As a content creator and influencer in the beauty, fashion, and lifestyle space, I have built an engaged audience of over 100,000 followers across Instagram, TikTok, and Twitter. My content focuses on authentic storytelling, styling, and lifestyle visuals that naturally integrate brands into everyday experiences. I have experience creating high performing short form content, product showcases, and lifestyle campaigns that resonate with both European and African audiences. Through my work as an influencer and social media professional, I understand how to present products in a way that feels genuine while still driving engagement and brand visibility. What makes me stand out is my ability to combine creativity with a strong understanding of digital marketing and audience behavior. I do not just create content that looks good, I create content that connects with people and helps brands build trust with their community. With my background in content creation, brand storytelling, and social media strategy, I am confident in my ability to create compelling and relatable content that aligns with a brand’s identity while delivering real value to its audience.

Maud Nana Ama Kwansimah Hayford

As a content creator and influencer in the beauty, fashion, and lifestyle space, I have built an engaged audience of over 100,000 followers across Instagram, TikTok, and Twitter. My content focuses on authentic storytelling, styling, and lifestyle visuals that naturally integrate brands into everyday experiences. I have experience creating high performing short form content, product showcases, and lifestyle campaigns that resonate with both European and African audiences. Through my work as an influencer and social media professional, I understand how to present products in a way that feels genuine while still driving engagement and brand visibility. What makes me stand out is my ability to combine creativity with a strong understanding of digital marketing and audience behavior. I do not just create content that looks good, I create content that connects with people and helps brands build trust with their community. With my background in content creation, brand storytelling, and social media strategy, I am confident in my ability to create compelling and relatable content that aligns with a brand’s identity while delivering real value to its audience.

Available to hire

As a content creator and influencer in the beauty, fashion, and lifestyle space, I have built an engaged audience of over 100,000 followers across Instagram, TikTok, and Twitter. My content focuses on authentic storytelling, styling, and lifestyle visuals that naturally integrate brands into everyday experiences.

I have experience creating high performing short form content, product showcases, and lifestyle campaigns that resonate with both European and African audiences. Through my work as an influencer and social media professional, I understand how to present products in a way that feels genuine while still driving engagement and brand visibility.

What makes me stand out is my ability to combine creativity with a strong understanding of digital marketing and audience behavior. I do not just create content that looks good, I create content that connects with people and helps brands build trust with their community.

With my background in content creation, brand storytelling, and social media strategy, I am confident in my ability to create compelling and relatable content that aligns with a brand’s identity while delivering real value to its audience.

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Language

English
Fluent
German
Intermediate

Work Experience

Office Administrator at Met-Fab Roofing Systems
March 1, 2017 - June 30, 2018
Managed incoming calls, directed inquiries appropriately; Coordinated meeting schedules; Maintained office organization and provided client support.
Lifestyle Influencer at Freelance
January 1, 2018 - December 31, 2020
Built and scaled a 150K+ multi-platform audience, leveraging trend analysis, audience insights, and consistent content optimization.
Influencer Campaign Manager at Isel Media Limited
October 1, 2022 - February 24, 2024
Over 10 successful influencer campaigns. Managed 20+ influencer partnerships; increased monthly social engagement by 35% and drove a 20% uplift in sales. Formulated campaign blueprints to foster brand expansion across social platforms. Monitored influencer initiatives and disseminated findings to agencies and clients.
Digital Marketing Intern at Mitra
June 20, 2025 - Present
Berlin-based digital marketing internship supporting content calendars, analytics, and campaign execution.
Lifestyle Influencer Campaign Manager at Freelance
January 1, 2018 - Present
Built and scaled a 150K+ multi-platform audience, leveraging trend analysis, audience insights, and consistent content optimization. Executed branded collaborations with 5+ major brands, contributing to increased reach, engagement, and digital visibility. Created and distributed short-form and long-form content optimized for Instagram, TikTok, and X, achieving stronger engagement metrics.

Education

Bachelor of Arts in Communication Studies at Ghana Institute of Journalism
November 20, 2018 - October 20, 2022
MSc Digital Marketing at Berlin School of Business and Innovation
March 20, 2024 - August 20, 2025
Master of Science (MSc) Digital Marketing at Berlin School of Business and Innovation
March 20, 2024 - August 20, 2025
Bachelor of Arts (BA) Communications Studies at Ghana Institute of Journalism
November 1, 2018 - October 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet