I am a creative graphic designer with over 23 years of experience delivering innovative visual solutions across industries. Specializing in brand identity, product development, and graphic design, I bring a blend of artistry and commercial insight to every project. As Principal Graphic Designer at Atomhawk, I delivered standout marketing key art for titles like Beat Saber, always meeting exacting quality standards. As a freelancer, I’ve worked with global apparel brands like Superdry, Adidas, and Foot Locker, creating designs that drive best-sellers and shape market trends. Known for my creative problem-solving and adaptability, I’ve crafted impactful branding for Avery Dennison's worldwide clients and WGSN's industry leading trend resources. From mens and womenswear to kids, accessories and retail/environment design, I've worked across a wide range of markets and product. My work spans branding, illustration, and marketing art, always grounded in thorough research and a deep understanding of visual culture. Whether refreshing seasonal collections or creating bespoke graphics, I’m dedicated to producing visually engaging, commercially successful designs that resonate globally.

MattGB

PRO

I am a creative graphic designer with over 23 years of experience delivering innovative visual solutions across industries. Specializing in brand identity, product development, and graphic design, I bring a blend of artistry and commercial insight to every project. As Principal Graphic Designer at Atomhawk, I delivered standout marketing key art for titles like Beat Saber, always meeting exacting quality standards. As a freelancer, I’ve worked with global apparel brands like Superdry, Adidas, and Foot Locker, creating designs that drive best-sellers and shape market trends. Known for my creative problem-solving and adaptability, I’ve crafted impactful branding for Avery Dennison's worldwide clients and WGSN's industry leading trend resources. From mens and womenswear to kids, accessories and retail/environment design, I've worked across a wide range of markets and product. My work spans branding, illustration, and marketing art, always grounded in thorough research and a deep understanding of visual culture. Whether refreshing seasonal collections or creating bespoke graphics, I’m dedicated to producing visually engaging, commercially successful designs that resonate globally.

Available to hire

I am a creative graphic designer with over 23 years of experience delivering innovative visual solutions across industries. Specializing in brand identity, product development, and graphic design, I bring a blend of artistry and commercial insight to every project. As Principal Graphic Designer at Atomhawk, I delivered standout marketing key art for titles like Beat Saber, always meeting exacting quality standards.

As a freelancer, I’ve worked with global apparel brands like Superdry, Adidas, and Foot Locker, creating designs that drive best-sellers and shape market trends. Known for my creative problem-solving and adaptability, I’ve crafted impactful branding for Avery Dennison’s worldwide clients and WGSN’s industry leading trend resources. From mens and womenswear to kids, accessories and retail/environment design, I’ve worked across a wide range of markets and product.

My work spans branding, illustration, and marketing art, always grounded in thorough research and a deep understanding of visual culture. Whether refreshing seasonal collections or creating bespoke graphics, I’m dedicated to producing visually engaging, commercially successful designs that resonate globally.

See more

Language

English
Fluent

Work Experience

Visual Designer at Plarium Global
November 11, 2024 - Present
Situated within both the Narrative and Brand teams delivering branding developments for massive mobile game titles including RAID: Shadow Legends across its anniversaries, partnerships and community content/events, development of new IP brand identities and their toolkits, and rebranding IP including creative review and critiques, audience targeting, proposals, artworks and mock-ups.
Principal Graphic Designer at Atomhawk
June 5, 2023 - July 31, 2024
Balancing creative solutions with exacting quality standards set by both the Atomhawk brand and its clients in the 2D Game Art team including: • Delivery of multiple highly-successful marketing key art for Beat Games’ Beat Saber title • Securing repeat work from speculative projects • Ad hoc leadership of 2D Art Game Art team
Creative Services Manager at Sumo Digital Ltd
June 8, 2020 - June 4, 2021

Education

Add your educational history here.

Qualifications

Fashion Studios (BA Hons), University of Derby
October 16, 2024 - October 16, 2024
First Class Degree

Industry Experience

Gaming, Consumer Goods, Media & Entertainment
    paper Portfolio 2024
    A recent portfolio showcasing recent work which covers: keyart marketing branding illustration surfacepattern ... and much more.