Ford Mustang Mach-E Commercial

For a long time I had an idea to cerate a cyberpunk-style car commercial and finally this day came true. The music track used in this video was done by talented guys from Infraction, and the moment I heard it - I knew it was exactly what I needed. A mix of neon cyberpunk feeling and a modern dynamic style was a great fit for the narrative of this commercial.

The undisputed strong sides here are color grading, sound design and seamless transitions. For me it is a great example of both the dynamic pacing and short video length.

The video was made for a London based Ford Edgware dealership using footages from ford.media.com by a production team. In this project my role was a Video Editing Director.

#video #advert #videoeditor #videoediting #videography