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I'm Maya Parkins, a marketing and communications leader dedicated to driving social impact through strategic storytelling, multi-channel campaigns, and donor engagement. Over the past 10+ years I've built brand visibility and audience growth for nonprofit and mission-driven organizations, turning complex issues into clear, compelling narratives that inspire action. I excel at leading cross-functional teams, guiding data-driven marketing programs, and aligning communications with fundraising and revenue goals. I deliver measurable results by pairing creative storytelling with analytics and innovative tools to optimize campaigns and deliver meaningful outcomes.…I'm Maya Parkins, a marketing and communications leader dedicated to driving social impact through strategic storytelling, multi-channel campaigns, and donor engagement. Over the past 10+ years I've built brand visibility and audience growth for nonprofit and mission-driven organizations, turning complex issues into clear, compelling narratives that inspire action. I excel at leading cross-functional teams, guiding data-driven marketing programs, and aligning communications with fundraising and revenue goals. I deliver measurable results by pairing creative storytelling with analytics and innovative tools to optimize campaigns and deliver meaningful outcomes.

Maya Parkins

Marketing Strategist, Content Creator, Content Strategist, +2

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I'm Maya Parkins, a marketing and communications leader dedicated to driving social impact through strategic storytelling, multi-channel campaigns, and donor engagement. Over the past 10+ years I've built brand visibility and audience growth for nonprofit and mission-driven organizations, turning complex issues into clear, compelling narratives that inspire action. I excel at leading cross-functional teams, guiding data-driven marketing programs, and aligning communications with fundraising and revenue goals. I deliver measurable results by pairing creative storytelling with analytics and innovative tools to optimize campaigns and deliver meaningful outcomes.…I'm Maya Parkins, a marketing and communications leader dedicated to driving social impact through strategic storytelling, multi-channel campaigns, and donor engagement. Over the past 10+ years I've built brand visibility and audience growth for nonprofit and mission-driven organizations, turning complex issues into clear, compelling narratives that inspire action. I excel at leading cross-functional teams, guiding data-driven marketing programs, and aligning communications with fundraising and revenue goals. I deliver measurable results by pairing creative storytelling with analytics and innovative tools to optimize campaigns and deliver meaningful outcomes.

Available to hire

I’m Maya Parkins, a marketing and communications leader dedicated to driving social impact through strategic storytelling, multi-channel campaigns, and donor engagement. Over the past 10+ years I’ve built brand visibility and audience growth for nonprofit and mission-driven organizations, turning complex issues into clear, compelling narratives that inspire action.

I excel at leading cross-functional teams, guiding data-driven marketing programs, and aligning communications with fundraising and revenue goals. I deliver measurable results by pairing creative storytelling with analytics and innovative tools to optimize campaigns and deliver meaningful outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Intermediate

Work Experience

Marketing & Communications Director at Womenful Voice, Inc.

March 1, 2025 - January 1, 2026

Led end-to-end marketing and communications strategy, increasing brand visibility by 65%, event attendance by 48%, and donor engagement by 42% through integrated, multi-channel campaigns. Secured 25+ earned media placements across local and digital outlets, expanding audience reach by 70% and strengthening organizational credibility and awareness. Built and managed a cross-functional marketing team of 6, improving campaign output efficiency by 35% and reducing turnaround time by 30% through streamlined workflows and performance tracking. Partnered with executive leadership and fundraising teams to align marketing with revenue goals, contributing to $185K+ in donations raised and 38% growth in donor acquisition. Implemented A/B testing and data-driven optimization strategies, increasing conversion rates by 28%, email engagement by 33%, and overall campaign ROI by 45% using analytics and AI-enabled tools.

Content Creator at Refugee Women’s Center, Inc.

September 1, 2024 - January 1, 2025

Architected and executed a targeted communications strategy, defining audience segmentation and messaging frameworks that increased overall audience reach by 55% and improved brand awareness across priority stakeholder groups. Launched and led a quarterly stakeholder newsletter, achieving a 38% average open rate and 24% click-through rate, contributing to a 30% increase in stakeholder engagement and retention. Developed and deployed conversion-focused promotional assets (flyers, digital campaigns, and collateral), driving a 45% increase in program participation and boosting campaign conversion rates by 27%.

Social Media Manager at Arts For Global Development, Inc.

June 1, 2024 - December 1, 2024

Designed and executed a data-driven social media strategy, increasing overall engagement by 72%, reach by 85%, and community interaction by 60% across priority platforms. Evaluated and optimized platform performance against organizational goals, reallocating resources to top-performing channels and improving overall campaign efficiency by 40% and cost-per-engagement by 28%. Built and scaled a high-performing content engine leveraging art-led storytelling and A/B testing, increasing content engagement rates by 50%, follower growth by 45%, and advocacy-driven shares by 35%.

Marketing & Communications Specialist at Living Independently for Everyone, Inc.

August 1, 2018 - October 1, 2020

Directed multi-channel fundraising campaigns and events, increasing donor contributions by 52% and improving donor retention by 34% through targeted engagement strategies and stewardship initiatives. Developed and executed integrated marketing and communications assets (newsletters, brochures, and promotional campaigns), boosting brand visibility by 60% and increasing event attendance by 47%. Led strategic media relations and executive outreach, securing 20+ media placements and 8+ high-profile government keynote speakers, resulting in a 55% increase in event attendance and significantly elevating organizational visibility and credibility.

Communications Project Manager at BroadSoft, Inc.

January 1, 2017 - August 1, 2018

Built and implemented a scalable internal communications framework (policies, SOPs, executive guidance), reducing cross-functional workflow friction by 35% and improving team productivity by 30%. Partnered with sales leadership to develop strategic, customer-facing narratives and briefing materials, contributing to a 20% increase in sales pipeline value and improving win-rate alignment. Designed an interactive VoIP technology timeline, increasing customer engagement with product content by 40% and strengthening brand credibility and buyer confidence.

Sr. Human Capital Consultant at General Dynamics Information Technology

November 1, 2015 - January 1, 2017

Optimized human capital operations for the U.S. Department of Defense by developing standardized SOPs and training programs, improving onboarding efficiency by 35% and compliance adherence by 25%. Led internal communications and employee engagement initiatives, increasing employee engagement scores by 30% and improving retention by 18%. Supported workforce planning and talent acquisition by creating targeted vacancy announcements and structured interview frameworks, reducing time-to-fill by 22% and improving candidate-role alignment.

Sr. Organizational Change Management Analyst at Dougherty & Associates, Inc.

March 1, 2014 - November 1, 2015

Delivered strategic internal and external communications for the U.S. Department of Health and Human Services, improving stakeholder engagement by 28% and message clarity across priority initiatives. Redesigned and maintained website content, increasing user accessibility and content usability scores by 40% while ensuring full compliance with federal standards. Managed end-to-end development of cross-functional communications (fact sheets, emerging tech materials), improving internal adoption of new initiatives by 25%.

Program Analyst at Your Recruiting Company, Inc.

September 1, 2012 - February 1, 2014

Led development of Continuity of Operations Plans (COOP) and Facility Emergency Action Plans (FEAP) for the U.S. Department of State, improving organizational emergency readiness by 30% across multiple bureaus. Established and chaired a cross-bureau emergency response committee, increasing interdepartmental coordination efficiency by 35% and accelerating decision-making timelines. Produced executive-level briefings and decision memos, enhancing leadership visibility into operational risks and improving response alignment by 25%.

Management Analyst/Consultant at BAE Systems

January 1, 2007 - October 1, 2011

Drove IT modernization initiatives for the U.S. Department of Homeland Security, improving system usability by 30% and operational efficiency across teams. Led organizational change management communications, executing multi-channel adoption campaigns that increased awareness and adoption of new technologies by 45%. Facilitated employee engagement initiatives and focus groups, informing leadership strategy and contributing to a 20% improvement in workforce development outcomes.