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I'm a Creative Director and Graphic Designer with 30+ years across graphic design, branding, packaging, print, and web. I’m hands-on with ideation, concept development, and execution, leveraging AI innovation for 3D POP, trade show displays, and large-scale retail experiences. I work across teams and with brands to translate ideas into branded campaigns and immersive retail environments. In leadership and collaboration roles, I partner with clients to maintain brand language across displays and campaigns, deliver national-scale print and experiential projects, and mentor designers, copywriters, photographers, and models to achieve high-quality results.…I'm a Creative Director and Graphic Designer with 30+ years across graphic design, branding, packaging, print, and web. I’m hands-on with ideation, concept development, and execution, leveraging AI innovation for 3D POP, trade show displays, and large-scale retail experiences. I work across teams and with brands to translate ideas into branded campaigns and immersive retail environments. In leadership and collaboration roles, I partner with clients to maintain brand language across displays and campaigns, deliver national-scale print and experiential projects, and mentor designers, copywriters, photographers, and models to achieve high-quality results.

Matt Terrones

Creative Director, Graphic Designer, Illustrator, +7

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I'm a Creative Director and Graphic Designer with 30+ years across graphic design, branding, packaging, print, and web. I’m hands-on with ideation, concept development, and execution, leveraging AI innovation for 3D POP, trade show displays, and large-scale retail experiences. I work across teams and with brands to translate ideas into branded campaigns and immersive retail environments. In leadership and collaboration roles, I partner with clients to maintain brand language across displays and campaigns, deliver national-scale print and experiential projects, and mentor designers, copywriters, photographers, and models to achieve high-quality results.…I'm a Creative Director and Graphic Designer with 30+ years across graphic design, branding, packaging, print, and web. I’m hands-on with ideation, concept development, and execution, leveraging AI innovation for 3D POP, trade show displays, and large-scale retail experiences. I work across teams and with brands to translate ideas into branded campaigns and immersive retail environments. In leadership and collaboration roles, I partner with clients to maintain brand language across displays and campaigns, deliver national-scale print and experiential projects, and mentor designers, copywriters, photographers, and models to achieve high-quality results.

Available to hire

I’m a Creative Director and Graphic Designer with 30+ years across graphic design, branding, packaging, print, and web. I’m hands-on with ideation, concept development, and execution, leveraging AI innovation for 3D POP, trade show displays, and large-scale retail experiences. I work across teams and with brands to translate ideas into branded campaigns and immersive retail environments.

In leadership and collaboration roles, I partner with clients to maintain brand language across displays and campaigns, deliver national-scale print and experiential projects, and mentor designers, copywriters, photographers, and models to achieve high-quality results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director at Acumen Brands, Inc.

January 1, 2014 - January 1, 2014

Led creative direction for websites, email campaigns, and private-label marketing; supported flagship brand Country Outfitter across digital and print channels; directed and mentored designers, copywriters, photographers, and models; managed projects from concept through final delivery.

3D Concept Designer / National Graphics Lead at Vanguard Packaging

January 1, 2014 - January 1, 2026

Created high-impact 3D renderings and conceptual visuals using Cinema 4D; developed POP display solutions for Walmart, Samʼs Club, and major retailers; built complete concepts from blank-page ideation through branded campaign systems; partnered with brands to apply consistent branding across displays; produced final graphics in the Adobe Creative Suite; leveraged AI imagery to accelerate ideation and visual development; collaborated with remote designers and Bentonville-based sales teams; sketched, illustrated, or rendered concepts to guide client decisions; delivered national-scale print executions and in-house mockups; designed trade show and large-scale retail experiences; maintained Walmart and Samʼs Club brand standards.

Senior Art Director at Walmart / Ivie & Associates, Inc.

January 1, 2011 - January 1, 2014

Provided creative direction exclusively for Walmart; oversaw circulars, FSI ads, promotions, and special projects; built and managed a team of 30 designers; delivered high-volume projects with strict accuracy and deadlines; developed deep expertise in Walmart’s brand language.

Manager of Graphic Art at Land O’Frost, Inc.

January 1, 2000 - January 1, 2011

Directed retail packaging, print/web advertising, and POP displays; managed projects from start to finish across product lines; designed cross-promotional campaigns with major licensors; created sketches, storyboards, and final production artwork; managed internal and external designers.

Freelance — Concept Design, 3D Design, Graphic Design

January 1, 1997 - Present

3D conceptual design, renderings, and volumetric design; brand development, illustration, packaging/product design, experiential design; 4 years of experience with AI imagery and AI integration; clients include Walmart, Disney, Mattel, Hallmark, The Humane Society, and others.

Graphic Designer / Digital Artist / Photoshop Guru at Rock Island Studios

January 1, 1997 - January 1, 2000

Early adopter of digital photography; specialized in photo manipulation, restoration, and compositing; produced ads, catalogs, websites, and TV graphics.