I am a data-driven Performance Marketing Specialist with a proven track record of scaling businesses through paid search, paid social, and SEO strategies. Having managed portfolios ranging from local SME budgets to over 1M per month for global brands, I know exactly what it takes to turn ad spend into measurable revenue. My expertise spans the entire digital ecosystem: Google Ads, Meta Ads, advanced tracking, Looker Studio dashboards, and automation scripting. Whether you need to boost lead generation, scale an e-commerce brand, or audit your existing account structure, I deliver strategic, transparent, and ROI-focused results. Let’s connect and turn your marketing budget into a growth engine.…

Mauro Zoffoli

I am a data-driven Performance Marketing Specialist with a proven track record of scaling businesses through paid search, paid social, and SEO strategies. Having managed portfolios ranging from local SME budgets to over 1M per month for global brands, I know exactly what it takes to turn ad spend into measurable revenue. My expertise spans the entire digital ecosystem: Google Ads, Meta Ads, advanced tracking, Looker Studio dashboards, and automation scripting. Whether you need to boost lead generation, scale an e-commerce brand, or audit your existing account structure, I deliver strategic, transparent, and ROI-focused results. Let’s connect and turn your marketing budget into a growth engine.…

Available to hire

I am a data-driven Performance Marketing Specialist with a proven track record of scaling businesses through paid search, paid social, and SEO strategies. Having managed portfolios ranging from local SME budgets to over 1M per month for global brands, I know exactly what it takes to turn ad spend into measurable revenue.

My expertise spans the entire digital ecosystem: Google Ads, Meta Ads, advanced tracking, Looker Studio dashboards, and automation scripting.

Whether you need to boost lead generation, scale an e-commerce brand, or audit your existing account structure, I deliver strategic, transparent, and ROI-focused results.

Let’s connect and turn your marketing budget into a growth engine.

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Language

English
Fluent
German
Fluent
Italian
Intermediate
French
Beginner

Work Experience

Senior Performance Consultant at Webrepublic AG
March 1, 2026 - May 1, 2026
Lead performance marketing initiatives and Google Ads campaign management; optimize campaigns; build data-driven reports; collaborate with cross-functional teams; support client relationships; provide knowledge sharing and training; contribute to new business opportunities.
Online Campaign Manager at Local Search (Swisscom Directories)
October 1, 2022 - April 1, 2023
Plan and execute online campaigns across Google Ads; optimize campaigns; coordinate SEO and other digital channels; manage budgets and performance metrics.
Google Ads Product Expert & Sales Captain at Teleperformance (Google Portfolio)
October 1, 2022 - April 30, 2023
Portfolio Size: 20 million in ad spend per month • Supporting the success of an assigned team of account strategists • Preparing, giving and following up group presentations • Sctively collaborating with colleagues and coaching them on knowledge, such as sales skills through Audits • Creation of strategy's, setting up campaign structure, rst tests and ongoing optimizations on ads and ad rank • Create knowledge SME articles • Assist in new product introduction and release activities
Google Ads Account Strategist at Teleperformance (Google Portfolio)
May 1, 2021 - February 1, 2022
Strategize and optimize Google Ads accounts; implement best practices; liaise with clients and internal teams; drive performance and ROI.
Meta Client Advisor at Teleperformance
October 1, 2023 - Present
Help SMEs with online presence and lead generation through Google Ads, SEO, Meta Ads and website optimization; manage client relationships; lead generation optimization.
Performance Manager at Rosarot
March 1, 2024 - February 28, 2026
Portfolio Size: 300k in ad spend per month • Managing and optimizing performance-driven SEA, SEO, and Social Media ad campaigns for small and large businesses, covering diverse objectives such as Leads, Awareness, and Sales • Concepting and planning marketing campaigns tailored to different business goals and target audiences • Developing, implementing, and iterating on data-driven marketing strategies • Analyzing campaign performance and translating insights into actionable optimizations • Creating and designing reports and dashboards in Looker Studio for performance tracking • Handling feed management to ensure optimal ad delivery and automation • Developing scripts to automate and optimize campaign management processes • Driving client acquisition for the agency through strategic outreach and tailored marketing solutions • Leading project management efforts to align marketing initiatives with business goals • Conceptualizing and creating online and ofine advertising materials in collaboration with the creative team

Education

Dipl. Marketing Manager at HF Schweizisches Institut für Betriebsökonomie (SIB), Zürich
October 1, 2023 - June 4, 2026

Qualifications

Microsoft Advertising Search Certification
March 1, 2024 - March 1, 2027
Google Ads Performance Analysis certification
November 1, 2024 - November 1, 2025
Building AI (University of Helsinki)
December 1, 2023 - December 1, 2026
Google Ads Shopping Certification
January 1, 2023 - January 1, 2024
Google Ads Measurement Certification
May 1, 2022 - May 1, 2023
Google Ads Search Certification
March 1, 2022 - March 1, 2023

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    Scaling a Local Beauty Studio from Word-of-Mouth to 50+ New Clients/Month

    The Challenge: A thriving local beauty studio had historically relied 100% on word-of-mouth recommendations. While they had a great reputation, they lacked a predictable, scalable way to acquire new clients on demand.

    The Solution: I built a hyper-local Google Ads strategy from scratch. By identifying high-intent keywords for their specific treatments and setting up tight radius targeting, we put the studio directly in front of local clients actively looking to book appointments. I also streamlined their landing page to ensure a seamless transition from clicking an ad to booking a service.

    The Result: The campaigns unlocked a brand-new, highly profitable acquisition channel, successfully scaling the business to over 50 verified new customer bookings every single month.

    Google Ads Launch & Optimization – German D2C Brand

    For this 3-month project, I was brought on to manage and optimize the Google Ads presence for a D2C brand targeting consumers in Germany. Given the short timeframe, the primary focus was on establishing a rock-solid campaign foundation and gathering clean market data. I completely structured the account, launched localized Search and Shopping campaigns, and streamlined the conversion tracking. By treating this period as a critical “testing and learning” phase, I successfully identified high-performing audience segments, optimized the ad rank, and handed over a clean, data-rich account fully primed for long-term profitable growth.