Creative and versatile professional with extensive experience in travel, marketing, storytelling, and product development. Skilled in developing and executing successful marketing campaigns, crafting compelling narratives, and driving end-to-end strategies for innovative products. Passionate about creativity, design, and leveraging storytelling to inspire and connect.…

Matias Vives

Creative and versatile professional with extensive experience in travel, marketing, storytelling, and product development. Skilled in developing and executing successful marketing campaigns, crafting compelling narratives, and driving end-to-end strategies for innovative products. Passionate about creativity, design, and leveraging storytelling to inspire and connect.…

Available to hire

Creative and versatile professional with extensive experience in travel, marketing, storytelling, and product development. Skilled in developing and executing successful marketing campaigns, crafting compelling narratives, and driving end-to-end strategies for innovative products. Passionate about creativity, design, and leveraging storytelling to inspire and connect.

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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent

Work Experience

Supply & Marketplace Operations Consultant at Freelance
July 1, 2025 - Present
Supporting travel and experiences marketplaces with supply development and marketplace operations. Key activities: Supporting marketplace launches and supply development in new markets Identifying and onboarding local experience providers Improving experience listings, storytelling, and product presentation Supporting partner onboarding and operational setup for new suppliers Advising on supply quality standards and catalog structure Recent projects include supporting the Spanish market launch of Freedome, a European marketplace for outdoor experiences, or Senda Ecoway, a sustainable eco experiences marketplace
Experiential creative product lead and Supply Operations Manager at Airbnb
September 1, 2016 - November 1, 2023
Founding member of an Internal Creative Studio where we explored new business beyond Airbnb’s core. Developed new Hosting concepts on Airbnb including pilot projects and proof-of-concept initiatives Responsable of storytelling & look and feel for new experiential concepts Part of the team that launched and expanded Airbnb Experiences, helping build and scale the supply side of the marketplace across multiple international markets;
Head of Content & Supply Quality Manager at Trip4real
March 11, 2012 - September 11, 2016
Early team member of the Barcelona-based travel marketplace Trip4real, focused on local experiences. Responsible for maintaining the quality and consistency of the marketplace supply catalog. Key responsibilities: Reviewed and improved experience listings before publication Ensured new experiences met platform quality standards Worked closely with the sales team to evaluate newly acquired experiences Improved content, descriptions, and storytelling across the experience catalog Occasionally sourced unique local experiences to strengthen the marketplace offering Acted as a guardian of supply quality, ensuring the platform maintained a high-quality experience offering
Senior Copywriter at Road Advertising
July 1, 2006 - January 1, 2012
Creative strategist developing advertising campaigns and brand storytelling for international clients including Skoda and Riu Hotels. Focused on concept development, brand messaging, and campaign execution across multiple media channels.

Education

Master in AI for Creatives at Founderz
December 10, 2025 - March 11, 2026
In progress
Postgraduate in Creative Strategy at Complot Creative School
March 10, 2004 - July 30, 2004
Bachelor’s Degree in Advertising at Universidad de Navarra
September 15, 2000 - June 30, 2026

Qualifications

Add your qualifications or awards here.