I am an award-winning copywriter with over 12 years of experience. I focus on ideating campaigns that resonate with audiences through impactful storytelling. I have built agencies from scratch, co-founded a virtual reality events firm, made an award-winning musical and delivered a keynote at SXSW.

Max Maclean

I am an award-winning copywriter with over 12 years of experience. I focus on ideating campaigns that resonate with audiences through impactful storytelling. I have built agencies from scratch, co-founded a virtual reality events firm, made an award-winning musical and delivered a keynote at SXSW.

Available to hire
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Work Experience

Creative Lead at Startups
January 1, 2024 - Present
Leading creative projects from concept to execution, ensuring that brand narratives are compelling and engaging.
Host/ Royals - 12 at Various Events
January 1, 2021 - January 1, 2023
Hosting and managing events, connecting with audiences and enhancing brand presence.
Senior Copywriter at Adore
January 1, 2020 - January 1, 2021
Crafting persuasive copy that drives engagement and conversions across multiple platforms.
Creative Director at The Royals
January 1, 2012 - January 1, 2023
Overseeing creative direction and copywriting for high-profile campaigns.
Copywriter at Ogilvy London
January 1, 2014 - January 1, 2018
Ogilvy is so famous as to nearly need no introduction. Founded by David Ogilvy - the 'Father of Advertising' - Ogilvy helps businesses navigate the chaotic straits of the modern world by making their brand matter. Hired only a few months after graduating from advertising school, Ogilvy taught me how to think big, write small and how to work with massive budgets on tiny timelines. While at the agency, I had the honour of being mentored by Trevallyn Hall, Laura Rogers, Gerry Human and Giles Montgomery. I worked on more than a dozen clients out of the London and New York offices, including: Amnesty International, Babylon Health, Barclays Bank, BP, Bulmers, Cadburys, Coca Cola, Philips, Time for Change and Vodafone. My 'A Little More Action' campaign for Philips and 'Don't Ask The Internet' work for Babylon Health received awards.
Creative Director at Startups
February 6, 2023 - August 31, 2024
In 2023, I joined a new Melbourne-based start up - which operates in the manufacturing space - as their new Creative Director. My primary objective is to transform a promising company into the compelling, investment-worthy commercial prospect it has the potential to be. Given the current speed and scale of change, it doesn't make sense to share further details at this stage. If you’re interested in hearing more, please contact me directly.

Education

Master's Degree in History and Classics at University of Edinburgh
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods