Multidisciplinary digital specialist with 8+ years of experience across SEO copywriting, content production, email marketing, game production, and digital product development. I independently produced and released two commercial games on Steam and managed 300+ commercial 3D asset packs. I founded SteamPageFix, a manual Steam store review and launch-readiness service, and also build conversion-focused web products and landing pages. Comfortable owning the full workflow from strategy and planning through execution, QA, and launch.

Maksim Iljin

Multidisciplinary digital specialist with 8+ years of experience across SEO copywriting, content production, email marketing, game production, and digital product development. I independently produced and released two commercial games on Steam and managed 300+ commercial 3D asset packs. I founded SteamPageFix, a manual Steam store review and launch-readiness service, and also build conversion-focused web products and landing pages. Comfortable owning the full workflow from strategy and planning through execution, QA, and launch.

Next availability:
August 7, 2026

Multidisciplinary digital specialist with 8+ years of experience across SEO copywriting, content production, email marketing, game production, and digital product development. I independently produced and released two commercial games on Steam and managed 300+ commercial 3D asset packs.

I founded SteamPageFix, a manual Steam store review and launch-readiness service, and also build conversion-focused web products and landing pages. Comfortable owning the full workflow from strategy and planning through execution, QA, and launch.

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Language

Russian
Fluent
English
Advanced
Estonian
Intermediate

Work Experience

Founder & Steam Page Specialist at SteamPageFix
July 1, 2026 - Present
Founded a service for manual Steam page reviews, launch readiness, and store optimization for indie developers. Designed the service structure and tiered offers, created a review framework, and built a conversion-focused website with a client intake flow. Applied firsthand Steam release experience to improve positioning, store page hierarchy, copy, and launch decisions.
Indie Game Developer & Producer at LapaGames
August 7, 2024 - Present
Independently produce and develop commercial indie games from concept to release. My work covers game design, production planning, Unreal Engine and Unity development, level design, narrative design, asset coordination, testing, Steam page preparation and launch management. Released two games on Steam and developed a playable UE5 horror prototype.
3D Asset Production Manager at LapaModels
June 3, 2024 - Present
Managed the production and release of 300+ commercial 3D asset packs for game developers. Coordinated asset selection, production requirements, quality control, marketplace presentation, documentation and publishing across major digital marketplaces.
SEO Copywriter & Email Marketing Specialist at LAPAMAX OÜ
August 1, 2021 - Present
Created SEO-focused content for iGaming, gaming, technology, software, and e-commerce businesses. Wrote landing pages, service pages, articles, category copy, metadata, and conversion-focused calls to action. Developed welcome, promotional, retention, and reactivation email campaigns including subject lines, preheaders, and automated sequences.

Education

Add your educational history here.

Qualifications

XYZ Game Design Course
January 1, 2025 - November 7, 2025

Industry Experience

Gaming, Computers & Electronics, Financial Services, Media & Entertainment, Software & Internet, Professional Services
    Full-Cycle UE5 Horror Game Prototype

    I independently developed and managed an atmospheric horror game prototype in Unreal Engine 5, taking it from the initial concept to a polished playable experience.

    My work included:

    • Game and narrative design
    • Production planning and project direction
    • Level design and environmental storytelling
    • Gameplay mechanics, puzzles and player interactions
    • Scripted events, combat and progression systems
    • Asset selection and integration
    • Sound design and voice-over coordination
    • Testing, balancing and gameplay refinement

    The project takes place in a mysterious mansion and combines exploration, environmental puzzles, psychological tension and scripted horror encounters. I designed the core concept, story, gameplay flow and player progression while ensuring that all visual, audio and gameplay elements worked together as a cohesive experience.

    Tools and skills: Unreal Engine 5, game design, level design, narrative design, game production, prototyping, testing and creative direction.

    Indie Game Production — Two Steam Releases

    I independently produced and released two commercial indie games on Steam: Timeloop Titans and 9 Lives to Escape.

    I managed the full production process from early concept development through launch, including:

    • Game concept and production planning
    • Game and level design
    • Gameplay direction and feature prioritization
    • Asset selection and integration
    • Testing, balancing and quality control
    • Steam store page preparation
    • Release planning and publishing
    • Post-launch updates and improvements

    The projects required balancing creative direction, technical implementation, scope, deadlines and commercial presentation. This experience gave me a practical understanding of the complete indie game production cycle—not only how to develop a game, but how to prepare and successfully release it on Steam.

    Tools and skills: Unity, game production, game design, project management, quality assurance, Steam publishing and release strategy.

    Conversion-Focused Web Design & Development

    I design and build modern, responsive websites that clearly communicate a business offer and guide visitors toward taking action.

    This portfolio project includes two complete web products:

    [Maksim Iljin — Professional Portfolio](https://www.twine.net/signin — a personal service website presenting game production, SEO content, email marketing, Steam optimization and web development.
    [SteamPageFix](https://www.twine.net/signin — a specialized service website for indie developers who need Steam page reviews, launch preparation and store optimization.

    My work covered:

    • Website structure and content planning
    • UI/UX design and responsive layouts
    • Conversion-focused landing page design
    • Service positioning and website copy
    • Calls to action and contact flows
    • Functional contact and lead-generation forms
    • Mobile and desktop optimization
    • Domain setup, deployment and ongoing improvements
    • Metadata and social sharing presentation

    The goal of each website was to combine a polished visual identity with clear navigation, strong service presentation and a simple path from visitor interest to enquiry.

    Skills: web design, web development, UI/UX, responsive design, conversion optimization, website copywriting and deployment.

    SEO Content Writing for Digital Businesses

    I create clear, engaging and search-optimized content that helps digital businesses improve visibility, explain their services and convert visitors into customers.

    With over eight years of copywriting experience, I have worked across iGaming, gaming, technology, software, e-commerce, business, finance, health, travel and other competitive niches.

    My work includes:

    • SEO blog articles and long-form content
    • Landing and service pages
    • Website and product copy
    • Category and commercial pages
    • Keyword research and natural optimization
    • Titles, metadata, headings and content structure
    • Editing, rewriting and content improvement
    • Brand-appropriate calls to action

    Every piece is written for real readers first while maintaining a logical SEO structure, natural keyword placement and a clear commercial purpose. Content can be adapted to the client’s existing tone of voice, audience and search strategy.

    Skills: SEO copywriting, content writing, keyword optimization, research, editing and conversion-focused copy.

    iGaming Email Marketing Campaigns

    I create conversion-focused email campaigns for iGaming and gaming brands, combining persuasive copy, clear offer presentation and structured customer journeys.

    My work covers:

    • Welcome and onboarding campaigns
    • Promotional and bonus emails
    • Retention and reactivation campaigns
    • Newsletters and product announcements
    • Subject lines and preheaders
    • Email structure, calls to action and offer presentation
    • Audience segmentation and campaign planning
    • Automated email sequences
    • A/B testing concepts and content variations

    I adapt every campaign to the brand’s tone, target market, promotion and compliance requirements. The goal is to make each message easy to understand, engaging and focused on a clear customer action without relying on misleading or unnecessarily aggressive copy.

    I have experience preparing email content and campaigns using platforms such as Customer.io and ConvertKit.

    Skills: email marketing, email copywriting, campaign strategy, retention, customer journeys, automation and iGaming content.