Work Experience
Creative Lead at Startups
January 1, 2024 - PresentLeading creative projects from concept to execution, ensuring that brand narratives are compelling and engaging.
Host/ Royals - 12 at Various Events
January 1, 2021 - January 1, 2023Hosting and managing events, connecting with audiences and enhancing brand presence.
Senior Copywriter at Adore
January 1, 2020 - January 1, 2021Crafting persuasive copy that drives engagement and conversions across multiple platforms.
Creative Director at The Royals
January 1, 2012 - January 1, 2023Overseeing creative direction and copywriting for high-profile campaigns.
Copywriter at Ogilvy London
January 1, 2014 - January 1, 2018Ogilvy is so famous as to nearly need no introduction. Founded by David Ogilvy - the 'Father of Advertising' - Ogilvy helps businesses navigate the chaotic straits of the modern world by making their brand matter.
Hired only a few months after graduating from advertising school, Ogilvy taught me how to think big, write small and how to work with massive budgets on tiny timelines. While at the agency, I had the honour of being mentored by Trevallyn Hall, Laura Rogers, Gerry Human and Giles Montgomery.
I worked on more than a dozen clients out of the London and New York offices, including: Amnesty International, Babylon Health, Barclays Bank, BP, Bulmers, Cadburys, Coca Cola, Philips, Time for Change and Vodafone. My 'A Little More Action' campaign for Philips and 'Don't Ask The Internet' work for Babylon Health received awards.
Creative Director at Startups
February 6, 2023 - August 31, 2024In 2023, I joined a new Melbourne-based start up - which operates in the manufacturing space - as their new Creative Director. My primary objective is to transform a promising company into the compelling, investment-worthy commercial prospect it has the potential to be. Given the current speed and scale of change, it doesn't make sense to share further details at this stage. If you’re interested in hearing more, please contact me directly.
Education
Master's Degree in History and Classics at University of Edinburgh
January 1, 2007 - January 1, 2011Qualifications
Industry Experience
Media & Entertainment, Consumer Goods
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