative pitch development. Led design across teams in APAC, UK, and US, working with freelancers and agencies.
Senior Art Director at 108 Media Singapore
August 1, 2022 - August 16, 2025
Created sales and distribution marketing materials for global content platforms. Contributed to $2M in TV drama sales to PBS, BritBox, and Acorn TV. Designed print and digital assets, optimizing workflows and reducing creative outsourcing costs.
Senior Creative Designer (Contract) at VaynerMedia (Creative Agency - APAC)
July 31, 2020 - August 16, 2025
Contributed campaign concepts for Prudential, Renevo, and Eastspring. Created digital assets for SK-II across Facebook, Instagram, YouTube, 1688 CN, and Rakuten JP. Supported virtual shoot execution during COVID-19 restrictions (from Singapore to Japan).
Art Director (Contract) at ED&C (360 Creative Agency, Singapore)
March 31, 2020 - August 16, 2025
Designed key visuals for brands like Toyota, OCBC, SMU, and POKA. Designed event visuals and apps for Lexus at Suntec Automotive Show.
Art Director / Visual Designer at Twinery – MAS Holdings
June 30, 2019 - August 16, 2025
Managed brand architecture and communication for smart apparel products. Created assets for Nike, Victoria's Secret, Lululemon, and Speedo. Launched B2B/B2C brands via Indiegogo, Kickstarter, CES, and ISPO Munich. Led production shoots and internal training on creative presentation.
Creative Lead at 108 Media Singapore
May 1, 2025 - August 16, 2025
Developed and designed global brand messaging, visual identity, website, and PR across global and local markets. Managed marketing assets and led trade show activations locally and overseas, increasing brand awareness by 30%. Supported $10M fundraising across US & Canada through creative pitch development. Led design teams across APAC, UK, and US, coordinating with freelancers and agencies.
Senior Art Director at 108 Media Singapore
August 1, 2022 - August 16, 2025
Created sales and distribution marketing materials for global content platforms. Contributed to $2M in TV drama sales to PBS, BritBox, and Acorn TV. Designed print and digital assets, optimizing workflows and reducing creative outsourcing costs.
Senior Creative Designer (Contract) at VaynerMedia (Creative Agency - APAC)
July 1, 2020 - August 16, 2025
Contributed campaign concepts for Prudential, Renevo, and Eastspring. Created digital assets for SK-II (static, motion, video, GIFs) across Facebook, Instagram, YouTube, 1688 CN, and Rakuten JP. Supported virtual shoot execution during COVID-19 restrictions from Singapore to Japan.
Art Director (Contract) at ED&C (360 Creative Agency, Singapore)
March 1, 2020 - August 16, 2025
Designed key visuals for brands including Toyota, OCBC, SMU, and POKA. Produced event visuals and apps for Lexus at Suntec Automotive Show.
Art Director / Visual Designer at Twinery – MAS Holdings
June 1, 2019 - August 16, 2025
Managed brand architecture and communication for smart apparel products. Created assets for Nike, Victoria's Secret, Lululemon, and Speedo. Launched B2B/B2C brands via Indiegogo, Kickstarter, CES, and ISPO Munich. Led production shoots and internal training on creative presentation.

Education

Bachelor of Arts (Hons), International Marketing at Birmingham City University
January 11, 2030 - August 16, 2025
Advanced Diploma in Advertising & Multimedia at National Institute of Business Management
January 11, 2030 - August 16, 2025
Bachelor of Arts (Hons), International Marketing at Birmingham City University
January 11, 2030 - August 16, 2025
Advanced Diploma in Advertising & Multimedia at National Institute of Business Management
January 11, 2030 - August 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Government, Healthcare, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods, Retail, Software & Internet
    uniE621 App Design for Tech compression socks
    Our solution involved a deep understanding of the technology behind the product, which allowed us to create an interactive UI that was easy for users to navigate while also providing a futuristic feel. Our goal was to create an app that would allow users to easily control the device and monitor their progress.…
    uniE621 AI based company web design
    I collaborated with the team of Adatos.Ai to develop their brand strategy. We studied the founders' video calls and interviews, researched remote sensing, agriculture and nature-based solutions, and conducted brand archetype analysis, positioning matrix, audience understanding, and competition analysis. We established Adatos.Ai as a Hero Brand and created a visually appealing identity with a guideline document. Finally, we revamped their website with improved navigation, clear value proposition, and brand story.…