Project VIVO Telefónica

The VIVO Telefónica project represented a great challenge since the focus consisted of a new product that launched the brand to the (Brazilian) market and the company’s eye was on Accessibility.

So much so, that it was innate for me to get fully involved in the subject and immerse myself in the creation of a storytelling that could reflect and accompany the process of an archetype of person, resulting in Nana, a friendly grandmother who, in order to adapt to these new times, she is “forced” to modernize and buy a latest generation cell phone along with a data package that allows her to communicate with her nephew and grandchildren.