iGaming Email Marketing Campaigns

Maksim Iljin
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  • Project creator

I create conversion-focused email campaigns for iGaming and gaming brands, combining persuasive copy, clear offer presentation and structured customer journeys.

My work covers:

  • Welcome and onboarding campaigns
  • Promotional and bonus emails
  • Retention and reactivation campaigns
  • Newsletters and product announcements
  • Subject lines and preheaders
  • Email structure, calls to action and offer presentation
  • Audience segmentation and campaign planning
  • Automated email sequences
  • A/B testing concepts and content variations

I adapt every campaign to the brand’s tone, target market, promotion and compliance requirements. The goal is to make each message easy to understand, engaging and focused on a clear customer action without relying on misleading or unnecessarily aggressive copy.

I have experience preparing email content and campaigns using platforms such as Customer.io and ConvertKit.

Skills: email marketing, email copywriting, campaign strategy, retention, customer journeys, automation and iGaming content.