Available to hire
Hi, I’m Mathilde Beau de Loménie, a digital marketing leader with client-side DNA bringing strategic rigor to agency work. I translate complex business goals into actionable digital roadmaps that drive retention and account growth. I mentor distributed teams to deliver high-quality execution across paid, social, and content campaigns, ensuring every deliverable aligns with the overarching strategy.
My experience spans Penfolds and Treasury Wine Estates, where I led global digital retail and DTC initiatives across multiple markets, drove ROI improvements, and piloted AI-enabled content. I focus on data-driven growth, LTV, and cross-functional collaboration with C-suite stakeholders to deliver sustainable value and global scale.
Skills
Experience Level
Expert
Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Work Experience
eCommerce and Digital Marketing Manager, SEA to International at Treasury Wine Estates
December 31, 2022 - October 10, 2025Scaled digital & eCommerce from SEA to global scope; built DTC business case, UX improvements, and performance media; led marketplace growth (Amazon, Alibaba Group) and optimized PDPs; lifted traffic +85% and conversion +38% through programmatic, paid social/search, and dynamic creative optimization; embedded digital KPIs into Joint Business Plans.
Head of Global Digital Retail at Penfolds (Treasury Wine Estates)
January 1, 2022 - PresentLead the digital brand elevation and commercial acceleration across 12 priority markets, translating global brand strategy into regional execution to ensure consistency, desirability, and long-term value creation. Launched an exclusive Direct-to-Consumer channel for the Prestige portfolio to capture first-party data and maximise retention (LTV). Delivered $40M RSV (+10% YoY) by optimizing channel mix and promotional strategy. Built JBPs with top-tier retailers and distributors to drive margin growth. Maximised a US$3M performance budget with +12% ROI uplift and +7% conversion rate. Drove global AI content pilots reducing time-to-market by 30% and aligned digital playbooks (>85%). Built and mentored a high-performance international team (5).
eCommerce & Digital Marketing Manager, SEA to International at Treasury Wine Estates
January 1, 2022 - October 10, 2025Global premium wine company with $2.5B annual revenue and 70+ brands. Scaled digital and e-commerce from SEA to global scope, aligning brand, commercial and media plans across APAC, EMEA and Australia. Achieved +25% YoY marketplace growth for three consecutive years by lifting traffic +30% and conversion +9% through optimised retail media mix, programmatic, search and creative optimisation. Improved high‑intent traffic, conversion and AOV at priority fine wine retail partners by +15% growth through content optimisation, social media support and targeted influencer programs. Built the direct‑to‑consumer business case and operating model; launched the platform and delivered +7% incremental online revenue, driving high‑value baskets via partnerships and events. Embedded digital KPIs into Joint Business Plans (JBPs), enhancing retailer alignment on content quality, retail media and activation cadence.
Head of Global Digital Retail at Penfolds
January 1, 2022 - PresentGlobal luxury wine brand with $1B revenue across 70+ markets. Built the e-commerce roadmap for 12 priority markets using market potential modelling, channel maturity and ROI; reallocated budgets to higher return markets and SKUs, improving contribution efficiency. Delivered +5% to +10% YoY growth in priority markets and $40M Retail Sales Value across APAC, EMEA and ANZ through stronger activation and partner adoption. Led Joint Business Plans and category insight deep dives; defined brand growth drivers, portfolio priorities, content, price and promo principles and joint scorecards; improved execution and margin mix. Directed $3M performance investment with ROI +12%, traffic +8% and conversion +6%; established monthly business reviews with markets and key accounts. Rolled out global playbooks including digital shelf scorecards, Product Detail Page standards and campaign frameworks; achieved 85% compliance in two quarters with dashboards and action plans. Introduced CRM foundations with
eCommerce and Digital Marketing Manager, SEA to International at Treasury Wine Estates
January 1, 2022 - October 10, 2025Scaled DTC and digital plans from SEA to global scope; built a DTC business case and led solution design, delivering +30% YoY revenue via acquisition, UX improvements, and performance media. Drove marketplace growth (Amazon, Alibaba Group) with annual roadmaps and PDP optimization, achieving +25% YoY for three consecutive years. Lifted traffic +85% and conversion +38% through programmatic, paid social/search, and dynamic creative optimization. Embedded digital KPIs into Joint Business Plans, improving retailer alignment on content quality, retail media, and activation cadence.
Head of Global Digital Retail at Penfolds - Treasury Wine Estates
January 1, 2022 - PresentLed the e-commerce roadmap for 12 priority markets, reallocating budgets to higher-return markets and SKUs, and protecting brand equity in digital and retail environments. Drove +5% to +10% YoY growth in priority markets and generated $40M Retail Sales Value across APAC, EMEA and ANZ through stronger activation and partner adoption. Established governance rhythms, monthly market reviews, and global playbooks (digital shelf, PDP, content standards) with 85% compliance in two quarters. Built an international team of five and drove cross-market collaboration across commercial, marketing, and digital.
eCommerce and Digital Marketing Manager, SEA to International at Treasury Wine Estates
January 1, 2022 - October 10, 2025Scaled digital & eCommerce from SEA to global scope, aligning brand, commercial, and media plans across APAC, EMEA, and Australia. Built DTC business case and led solution design, delivering +30% YoY revenue via acquisition, UX improvements, and performance media. Drove marketplace growth (Amazon, Alibaba Group) with roadmaps and PDP optimisation, achieving +25% YoY for three consecutive years. Lifted traffic +85% and conversion +38% through programmatic, paid social/search, and dynamic creative optimisation. Embedded digital KPIs into Joint Business Plans to improve retailer alignment on content quality, retail media, and activation cadence.
Head of Global Digital Retail at Penfolds - Treasury Wine Estates
January 1, 2022 - PresentReported to Global Strategy; partnered with Regional GMs & Division Marketing to set omnichannel priorities; re-allocated budgets to high-return markets; protected brand equity in digital and retail environments. Built the e-commerce roadmap for 12 priority markets, driving ROI-focused investments; delivered +5 to +10% YoY growth and $40M Retail Sales Value across APAC, EMEA, and ANZ. Led Joint Business Plans and category insight deep dives; rolled out global playbooks (digital shelf, PDP, content standards, and campaign frameworks) with 85% compliance in two quarters. Established governance rhythms (QBRs, KPI dashboards, risk logs) tying spend to contribution efficiency and enabling fast course corrections across 12 markets. Recruited and built an international team of five across APAC & EMEA and fostered cross-market collaboration.
Head of Global Digital Retail at Penfolds - Treasury Wine Estates
January 1, 2022 - PresentGlobal luxury wine brand; sets omnichannel priorities, reallocates budgets to high-return markets and SKUs, defines brand growth drivers, and delivers governance through monthly reviews, JBP collaborations, and KPIs. Built the e-commerce roadmap for 12 priority markets, deployed global playbooks, and established a 5-person international team.
Global Digital Marketing Manager at Sofitel, Pullman, MGallery – Accor Luxury Brands
December 31, 2016 - October 10, 2025Owned website performance (UX/UI, content, navigation), grew organic traffic via SEO and technical hygiene, and increased paid performance; managed €5M A&P budget; orchestrated omnichannel CRM, content, and media initiatives.
eCommerce and Digital Marketing Manager, SEA to International at Treasury Wine Estates Singapore
January 1, 2016 - January 1, 2022Scaled digital and ecommerce from SEA to global scope, aligning brand, commercial, and media plans across APAC, EMEA, and Australia. Built DTC business case delivering +30% YoY revenue via acquisition, UX improvements, and performance media. Drove marketplace growth (Amazon, Lazada) with +25% YoY for three consecutive years. Increased traffic by 85% and conversion by 38% through programmatic, paid social/search, and dynamic creative optimization. Embedded digital KPIs into Joint Business Plans, improving retailer content quality, retail media activation cadence.
Global Digital Marketing Manager at Sofitel, Pullman, MGallery – Accor Luxury Brands
January 1, 2016 - October 10, 2025Global luxury hospitality brands with €2B+ revenue and 500+ hotels. Delivered +15% conversion uplift by improving UX, UI, content and navigation across global sites. Grew organic traffic +20% through SEO content and technical hygiene. Lifted paid performance with traffic +35% and basket value +10% via optimised search engine marketing, affiliates and retargeting. Managed €5M Advertising & Promotion budget, linking investment to acquisition, retention and brand KPIs.
Global Digital Marketing Manager at Sofitel, Pullman, MGallery – Accor Luxury Brands
January 1, 2016 - October 10, 2025Owned website performance (UX/UI, content, navigation) delivering +15% conversion uplift. Grew organic traffic +20% via SEO content and technical hygiene across global sites. Raised paid performance (+35% traffic, +10% basket value) across SEM, affiliates, and retargeting. Managed €5M A&P budget, tying spend to acquisition, retention, and brand KPIs. Orchestrated omnichannel initiatives with retail/operations to align CRM, content, and media.
Global Digital Marketing Manager at Sofitel, Pullman, MGallery – Accor Luxury Brands
January 1, 2016 - October 10, 2025Owned website performance (UX/UI, content, navigation) delivering +15% conversion uplift; grew organic traffic +20% via SEO content and technical hygiene across global sites; raised paid performance (+35% traffic, +10% basket value) across SEM, affiliates, and retargeting. Managed €5M A&P budget, tying spend to acquisition, retention, and brand KPIs. Orchestrated omnichannel initiatives with retail/operations to align CRM, content, and media.
Operational Marketing Manager at Pullman – Accor Luxury
December 31, 2014 - October 10, 2025Led regional marketing for 15 European hotels; delivered +15% revenue growth, reduced collateral costs by 17%, and improved guest satisfaction via reputation strategy.
Global Digital Marketing Manager at Sofitel, Pullman, MGallery (Accor Luxury Brands) Singapore
January 1, 2014 - January 1, 2016Owned website performance across luxury brands (UX/UI, content, navigation), delivering +15% conversion uplift; grew organic traffic +20% via SEO and technical hygiene; improved paid performance by +35% traffic and +10% basket value. Managed a €5M A&P budget, tying spend to acquisition, retention, and brand KPIs. Orchestrated omnichannel alignment with CRM, content, and media across regions.
Operational Marketing Manager, France at Pullman – Accor Luxury
January 1, 2014 - October 10, 2025Delivered +15% revenue versus +10% target across 15 European hotels, cut collateral costs 17% and lifted guest satisfaction +12% through a review-led reputation programme.
Operational Marketing Manager, France at Pullman – Accor Luxury
January 1, 2014 - October 10, 2025Led regional marketing for 15 European hotels and resorts; delivered +15% revenue growth (vs 10% target) through strategic pricing, reduced collateral costs by 17%, and increased guest satisfaction by 12% through a TrustYou-driven reputation strategy.
Operational Marketing Manager at Pullman – Accor Luxury
January 1, 2014 - October 10, 2025Led regional marketing for 15 European hotels and resorts. Delivered +15% revenue growth (vs 10% target), reduced collateral costs by 17%, and increased guest satisfaction by 12% through a TrustYou-driven reputation strategy.
Digital Product Owner at ibis – Accor Lifestyle
December 31, 2013 - October 10, 2025Led end-to-end launch of the Group’s first multi-brand website across 2,000 hotels in 16 languages; improved UI/UX, cut bounce, and established early social strategy while managing a team and agencies.
Operational Marketing Manager at Pullman – Accor Luxury (France)
January 1, 2013 - January 1, 2014Led regional plans for 15 hotels; optimized promo strategy to drive +15% revenue and reduce costs by 17%.
Digital Product Owner, France at ibis – Accor Lifestyle
January 1, 2013 - October 10, 2025Launched the first multi-brand website across 2,000 hotels in 16 languages, delivering +12% revenue growth and a 5% bounce reduction while establishing early social media strategy.
Digital Product Owner at ibis – Accor Lifestyle
January 1, 2013 - October 10, 2025Led the end-to-end launch of the Group’s first multi-brand website across 2,000 hotels in 16 languages, driving +12% annual revenue growth. Improved UI/UX to cut bounce by 5% and established an early social strategy, managing 3 junior digital managers and 4 agencies.
Digital Product Owner at ibis – Accor Lifestyle
January 1, 2013 - October 10, 2025Led the end-to-end launch of the Group’s first multi-brand website across 2,000 hotels in 16 languages, driving +12% annual revenue growth. Improved UI/UX to cut bounce 5% and established an early social strategy, managing 3 junior digital managers and 4 agencies.
Digital Product Owner at IBIS – ACCOR LIFESTYLE (France)
January 1, 2011 - January 1, 2013Launched first multi-brand site (2,000 hotels); improved search localization (16 languages) and reduced bounce by 5%.
Education
Mini MBA in Brand Management at Mark Ritson
January 11, 2030 - October 10, 2025Master’s in Computer Science & Information Technology at University of Montreal
January 11, 2030 - October 10, 2025Master’s in Digital Marketing & Data Analytics at University of Marne-la-Vallée
January 11, 2030 - October 10, 2025Mini MBA in Brand Management at Mark Ritson
January 11, 2030 - October 10, 2025Master’s in Computer Science & Information Technology at University of Montreal
January 11, 2030 - October 10, 2025Master’s in Digital Marketing & Data Analytics at University of Marne-la-Vallée
January 11, 2030 - October 10, 2025Mini MBA in Brand Management at Mark Ritson
January 11, 2030 - October 10, 2025Master’s in Computer Science & Information Technology at University of Montreal
January 11, 2030 - October 10, 2025Master’s in Digital Marketing & Data Analytics at University of Marne-la-Vallée
January 11, 2030 - October 10, 2025Mini MBA in Brand Management at Mark Ritson
January 11, 2030 - October 10, 2025Master’s in Computer Science & Information Technology at University of Montreal
January 11, 2030 - October 10, 2025Master’s in Digital Marketing & Data Analytics at University of Marne -la-Vallée
January 11, 2030 - October 10, 2025Master’s in Computer Science at University of Montreal
January 11, 2030 - December 9, 2025Master’s in Digital Marketing at University of Marne-la-Vallée
January 11, 2030 - December 9, 2025Mini MBA in Brand Management at Mark Ritson
January 11, 2030 - December 9, 2025Master’s in Computer Science & Information Technology at University of Montreal
January 11, 2030 - December 9, 2025Qualifications
Mini MBA in Brand Management
January 11, 2030 - October 10, 2025Mini MBA in Brand Management – Mark Ritson
January 11, 2030 - October 10, 2025Master’s in Computer Science & Information Technology – University of Montreal
January 11, 2030 - October 10, 2025Master’s in Digital Marketing & Data Analytics – University of Marne-la-Vallée
January 11, 2030 - October 10, 2025Mini MBA in Brand Management
January 11, 2030 - October 10, 2025Mini MBA in Brand Management
January 11, 2030 - October 10, 2025Mini MBA in Brand Management
January 11, 2030 - December 9, 2025Industry Experience
Retail, Travel & Hospitality, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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