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Hi! I'm Matthew Shiflett, a passionate marketing and communications professional with over 16 years of experience building brands and leading successful marketing campaigns across a variety of industries. I love collaborating with clients and teams to create impactful strategies that grow businesses and enhance customer engagement. My background includes leadership roles in community relations, digital marketing, and media production, where I've honed my skills in budget management, social media growth, and event planning. I'm always eager to bring creativity and data-driven insights together to keep brands relevant and thriving. I spent 14 years on the air in Atlanta radio, where I produced and voiced thousands of commercials, video voice overs, and countless air shifts. I have also produced many podcasts in a freelance capacity, from scheduling guests, writing script, conducting guests interviews, editing and finalizing production and presenting the client. I am a self trained artist in paper & pencil, and digital artwork,. I have also completed thousands of graphic design projects to success. I look forward to working with you!…Hi! I'm Matthew Shiflett, a passionate marketing and communications professional with over 16 years of experience building brands and leading successful marketing campaigns across a variety of industries. I love collaborating with clients and teams to create impactful strategies that grow businesses and enhance customer engagement. My background includes leadership roles in community relations, digital marketing, and media production, where I've honed my skills in budget management, social media growth, and event planning. I'm always eager to bring creativity and data-driven insights together to keep brands relevant and thriving. I spent 14 years on the air in Atlanta radio, where I produced and voiced thousands of commercials, video voice overs, and countless air shifts. I have also produced many podcasts in a freelance capacity, from scheduling guests, writing script, conducting guests interviews, editing and finalizing production and presenting the client. I am a self trained artist in paper & pencil, and digital artwork,. I have also completed thousands of graphic design projects to success. I look forward to working with you!

Matthew Shiflett

Podcast Producer, Marketing Strategist, Social Media Manager, +4

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Hi! I'm Matthew Shiflett, a passionate marketing and communications professional with over 16 years of experience building brands and leading successful marketing campaigns across a variety of industries. I love collaborating with clients and teams to create impactful strategies that grow businesses and enhance customer engagement. My background includes leadership roles in community relations, digital marketing, and media production, where I've honed my skills in budget management, social media growth, and event planning. I'm always eager to bring creativity and data-driven insights together to keep brands relevant and thriving. I spent 14 years on the air in Atlanta radio, where I produced and voiced thousands of commercials, video voice overs, and countless air shifts. I have also produced many podcasts in a freelance capacity, from scheduling guests, writing script, conducting guests interviews, editing and finalizing production and presenting the client. I am a self trained artist in paper & pencil, and digital artwork,. I have also completed thousands of graphic design projects to success. I look forward to working with you!…Hi! I'm Matthew Shiflett, a passionate marketing and communications professional with over 16 years of experience building brands and leading successful marketing campaigns across a variety of industries. I love collaborating with clients and teams to create impactful strategies that grow businesses and enhance customer engagement. My background includes leadership roles in community relations, digital marketing, and media production, where I've honed my skills in budget management, social media growth, and event planning. I'm always eager to bring creativity and data-driven insights together to keep brands relevant and thriving. I spent 14 years on the air in Atlanta radio, where I produced and voiced thousands of commercials, video voice overs, and countless air shifts. I have also produced many podcasts in a freelance capacity, from scheduling guests, writing script, conducting guests interviews, editing and finalizing production and presenting the client. I am a self trained artist in paper & pencil, and digital artwork,. I have also completed thousands of graphic design projects to success. I look forward to working with you!

Available to hire

Hi! I’m Matthew Shiflett, a passionate marketing and communications professional with over 16 years of experience building brands and leading successful marketing campaigns across a variety of industries. I love collaborating with clients and teams to create impactful strategies that grow businesses and enhance customer engagement.

My background includes leadership roles in community relations, digital marketing, and media production, where I’ve honed my skills in budget management, social media growth, and event planning. I’m always eager to bring creativity and data-driven insights together to keep brands relevant and thriving.

I spent 14 years on the air in Atlanta radio, where I produced and voiced thousands of commercials, video voice overs, and countless air shifts. I have also produced many podcasts in a freelance capacity, from scheduling guests, writing script, conducting guests interviews, editing and finalizing production and presenting the client.

I am a self trained artist in paper & pencil, and digital artwork,. I have also completed thousands of graphic design projects to success. I look forward to working with you!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Work at BG Ad Group, Hometown Electric, Hometown Active

January 1, 2023 - July 31, 2024

Managed budgets to optimize advertising spend, generating approximately $195,000 in revenue (62x ROI). Assisted with digital reach decisions and collaborated on successful PPC campaigns. Enhanced social media presence by increasing reach by 80% through sponsorship budgets. Utilized platforms including Home Advisor, Yelp, Facebook, and Angie's List. Developed and maintained promotional schedules across departments. Conducted research that contributed to a 20% annual increase in marquee event attendance. Led public relations campaigns across multiple channels, leveraging grassroots, on-air, and email strategies. Utilized digital tools like Facebook, Twitter, Instagram, Nielsen Ratings, and Photoshop for brand messaging and analytics. Fostered community relations to increase awareness and brand advocacy. Led creative discussions to keep marketing objectives aligned with brand identity. Proficient in Adobe Creative Suite, Canva, blaze.AI, Toast, PopMenu, and Google Analytics.

Project Management at Bubolo Care

July 1, 2024 - September 30, 2024

Assisted in decision making for initial marketing messaging of Bubolo Care, a new membership product. Developed and presented a 360-degree marketing approach including paid media (TV, Radio, Billboards), community partnerships, social media, streaming outlets, and podcasts with original content and ad buys. Advised on multi-level campaigns to drive awareness and attendance for the launch event.

Marketing, Community, Event Manager at Red Top Brewhouse + Kitchen

October 1, 2024 - June 13, 2024

Curated and executed on-air programming plans optimizing customer experience. Organized meeting notes, contact lists, and calendars for programming employees and syndicated shows. Managed marketing, community engagement, and events to build brand reputation and customer relations.

Marketing & Communications Specialist 3 at Comcast

March 1, 2019 - August 31, 2022

Developed and distributed employee communications to over 850 regional employees, optimizing site usage and awareness of sales messages. Created virtual and in-person sales training programs using Zoom, Microsoft Teams, and PowerPoint. Conducted data analysis and face-to-face training in areas needing improvement. Executed weekly knowledge checks to maximize retention. Produced educational podcasts involving research, expert interviews, coaching, audio editing, and post-production.

Marketing & Advertising Coordinator at Light'Em Up/Hometown Electric

February 1, 2018 - March 31, 2019

Oversaw promotions and advertising coordination, supporting brand growth and local outreach strategies.

Promotions & Marketing Director/On-Air Talent at iHeartMedia

July 1, 2014 - January 31, 2018

Managed promotions and marketing campaigns as well as on-air talent responsibilities to build audience engagement and brand awareness.

Program Director at WGST-AM

January 1, 2014 - July 31, 2016

Created and executed on-air programming plans to optimize customer experience. Managed meeting notes and calendars for programming employees and syndicated shows. Demonstrated management and leadership skills with a strong focus on communication and public speaking.