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Hi, I'm Mathieu Petel, a Digital Project Manager and Business Manager based in Lausanne, Switzerland. With over 10 years of experience, I specialize in digital transformation, ecommerce development, and automating workflows using AI-driven solutions to reduce costs and maximize return on investment. My expertise lies in leading Agile projects, coordinating cross-functional teams, and delivering digital products from concept to deployment. I'm skilled at integrating ecommerce platforms like Shopify and WooCommerce, using automation and CRM tools such as Make and HubSpot, and implementing marketing strategies including SEO and SEA. Combining technical knowledge with a business mindset, I help companies scale operations, enhance customer experience, and achieve measurable growth.…Hi, I'm Mathieu Petel, a Digital Project Manager and Business Manager based in Lausanne, Switzerland. With over 10 years of experience, I specialize in digital transformation, ecommerce development, and automating workflows using AI-driven solutions to reduce costs and maximize return on investment. My expertise lies in leading Agile projects, coordinating cross-functional teams, and delivering digital products from concept to deployment. I'm skilled at integrating ecommerce platforms like Shopify and WooCommerce, using automation and CRM tools such as Make and HubSpot, and implementing marketing strategies including SEO and SEA. Combining technical knowledge with a business mindset, I help companies scale operations, enhance customer experience, and achieve measurable growth.

Mathieu Petel

Project Manager, Product Designer, Marketing Strategist, +3

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Hi, I'm Mathieu Petel, a Digital Project Manager and Business Manager based in Lausanne, Switzerland. With over 10 years of experience, I specialize in digital transformation, ecommerce development, and automating workflows using AI-driven solutions to reduce costs and maximize return on investment. My expertise lies in leading Agile projects, coordinating cross-functional teams, and delivering digital products from concept to deployment. I'm skilled at integrating ecommerce platforms like Shopify and WooCommerce, using automation and CRM tools such as Make and HubSpot, and implementing marketing strategies including SEO and SEA. Combining technical knowledge with a business mindset, I help companies scale operations, enhance customer experience, and achieve measurable growth.…Hi, I'm Mathieu Petel, a Digital Project Manager and Business Manager based in Lausanne, Switzerland. With over 10 years of experience, I specialize in digital transformation, ecommerce development, and automating workflows using AI-driven solutions to reduce costs and maximize return on investment. My expertise lies in leading Agile projects, coordinating cross-functional teams, and delivering digital products from concept to deployment. I'm skilled at integrating ecommerce platforms like Shopify and WooCommerce, using automation and CRM tools such as Make and HubSpot, and implementing marketing strategies including SEO and SEA. Combining technical knowledge with a business mindset, I help companies scale operations, enhance customer experience, and achieve measurable growth.

Available to hire

Hi, I’m Mathieu Petel, a Digital Project Manager and Business Manager based in Lausanne, Switzerland. With over 10 years of experience, I specialize in digital transformation, ecommerce development, and automating workflows using AI-driven solutions to reduce costs and maximize return on investment. My expertise lies in leading Agile projects, coordinating cross-functional teams, and delivering digital products from concept to deployment.

I’m skilled at integrating ecommerce platforms like Shopify and WooCommerce, using automation and CRM tools such as Make and HubSpot, and implementing marketing strategies including SEO and SEA. Combining technical knowledge with a business mindset, I help companies scale operations, enhance customer experience, and achieve measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Italian

Beginner

Work Experience

Freelance Project Manager at MP 360°

December 31, 2025 - August 26, 2025

Created and optimized websites and e-commerce platforms focusing on UX/UI optimization, branding, and conversion funnels. Integrated digital tools for performance tracking and AI-powered automations, reducing manual tasks and streamlining workflows. Implemented SEO/SEA strategies, designed newsletters, performed copywriting, and managed Agile projects end-to-end, coordinating external providers, clients, and stakeholders.

Founder & Project Manager at Sepia Import Sàrl

December 31, 2023 - August 26, 2025

Launched and managed an Italian food import and distribution business, overseeing purchasing, imports, and distribution. Integrated POS and payment solutions such as SumUp and Lightspeed. Developed engaging digital content and social media strategies.

Product Manager at Ptit Frais SA

December 31, 2022 - August 26, 2025

Led end-to-end creation of a multi-supplier B2B marketplace in Switzerland. Defined technical requirements and coordinated a team of 7 developers using the Laravel framework. Implemented logistics workflows, order processing, delivery pricing, and marketing automations. Selected and integrated payment providers including Twint, Visa, MasterCard, and Apple Pay.

Founder & Product Manager at Fish To Go Sàrl

December 31, 2022 - August 26, 2025

Developed a B2C e-commerce site for premium seafood products with a subscription-based sales model and automated billing. Negotiated partnerships with 15 pick-up points across Switzerland. Managed imports, order preparation, and daily delivery to over 3,000 customers.

Key Account Manager at Klarys

December 31, 2020 - August 26, 2025

Managed client relationships in SaaS solutions for seafood procurement. Prospected and negotiated with luxury hospitality buyers and purchasing centers. Implemented digital purchasing roadmaps with VIP clients like Globus, Manor, Migros, and Aligro. Handled a 1.5M CHF annual portfolio.

Logistics Coordinator at Royal Fish Sàrl

December 31, 2018 - August 26, 2025

Planned daily delivery routes and ensured HACCP compliance. Managed stock, vehicle fleet, and a team of 3 drivers. Acquired new B2B clients in hospitality and retail.

Event Project Manager at Swarm Production

December 31, 2014 - August 26, 2025

Organized over 10 cultural events annually in Lyon and Paris. Built partnerships with brands and local stakeholders. Managed budgets, logistics, risks, and event communication.

Supply Chain Assistant at LVL Medical

December 31, 2012 - August 26, 2025

Handled purchasing, stock management, shipping, and cost control. Supervised a team of 3 order pickers and 10 field technicians. Organized daily deliveries for more than 40 agencies across France. Contributed to the design and implementation of a new internal ERP system.