I build and rebuild marketing systems that deliver measurable growth. Over the past six years, I’ve led SEO, paid media, and analytics programs that turned underperforming departments into disciplined, revenue-aligned engines for industrial and B2B brands. My focus is precision, making every tactic traceable to business outcomes. With 20+ years of leadership and operational experience in high-pressure environments, I approach digital strategy with calm under pressure, decisive execution, and accountability rooted in results. I’m drawn to high-performing, forward-leaning organizations that demand excellence, and where I can flex both my technical depth and leadership instincts to drive performance and mentor teams.

Matthew Edens

I build and rebuild marketing systems that deliver measurable growth. Over the past six years, I’ve led SEO, paid media, and analytics programs that turned underperforming departments into disciplined, revenue-aligned engines for industrial and B2B brands. My focus is precision, making every tactic traceable to business outcomes. With 20+ years of leadership and operational experience in high-pressure environments, I approach digital strategy with calm under pressure, decisive execution, and accountability rooted in results. I’m drawn to high-performing, forward-leaning organizations that demand excellence, and where I can flex both my technical depth and leadership instincts to drive performance and mentor teams.

Available to hire

I build and rebuild marketing systems that deliver measurable growth. Over the past six years, I’ve led SEO, paid media, and analytics programs that turned underperforming departments into disciplined, revenue-aligned engines for industrial and B2B brands. My focus is precision, making every tactic traceable to business outcomes.

With 20+ years of leadership and operational experience in high-pressure environments, I approach digital strategy with calm under pressure, decisive execution, and accountability rooted in results. I’m drawn to high-performing, forward-leaning organizations that demand excellence, and where I can flex both my technical depth and leadership instincts to drive performance and mentor teams.

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Language

English
Fluent

Work Experience

Director of Search Marketing at Knowmad Digital Marketing
March 1, 2023 - Present
Rebuilt and led the agency’s search marketing department after underperformance, restoring profitability and aligning SEO, SEM, and analytics with measurable business outcomes for industrial and manufacturing clients. Achievements include raising Net Promoter Score from 50% to 91.67% (2023–2024); 90% client retention among 2024 clients renewing into 2025; and scaling 2024 departmental revenue to $800K+ with expense control. Brought SEO and PPC in-house to improve quality control and data accuracy; established cross-channel workflows linking visibility and engagement to qualified pipeline; introduced AI-assisted workflows to improve efficiency and consistency.
Chief Operating Officer at SEO Idaho Digital Marketing & Thrive Web Designs
September 1, 2019 - December 1, 2022
Oversaw 25+ team members across marketing, development, and design; achieved 90%+ client retention through results-driven campaigns; directed $1M+ in annual ad spend across 30+ SEM and social accounts; managed 60+ SEO campaigns; led GA4, GTM, and GSC implementation; authored technical guides on local SEO and paid media best practices; elevated the agency’s thought leadership and client education programs.
Freelance Web Developer at Epoch Web Solutions
September 1, 2018 - September 1, 2019
Delivered end-to-end website projects for small businesses, managing design, development, hosting, and deployment. Customized WordPress sites and built responsive, user-focused digital experiences with modern front-end frameworks and coding best practices.
Paramedic / Tactical Paramedic at Ada County Paramedics
January 1, 2015 - January 1, 2018
Provided emergency medical services and tactical med support in high-pressure environments, contributing to rapid response and patient care.
Engine Crew Wildland Firefighter at Bureau of Land Management
January 1, 2012 - January 1, 2013
Supported wildland firefighting operations in remote terrain, coordinating with crew leads to manage risk and protect assets.
Aircraft Rescue & Firefighting Specialist, Sergeant at United States Marine Corps
January 1, 2002 - January 1, 2011
ARFF Specialist and field leader within the Marine Corps, directing firefighting operations and maintaining readiness across multiple deployments.

Education

B.S., Health Science at Idaho State University
January 11, 2030 - April 2, 2026
A.S., Paramedic Science at Idaho State University
January 11, 2030 - April 2, 2026
A.A., Liberal Arts at College of Western Idaho
January 11, 2030 - April 2, 2026
A.A.S., Fire Science at Columbia Southern University
January 11, 2030 - April 2, 2026

Qualifications

Navy Achievement Medal (Iraq 2006)
January 1, 2006 - April 2, 2026
Navy Achievement Medal (Iraq 2008)
January 1, 2008 - April 2, 2026
Marine Corps Sergeants Leadership Course, Distinguished Graduate
January 11, 2030 - April 2, 2026
Louis F. Garland DoD Fire Academy, Honor Graduate
January 11, 2030 - April 2, 2026

Industry Experience

Manufacturing, Professional Services, Media & Entertainment, Software & Internet