With over 7 years of diverse experience across health, entertainment, mental health, interior design, real estate, tech/AI, and UAE law sectors, I specialize in translating creative vision into impactful social media strategies. My bespoke and client-focused approach has helped scale several clients’ social media presence from scratch to up to 250k followers within a year. Inspired by TikTok's early mantra—“make videos, not ads”—I believe in the future of digital marketing driven by engaging content over traditional advertising. I enjoy leading content strategy, executing 360-degree marketing plans, and building strong brand identities that foster loyal communities.…

Sumayya Naz

With over 7 years of diverse experience across health, entertainment, mental health, interior design, real estate, tech/AI, and UAE law sectors, I specialize in translating creative vision into impactful social media strategies. My bespoke and client-focused approach has helped scale several clients’ social media presence from scratch to up to 250k followers within a year. Inspired by TikTok's early mantra—“make videos, not ads”—I believe in the future of digital marketing driven by engaging content over traditional advertising. I enjoy leading content strategy, executing 360-degree marketing plans, and building strong brand identities that foster loyal communities.…

Available to hire

With over 7 years of diverse experience across health, entertainment, mental health, interior design, real estate, tech/AI, and UAE law sectors, I specialize in translating creative vision into impactful social media strategies. My bespoke and client-focused approach has helped scale several clients’ social media presence from scratch to up to 250k followers within a year.

Inspired by TikTok’s early mantra—“make videos, not ads”—I believe in the future of digital marketing driven by engaging content over traditional advertising. I enjoy leading content strategy, executing 360-degree marketing plans, and building strong brand identities that foster loyal communities.

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Work Experience

Marketing Consultant at Aries Group
February 1, 2025 - September 1, 2025
Handling three sub-brands under the Aries Group (Aries Dental and Aesthetic Clinic, Mind Transformation Studio, and Aries International Interiors). Executed 360-degree marketing strategies including strategy development, content creation, and channel management, resulting in a 95% increase in reach and an 80% boost in business performance. Introduced TikTok as a tool for business exposure, created compelling content strengthening brand identity, and managed a team of 10 employees. Achieved verification and 200k followers for the founder of the Law Firm on TikTok. Launched the region’s first weekly legal TikTok Live Show, which gained significant popularity and generated real-time paid clientele. Increased Instagram exposure from 100 to 4,000 followers organically. Secured features in 10+ leading publications and regular slots on Virgin Radio and Dubai Eye Radio, targeting clients aged 45-65. Increased walk-in clients by 80% and consultation clients by 90% through comprehensive market
Marketing Manager - Head of Marketing at HPLY Amalova and Plewka DMC
September 1, 2024 - Present
Providing strategic oversight by leading and refining client marketing strategies to drive brand growth. Developing and implementing effective content plans aligned with business objectives. Identifying and capitalizing on new opportunities to expand market presence. Building and maintaining strong client partnerships to ensure long-term success. Overseeing high-quality and timely execution of content across multiple channels.
Marketing Executive at Electra Group
September 1, 2020 - September 1, 2025
Launched a campaign targeting mom bloggers in the region and closely managed over 20 influencers. Organized special private events including one for Huda Kattan (HudaBeauty). Collaborated with brands like GQ, Marie Claire, Sacoor Brothers, Puma, BMW, Leeds Production, etc. Introduced and conceptualized a highly successful regular event called 'The Ladies Night' which opened business opportunities within Emirati communities. Developed a robust database and CRM system for all centers used for retargeting and client retention. Created unique art direction for each brand fostering loyal fanbases.
Marketing Intern at FleishmanHillard (Pragency)
December 1, 2018 - September 1, 2025
Prepared comprehensive PR coverage reports from various media sources to maintain strong client relationships. Worked on global-scale 'New Launch' events for international brands such as FOREO, Western Union, and Vans Middle East. Managed client accounts including FOREO, Fitbit, Philips, Blackberry, Western Union, and AsterZeneca.
Student Brand Manager (Part Time) at Red Bull UAE
September 1, 2017 - September 1, 2025
Managed prominent Red Bull global events including Red Bull Air Race 2017, launch of Bounce (Al Ain), Player One event (Al Ain), and World Rafting Competition. Assisted in developing marketing strategies for events and enhanced exposure among university students. Introduced and headed the Red Bull 'Wings Team' in Al Ain to manage event launches and promotional activities across the region.
Social Media Specialist - Internship at Women A
April 1, 2019 - September 1, 2025
Managed public relations and social media marketing. Onboarded and managed 50+ influencers in 2 months. Increased Instagram story completion rate up to 94.6%. Managed YouTube channels adding 2000+ new followers and 30,000 views.
Marketing Consultant at ARIES Group
February 1, 2024 - Present
Currently handling three sub-brands under the ARIES Group - Aries Dental and Aesthetic Clinic, Mind Transformation Studio, and Aries International Interiors. Executed 360-degree marketing strategies including strategy development, content creation, and channel management, resulting in a 95% increase in reach and an 80% boost in business performance. Introduced TikTok to the businesses, significantly improving exposure. Created compelling content that strengthened brand identity and cultivated a loyal following. Managed a team of 10 in-house and part-time employees.
Marketing Manager / Head of Marketing at HPLYAMALOVA AND PLEWKA DMCC
September 1, 2024 - Present
Lead and refine client marketing strategies to drive brand growth. Developed and implemented effective content plans aligned with business objectives. Identified and capitalized on new opportunities to expand market presence. Built and maintained strong client partnerships to ensure long-term success. Oversaw high-quality, timely execution of content across multiple channels.
Marketing Executive at Electra Group
September 1, 2020 - September 1, 2025
Launched campaigns targeting mom bloggers in the region and managed over 20 of them. Organized special private events including one for Huda Kattan (HudaBeauty). Collaborated with brands like GQ, Marie Claire, Sacoor Brothers, Puma, BMW, and Leeds Production. Introduced and conceptualized a regular event called 'The Ladies Night' which became highly successful and opened up business opportunities within Emirati communities. Developed a robust database and CRM system for all centers to retarget and retain clients. Created unique art direction for each brand fostering loyal fan bases.
Marketing Intern at Fleishman Hillard (Pragency)
December 31, 2018 - September 1, 2025
Prepared comprehensive PR coverage reports from various media sources to support maintaining strong client relationships. Worked on global-scale 'New Launch' events for international brands such as FOREO, Western Union, and Vans Middle East. Managed client accounts including FOREO, FITBIT, Philips, Blackberry, Western Union, and Aster Zeneca.
Student Brand Manager (Part Time) at Red Bull UAE
September 30, 2017 - September 1, 2025
Managed prominent Red Bull global events including Red Bull Air Race 2017, the launch of Bounce (Al Ain), Player One event (Al Ain), and World Rafting Competition. Assisted in developing marketing strategies for events and enhancing exposure among university students. Introduced and headed the Red Bull 'Wings Team' in Al Ain—a promotional team handling event launches and promotional activities in the region.
Social Media Specialist (Internship) at Women A
April 30, 2019 - September 1, 2025
Managed public relations and social media marketing. Onboarded and managed 50+ influencers in 2 months. Increased Instagram story completion rate up to 94.6%. Increased YouTube channel followers by 2000+ and video views by 30,000.
Marketing Manager at HPLYAMALOVA AND PLEWKA DMCC
September 1, 2024 - Present
Lead and refined client marketing strategies to drive brand growth. Developed and implemented effective content plans aligned with business objectives. Focused on business development by capitalizing on new opportunities to expand market presence. Built and maintained strong client partnerships to ensure long-term success. Ensured high-quality, timely execution of content across multiple channels.
Marketing Consultant at ARIES GROUP
February 28, 2025 - September 1, 2025
Handled marketing for three sub-brands including Aries Dental and Aesthetic Clinic, Mind Transformation Studio, and Aries International Interiors. Executed 360-degree marketing strategies covering strategy development, content creation, and channel management, resulting in a 95% increase in reach and 80% boost in business performance. Introduced TikTok as an effective exposure tool, creating compelling brand content and strengthening brand identity. Managed a team of 10 employees and launched the region’s first weekly legal TikTok live show. Achieved 200k followers and TikTok verification for the law firm founder. Boosted Instagram organic exposure from 100 to 4,000 followers. Secured features in 10+ leading publications and radio exposure, increasing walk-in and consultation clients significantly. Established Reddit and Facebook groups driving business generation and managed 17 social media platforms.
Marketing Executive at ELECTRA GROUP
September 30, 2020 - September 1, 2025
Launched campaigns targeting Mom bloggers and managed over 20 influencers. Organized special private events including for Huda Kattan. Collaborated with brands like GQ, Marie Claire, Sacoor Brothers, Puma, BMW, and Leeds production. Conceptualized successful regular event "The Ladies Night" fostering business opportunities in Emirati communities. Developed a robust database and CRM system to retarget and retain clients. Created unique art direction for each brand fostering loyal fan bases.
Marketing Intern at FLEISHMAN HILLARD (PR AGENCY)
December 31, 2018 - September 1, 2025
Prepared comprehensive PR coverage reports maintaining strong client relationships. Worked on global-scale 'New Launch' events for international brands such as FOREO, Western Union, and Vans Middle East. Managed client accounts including FOREO, Fitbit, Philips, Blackberry, Western Union, and AstraZeneca.
Student Brand Manager (Part Time) at RED BULL UAE
September 30, 2017 - September 1, 2025
Managed prominent Red Bull global events including Red Bull Air Race 2017, Bounce Launch (Al Ain), Player One Event (Al Ain), and the World Rafting Competition. Assisted in developing marketing strategies enhancing university student exposure. Introduced and led the Red Bull 'Wings Team' in Al Ain for event launches and promotional activities.
Social Media Specialist Internship at WOMEN A
April 30, 2019 - September 1, 2025
Managed public relations and social media marketing. Founded, onboarded, and managed over 50 influencers in 2 months. Increased Instagram story completion rate up to 94.6%. Grew YouTube channels by 2,000+ new followers and 30,000 views.

Education

Bachelors of Business Administration (BBA) - Double Major at United Arab Emirates University
January 1, 2014 - January 1, 2018
Business (School of Business) at IESEG School of Business - Paris
January 1, 2017 - December 31, 2017
Bachelors of Business Administration at United Arab Emirates University
January 1, 2014 - January 1, 2018
Business Studies at IESEG School of Business - Paris
January 11, 2030 - January 1, 2017
Bachelors of Business Administration (BBA - Double Major) at United Arab Emirates University
January 1, 2014 - January 1, 2018
Business Studies at IESEG School of Business - Paris
January 1, 2017 - December 31, 2017

Qualifications

International Innovation Competition Winner - Idea to Prototype
January 1, 2019 - September 1, 2025
Recognition from UAE Communications Department - Visioneers for contributions to public service
November 1, 2022 - September 1, 2025
1st Place Winner in an International Innovation Competition
January 1, 2019 - September 1, 2025

Industry Experience

Healthcare, Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment, Government
    paper Aureus AI - Branding

    I was approached by the Aureus team when the brand was just an idea, I took care of the entire branding, and brought it to existence. Designing everything from scratch, such as the branding collateral, logo, business cards, website, social media posts and more.

    paper HPL Yamalova and Plewka DMCC

    I was hired by a law firm in 2020 during COVID when they were on the verge of shutting down. I pitched the idea of creating a digital legal library on TikTok, which became an overnight success, gaining massive popularity and recognition from the UAE Government. Additionally, I built a thriving legal community for the firm on Facebook and Reddit, now among the country’s leading legal portals. I also ran a successful legal podcast for the firm, the region’s first legal podcast.