I work in marketing and communications with a focus on content strategy, SEO and business development. I founded an editorial project that has attracted over 200k page views, and since 2024 I have been organizing cultural events that have sold more than 1,700 tickets. I currently serve as Marketing Manager at Anderson House, the largest English school in Bergamo province. My hybrid background in psychology, sociology and economics helps me read both the data and the people behind it. I lead end-to-end campaigns and events from concept and editorial planning to copywriting, graphic design for web and social media, and UI/UX navigation, while coordinating guests and teams to deliver engaging experiences.

Mattia LaLicata

I work in marketing and communications with a focus on content strategy, SEO and business development. I founded an editorial project that has attracted over 200k page views, and since 2024 I have been organizing cultural events that have sold more than 1,700 tickets. I currently serve as Marketing Manager at Anderson House, the largest English school in Bergamo province. My hybrid background in psychology, sociology and economics helps me read both the data and the people behind it. I lead end-to-end campaigns and events from concept and editorial planning to copywriting, graphic design for web and social media, and UI/UX navigation, while coordinating guests and teams to deliver engaging experiences.

Available to hire

I work in marketing and communications with a focus on content strategy, SEO and business development. I founded an editorial project that has attracted over 200k page views, and since 2024 I have been organizing cultural events that have sold more than 1,700 tickets. I currently serve as Marketing Manager at Anderson House, the largest English school in Bergamo province.

My hybrid background in psychology, sociology and economics helps me read both the data and the people behind it. I lead end-to-end campaigns and events from concept and editorial planning to copywriting, graphic design for web and social media, and UI/UX navigation, while coordinating guests and teams to deliver engaging experiences.

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Language

English
Fluent
Italian
Fluent

Work Experience

Vice Presidente & Art Director at Club degli Amici del Made in Italy
January 1, 2024 - Present
Progettazione della comunicazione: creazione piano editoriale, grafica e copy per Instagram e LinkedIn. Visual design e progettazione grafica. Creazione di logo e immagine coordinata. Supporto nell’organizzazione di eventi aziendali: logistica, interventi e lead generation.
Vice President & Art Director at Club degli Amici del Made in Italy
January 1, 2024 - Present
Communication design: editorial planning, graphics and copy for Instagram and LinkedIn. Visual design and graphic design, logo and brand identity creation. Supported the organization of corporate events: logistics, speaker coordination and lead generation. Copywriting and SEO-optimized writing. Social media management and advertising campaigns (Meta Business Suite). Editorial planning and content calendar. Customer identification, nurturing and conversion. CRM implementation and management. Competitor analysis and market research. Event organization and communication for corporate, cultural and non-profit contexts. Graphic design for social media.

Education

Master's Degree in Marketing & Communications at Università Cattolica del Sacro Cuore, Milano
January 11, 2030 - May 27, 2026

Qualifications

Certificate in Advanced English - C1
January 1, 2018 - May 27, 2026
Certificate in Advanced English
January 1, 2018 - May 27, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services