Brochure and Advertisement

CLUB OF GENTS – Fashion Brand Communication & Art Direction
Developed creative concepts and visual communication strategies for the premium menswear brand, ensuring consistency with its established corporate identity.
Designed and executed advertising campaigns, promotional materials and visual concepts for print and digital media.
Led the creative direction and art direction of fashion photography, including concept development, location and visual styling coordination.
Directed selected fashion photo shoots, overseeing composition, visual storytelling, brand aesthetics and final image selection.
Developed point-of-sale (POS) communication concepts and promotional designs to strengthen brand recognition and customer engagement.
Managed the creative process from initial concept and photographic production to graphic design, artwork preparation and final implementation.