Filming Adventure: Shooting a Formax Commercial in Switzerland

Matt Landsman
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I was flown to Switzerland to film a commercial for Formax, a watch company. We got in touch with them because the owner used to be a skydiver, and his love for adventure is part of the brand. The mountains, lakes, and villages made the perfect backdrop for the shoot. Filming there felt exciting and inspiring, and the whole project quickly turned into an unforgettable adventure.