Entrepreneur and strategist with a passion for building things that grow businesses, brands, and people. I’ve carved out expertise in E-commerce, digital marketing, and scaling operations, particularly in industrial, sports, and lifestyle sectors. I bring commercial instinct, creative problem-solving, and a bias for action to everything I take on, whether launching new ventures, driving client success, or exploring new markets abroad.
As CEO and Founder of Bspoq, I’ve spent the last several years building a results-driven digital commerce and marketing agency that helps ambitious B2B and B2C brands grow. I lead strategy, client partnerships, and business development, with a hands-on approach to both technical and commercial aspects of e-commerce.
Key Areas of Expertise:
• E-Commerce Strategy & Growth: Proven track record in scaling online revenues for clients across industrial, sports, lifestyle, and retail sectors. Expertise in BigCommerce, Shopify, and Shopline, with a focus on driving acquisition, conversion, and retention.
• Platform Specialisation: BigCommerce Partner with B2B & B2C specialisation. Led one of the first EMEA B2B BigCommerce store launches and advise on advanced integrations (ERP, automation, custom apps).
• Marketing Automation & Retention: Deep experience in lifecycle marketing using Klaviyo, building high-performing campaigns that generate millions in attributed revenue.
• Leadership & Operations: Built Bspoq from a startup into a profitable, multi-client agency. Responsible for P&L management, team growth, and client success.
• Sector Knowledge: Particularly strong background in industrial equipment, tools, and sports retail helping brands navigate complex product catalogs, B2B buyer needs, and competitive consumer markets.
In short, I combine strategic vision, commercial acumen, and technical depth to deliver measurable results whether that’s transforming a brand’s e-commerce performance, implementing scalable digital infrastructure, or leading marketing efforts that drive real business growth.
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