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Full-stack marketing executive with 18+ years leading every major layer of a marketing department—from strategy and budget ownership to paid media, content, lifecycle/RevOps, analytics, creative, websites, and SEO. Known for turning complex funnels into measurable growth systems with clear messaging and operational discipline. Builds modern, AI-enabled marketing operations that balance human judgment, AI-assisted workflows, performance data, and brand control—helping teams move faster without losing quality. Comfortable across executive leadership and hands-on daily execution.…Full-stack marketing executive with 18+ years leading every major layer of a marketing department—from strategy and budget ownership to paid media, content, lifecycle/RevOps, analytics, creative, websites, and SEO. Known for turning complex funnels into measurable growth systems with clear messaging and operational discipline. Builds modern, AI-enabled marketing operations that balance human judgment, AI-assisted workflows, performance data, and brand control—helping teams move faster without losing quality. Comfortable across executive leadership and hands-on daily execution.

Matthew R. Sullivan

Full Stack Developer, Digital Marketer, Marketing Automation Specialist, +2

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Full-stack marketing executive with 18+ years leading every major layer of a marketing department—from strategy and budget ownership to paid media, content, lifecycle/RevOps, analytics, creative, websites, and SEO. Known for turning complex funnels into measurable growth systems with clear messaging and operational discipline. Builds modern, AI-enabled marketing operations that balance human judgment, AI-assisted workflows, performance data, and brand control—helping teams move faster without losing quality. Comfortable across executive leadership and hands-on daily execution.…Full-stack marketing executive with 18+ years leading every major layer of a marketing department—from strategy and budget ownership to paid media, content, lifecycle/RevOps, analytics, creative, websites, and SEO. Known for turning complex funnels into measurable growth systems with clear messaging and operational discipline. Builds modern, AI-enabled marketing operations that balance human judgment, AI-assisted workflows, performance data, and brand control—helping teams move faster without losing quality. Comfortable across executive leadership and hands-on daily execution.

Available to hire

Full-stack marketing executive with 18+ years leading every major layer of a marketing department—from strategy and budget ownership to paid media, content, lifecycle/RevOps, analytics, creative, websites, and SEO. Known for turning complex funnels into measurable growth systems with clear messaging and operational discipline.

Builds modern, AI-enabled marketing operations that balance human judgment, AI-assisted workflows, performance data, and brand control—helping teams move faster without losing quality. Comfortable across executive leadership and hands-on daily execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Marketing Executive at Sullivan Hopp Marketing

January 1, 2025 - Present

Operates as a full-stack marketing lead for clients across precious metals, youth sports, SMB consulting, B2B growth, and consumer-facing initiatives. Creates AI-assisted content engines, campaign frameworks, research workflows, and page development systems to accelerate execution from strategy to launch. Builds audience-specific landing pages, email and SMS campaigns, creator/influencer funnels, compliant direct-response copy, interview assets, and SEO/AEO content; includes localization and lifecycle alignment with nurture and paid media. Translates research into executive-ready strategy, creative briefs, campaign copy, page direction, compliance reviews, and market-facing messaging closely tied to execution.

Director of Marketing at Augusta Precious Metals

January 1, 2024 - January 1, 2026

Built AI-assisted content workflows to increase cross-channel production efficiency while maintaining brand integrity and compliance. Designed a predictive, full-funnel media strategy that reduced CAC by 20% and increased qualified lead volume by 30%. Created executive dashboards for advertising spend, multi-channel attribution, and ROI by channel/cohort/persona. Reallocated spend toward top-performing digital channels improving blended ROl by 15%. Led an 8-person team across marketing operations, demand generation analytics, reporting, tracking, and attribution logic.

Director of Marketing at Birch Gold Group

January 1, 2022 - January 1, 2024

Guided C-suite decisions on digital media effectiveness, growth strategy, $2M+ monthly spend allocation, and attribution modeling. Increased lead volume by 40% year over year through funnel optimization and data-driven digital media mix expansion. Saved six figures through vendor renegotiations and improved production quality. Led a 12-member team across content, paid media, lifecycle optimization, design, and RevOps. Expanded marketing ROI by 110% through digital, operational, and analytics-driven improvements.

Director of Marketing at CPAacademy.org

January 1, 2020 - January 1, 2022

Increased marketing ROI by 110% through strategic segmentation, email optimization, content refreshes, and media rebuilds. Converted a 2M+ contact database into $1.5M+ in email-attributed revenue via automation and lifecycle marketing. Revived paid media performance, achieving 185% ROAS without increasing monthly spend. Built scalable LinkedIn lead generation campaigns and unified messaging across digital properties and channels.

Digital Marketing Manager at OptiPro ERP

January 1, 2018 - January 1, 2020

Built an SEO program expanding keyword footprint from fewer than 400 to 2,400+ ranked keywords, driving a 300% increase in organic website traffic. Built and led a 6-person global marketing team across digital, content, creative, and operational functions. Developed cold and warm nurture programs aligned to lead lifecycle stages and sales pipeline needs.

AVP of Digital Marketing at SunWest Bank

January 1, 2015 - January 1, 2018

Modernized digital marketing for a multi-state banking brand by centralizing reporting, digital acquisition, web management, and executive visibility. Increased social following by 400% via targeted content with minimal paid support. Launched SEM, email, direct-response campaigns, corporate website implementations, and marketing projections for executive leadership.

Senior Marketing Assistant at BioLegend, Inc.

January 1, 2008 - January 1, 2015

Managed staff and workflow operations supporting day-to-day marketing production across digital and traditional channels. Executed 200+ campaigns across B2B verticals, including product launches, educational initiatives, and collateral programs. Supported major collateral redesigns and contributed to corporate website design and content refresh initiatives.