Ford F-150 Lightning - Passion Project Commercial

This video was a passions project created by a production team where I had a role of Video Editing Director. The footage was gathered from a free media.ford.com source and later sent to Ford Motors marketing department, which got a response with a proposal of similar payed project. The music is a licensed track from Epidemic Sound.

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Sound is a half of every video. The viewer is not always really watching the video but can always sense it. That’s why for this project we used more than a hundred separate sound effects. From water or dirt splashes to space comet flying by and a lion roaring. We got them from our friends at Epidemic Sound.