MattGB

I am a creative graphic designer with over 23 years of experience delivering innovative visual solutions across industries. Specializing in brand identity, product development, and graphic design, I bring a blend of artistry and commercial insight to every project. As Principal Graphic Designer at Atomhawk, I delivered standout marketing key art for titles like Beat Saber, always meeting exacting quality standards.

As a freelancer, I’ve worked with global apparel brands like Superdry, Adidas, and Foot Locker, creating designs that drive best-sellers and shape market trends. Known for my creative problem-solving and adaptability, I’ve crafted impactful branding for Avery Dennison’s worldwide clients and WGSN’s industry leading trend resources. From mens and womenswear to kids, accessories and retail/environment design, I’ve worked across a wide range of markets and product.

My work spans branding, illustration, and marketing art, always grounded in thorough research and a deep understanding of visual culture. Whether refreshing seasonal collections or creating bespoke graphics, I’m dedicated to producing visually engaging, commercially successful designs that resonate globally.