HOPPEN – Premium Spirits Brand Creation & Development
From the first recipe to a distinctive premium brand – complete creative, strategic and commercial development.
Over a period of two years, I conceived, developed and launched HOPPEN, a premium spirits brand, taking full creative and strategic responsibility for the entire journey from initial product concept to market introduction.
My involvement went far beyond traditional brand design. I personally developed the spirits recipes and product concepts, established the premium and luxury market positioning, and created the complete visual and commercial brand identity.
Scope of Work & Responsibilities
Brand Strategy & Architecture: Developed the brand concept, positioning, naming, brand identity, storytelling and long-term marketing strategy.
Product & Recipe Development: Created original spirits recipes, product concepts and distinctive premium product variations.
Packaging & Label Design: Designed the complete visual identity, including logos, typography, bottle labels, packaging concepts and premium product presentation.
Marketing Strategy & Roadmap: Developed and executed a comprehensive marketing roadmap, defining target audiences, communication channels, campaigns and market-entry activities.
Creative Direction & Advertising: Conceived, designed and produced integrated advertising campaigns across print, digital, social media, website and offline channels.
Digital Brand Experience: Developed the brand’s online presence, digital communication strategy, website concepts and social media content.
International Trade Show Presentation: Planned and executed brand presentations at international trade shows in Singapore, Berlin and Nuremberg, including exhibition concepts, POS materials and promotional communication.
End-to-End Project Management: Directed the entire development process, coordinating creative production, suppliers, product presentation, marketing activities and implementation.
The Result
HOPPEN evolved from an original product idea into a distinctive premium spirits brand with a cohesive visual identity, differentiated product portfolio and international market presence.
The project demonstrates my ability to combine brand architecture, product innovation, creative direction, hands-on design and commercial strategy – building not simply a visual identity, but a complete brand experience from concept to execution.
- Creative Director
- Executive Producer
- Fractional CMO
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