Award-winning senior creative copywriter with 10+ years of agency and in-house experience writing integrated campaigns for iconic global brands spanning across food and beverage, luxury fashion, sport, finance, technology and healthcare categories. Experienced working as part of international creative hubs and cross-functional teams with strong conceptual skills along with ability to define and own tone-of-voice at a global level. With a proven track record of leading multichannel campaigns from brief to final production across film, print, event, experiential, social, digital and CRM channels. Full portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Skills include: - Conceptualising strong brand platform ideas and standout product campaigns fit for omni-channel storytelling. - Writing clear and effective copy for all channels including film, social, digital, experiential, event activation, CRM, retail, and print. - Driving engagement and conversion across the customer journey through crafting copy based on performance insights and metrics. - Translating complex product features and benefits into compelling creative narratives tailored for specific channels and audiences. - Presenting creativity with confidence internally among teams and to clients. - Leading creative projects from initial concept phase through to final production effectively as part of a team. - Leveraging AI tools to improve quality of copywriting as appropriate for more efficient workflows…Award-winning senior creative copywriter with 10+ years of agency and in-house experience writing integrated campaigns for iconic global brands spanning across food and beverage, luxury fashion, sport, finance, technology and healthcare categories. Experienced working as part of international creative hubs and cross-functional teams with strong conceptual skills along with ability to define and own tone-of-voice at a global level. With a proven track record of leading multichannel campaigns from brief to final production across film, print, event, experiential, social, digital and CRM channels. Full portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Skills include: - Conceptualising strong brand platform ideas and standout product campaigns fit for omni-channel storytelling. - Writing clear and effective copy for all channels including film, social, digital, experiential, event activation, CRM, retail, and print. - Driving engagement and conversion across the customer journey through crafting copy based on performance insights and metrics. - Translating complex product features and benefits into compelling creative narratives tailored for specific channels and audiences. - Presenting creativity with confidence internally among teams and to clients. - Leading creative projects from initial concept phase through to final production effectively as part of a team. - Leveraging AI tools to improve quality of copywriting as appropriate for more efficient workflowsWWWW…