MH

Matt Hanrahan

Available to hire

I’m Matt Hanrahan, a global entertainment and brand partnerships executive with 30+ years of experience building trusted relationships across the entertainment ecosystem—from major brands and media companies to…

About

I’m Matt Hanrahan, a global entertainment and brand partnerships executive with 30+ years of experience building trusted relationships across the entertainment ecosystem—from major brands and media companies to artists, studios, festivals, and venue partners. I lead celebrity talent strategy, sponsorship activation, and premium live experiences that connect culture to brand impact in a way audiences actually feel.

Across my career, I’ve executive produced marquee live marketing and entertainment moments, including Bud Light Super Bowl LX featuring Post Malone, as well as large-scale tours and events worldwide. I’m known for translating cultural momentum into mutually valuable partnerships and for guiding cross-functional teams—moving from strategy and negotiation through flawless, on-the-ground execution across domestic and international markets.

  • 21 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment

Work experience· 4 roles

Director, Events & Partnerships · The Outlier GroupJan 2020 – Present · 6 yrs 11 mos

Leads global entertainment partnerships, celebrity talent strategy, and experiential marketing programs for brands, artists, festivals, studios, and media companies. Executive produces Bud Light Super Bowl LX featuring Post Malone, overseeing partner integration and premium guest experience. Serves as Executive Producer and Talent Lead for LA Fleet Week and Rock For Responders. Directed Artist Relations for Beach Life Festival, supporting artist relations, VIP experiences, and sponsor activation.

Senior Live Event Producer · WWEJan 2011 – Jan 2020 · 9 yrs 1 mo

Directed more than 200 live events annually across domestic and international markets. Managed venue operations, staging, broadcast integration, talent logistics, and fan experience for one of the world’s largest touring entertainment properties. Helped scale live event operations through cross-functional leadership and production excellence.

Director, Events & Partnerships · Kingsize USAJan 2007 – Jan 2011 · 4 yrs 1 mo

Produced national experiential campaigns and strategic brand partnerships for Dos Equis, EA Games, and American Express. Booked celebrity talent for major events and promotions. Created content and programs for artists and brands in lifestyle marketing campaigns.

Entertainment Events & Marketing Director · Mirrorball AgencyJan 2005 – Jan 2007 · 2 yrs 1 mo

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