Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a driven editor, journalist, and communications professional with almost 20 years’ experience across technology, financial services, consumer/entertainment, manufacturing, startups, deeptech, and B2B. I have a track record of strategically supporting brands from startup through enterprise with their communications strategy, launching new outlets, and building social media strategies that grow reach and influence. I also produce events and conferences ranging from executive roundtables to 600+ person awards ceremonies. I bring a strong grounding in business and marketing theory to ensure content is audience-first and commercially effective. I work across editorial, strategy, and production to deliver coherent, compelling narratives and to help brands engage with their audiences across multiple channels.…I am a driven editor, journalist, and communications professional with almost 20 years’ experience across technology, financial services, consumer/entertainment, manufacturing, startups, deeptech, and B2B. I have a track record of strategically supporting brands from startup through enterprise with their communications strategy, launching new outlets, and building social media strategies that grow reach and influence. I also produce events and conferences ranging from executive roundtables to 600+ person awards ceremonies. I bring a strong grounding in business and marketing theory to ensure content is audience-first and commercially effective. I work across editorial, strategy, and production to deliver coherent, compelling narratives and to help brands engage with their audiences across multiple channels.

Matthew Sainsbury





I am a driven editor, journalist, and communications professional with almost 20 years’ experience across technology, financial services, consumer/entertainment, manufacturing, startups, deeptech, and B2B. I have a track record of strategically supporting brands from startup through enterprise with their communications strategy, launching new outlets, and building social media strategies that grow reach and influence. I also produce events and conferences ranging from executive roundtables to 600+ person awards ceremonies. I bring a strong grounding in business and marketing theory to ensure content is audience-first and commercially effective. I work across editorial, strategy, and production to deliver coherent, compelling narratives and to help brands engage with their audiences across multiple channels.…I am a driven editor, journalist, and communications professional with almost 20 years’ experience across technology, financial services, consumer/entertainment, manufacturing, startups, deeptech, and B2B. I have a track record of strategically supporting brands from startup through enterprise with their communications strategy, launching new outlets, and building social media strategies that grow reach and influence. I also produce events and conferences ranging from executive roundtables to 600+ person awards ceremonies. I bring a strong grounding in business and marketing theory to ensure content is audience-first and commercially effective. I work across editorial, strategy, and production to deliver coherent, compelling narratives and to help brands engage with their audiences across multiple channels.

Available to hire

I am a driven editor, journalist, and communications professional with almost 20 years’ experience across technology, financial services, consumer/entertainment, manufacturing, startups, deeptech, and B2B. I have a track record of strategically supporting brands from startup through enterprise with their communications strategy, launching new outlets, and building social media strategies that grow reach and influence.

I also produce events and conferences ranging from executive roundtables to 600+ person awards ceremonies.

I bring a strong grounding in business and marketing theory to ensure content is audience-first and commercially effective. I work across editorial, strategy, and production to deliver coherent, compelling narratives and to help brands engage with their audiences across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Writer & Editor at Self-employed (Freelance)

April 1, 2013 - Present

Write and edit across technology, B2B, finance, consumer, and manufacturing verticals. Deliver a broad range of formats including short features, long-form articles, case studies, presentations, conference talks, and social media content. Apply deep business and marketing knowledge to ensure content is sharply aligned with reader and customer needs. Published in major outlets including AFR, The Australian, Griffith Review, CIO, ARN, CRN, ZDNet, ITNews, Spice Magazine, and others. Provided professional services to clients such as Antler, Big Ant Studios, Nextgen, Seven-Eleven Japan, Mad Mex, Hello Haus, and Gold Coast Convention Centre.

Senior Writer at Andiron Group

June 1, 2023 - Present

Produce hard-hitting, often experimental communications supporting fast-growing ventures. Help build movement-driven narratives that lower long-term CAC and accelerate sector dominance. Partner with founders and teams to deliver coherent brand and marketing communications across channels.

Publisher & Editor-in-Chief at Digitally Downloaded

January 1, 2011 - Present

Founded and lead DigitallyDownloaded.net, Australia’s leading publication focused on Asian games and entertainment. Grew readership to 500,000+ unique monthly readers and expanded into YouTube and Facebook video audiences. Oversee full editorial operations: commissioning, editing, reviews, feature development, and contributor management. Publication recognised on Metacritic and OpenCritic, contributing to major critical scoring ecosystems. Shortlisted for Best Games Coverage at the Lizzies IT Journalism Awards (2013–2018); personally shortlisted multiple times and later served as awards judge.

Senior Account Manager at Launch Group (Australia)

August 1, 2015 - October 1, 2017

Led client management and produced copy for press releases, opinion pieces, policy documents, and feature articles. Provided media engagement guidance, including media training and content strategy. Managed varied clients including MCN, Neto, SeventeenHundred, ingogo, Superfund Partners, and Big Ant Studios.

Senior Journalist & Conference Producer at FST Media

April 1, 2012 - April 1, 2013

Produced editorial coverage focused on the Asia-Pacific market. Organized and executed executive roundtable luncheon events.

Editor (Features → Print Editor, ARN Magazine) at IDG Communications

September 1, 2007 - April 1, 2012

Progressed from Features Editor to Print Editor, driving editorial initiatives and acting as public face of publication. Set feature strategy for a B2B technology vertical and coordinated coverage aligned to industry needs. Produced and hosted roundtables on business management and technology solutions including cloud and datacentres.

Contributor at PC World

April 1, 2007 - April 1, 2012

Freelance contributor alongside IDG role, delivering news, reviews, and event coverage.

Journalist at GamePro Au

January 1, 2010 - June 1, 2011

Produced reviews, news, and feature articles; represented the publication at industry events.