With over 15 years of experience as a seasoned multidisciplinary designer across the motion picture industry, start-ups, gaming, and advertising, she has built a dynamic career rooted in art direction, graphic design, and surface design. Driven by a passion for translating her clients’ authentic visions into compelling visual narratives, she consistently pushes the boundaries of her creativity. Throughout her career, she has refined her craft while collaborating with distinguished brands and global names, including Taylor Swift, Marvel Studios, and Paramount Pictures, among many others across diverse industries. When night (and weekends) roll around, her artistry and talents are called to action by start-ups, non-profits, and small businesses to design for purpose and create a more fascinating world. She currently works in Film and Television production as a Graphic Designer while trying to do a lot of good.

Maybelle Pineda

With over 15 years of experience as a seasoned multidisciplinary designer across the motion picture industry, start-ups, gaming, and advertising, she has built a dynamic career rooted in art direction, graphic design, and surface design. Driven by a passion for translating her clients’ authentic visions into compelling visual narratives, she consistently pushes the boundaries of her creativity. Throughout her career, she has refined her craft while collaborating with distinguished brands and global names, including Taylor Swift, Marvel Studios, and Paramount Pictures, among many others across diverse industries. When night (and weekends) roll around, her artistry and talents are called to action by start-ups, non-profits, and small businesses to design for purpose and create a more fascinating world. She currently works in Film and Television production as a Graphic Designer while trying to do a lot of good.

Available to hire

With over 15 years of experience as a seasoned multidisciplinary designer across the motion picture industry, start-ups, gaming, and advertising, she has built a dynamic career rooted in art direction, graphic design, and surface design. Driven by a passion for translating her clients’ authentic visions into compelling visual narratives, she consistently pushes the boundaries of her creativity. Throughout her career, she has refined her craft while collaborating with distinguished brands and global names, including Taylor Swift, Marvel Studios, and Paramount Pictures, among many others across diverse industries.

When night (and weekends) roll around, her artistry and talents are called to action by start-ups, non-profits, and small businesses to design for purpose and create a more fascinating world. She currently works in Film and Television production as a Graphic Designer while trying to do a lot of good.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Key Art Designer at Bond
March 6, 2017 - August 31, 2017
Created high-impact key art campaigns for film, television, and interactive titles, supporting marketing and promotional initiatives across print, digital, social, and outdoor formats. Led derivative asset development and presented concepts to internal teams, collaborating with directors, concept artists, costume and production departments to ensure licensing and scale requirements were met. Campaigns included Black Sails, American Gods, Taboo, All The Way, AHS, and Eagle Flight.
Lead Designer at Sears Holdings Corporation
April 1, 2013 - October 1, 2015
Led a cross-functional team of designers, copywriters, and content creators to develop cohesive visual systems for e-learning initiatives, seasonal promotions, and product launches, aligned with corporate strategy and employee engagement goals. Defined visual direction for internal media, created clear information graphics, and ensured brand consistency across large-scale programs (Kmart, Sears, Shop Your Way).
Art Director at Summit Media Group, Inc.
September 1, 2011 - December 1, 2012
Oversaw full creative production of AutomationWorld magazine from concept to final print and digital delivery. Managed editorial design, design systems, print production, and digital campaigns including HTML newsletters.
Digital Designer & Client Lead at Site Canvas
January 1, 2009 - September 1, 2011
Contributed across full design process, including project planning and client interaction, delivering high-quality results across website design, digital campaigns, and A/B testing. Managed multiple projects independently and maintained client relationships (Taylor Swift, Michael Strahan, Hilary Rhoda, Rihanna).
Digital Design & Client Lead at Site Canvas
December 31, 2008 - August 31, 2011
Contributed across the full design process including project planning, implementation, client interaction, and A/B testing. Managed multiple projects, built strong client relationships, and delivered websites and digital campaigns for clients such as Taylor Swift, Michael Strahan, Hilary Rhoda, and Rihanna.

Education

Visual Communications at The Illinois Institute of Art (Chicago)
January 11, 2030 - February 21, 2026
Visual Communications at The Illinois Institute of Art (Chicago)
January 11, 2030 - March 2, 2026

Qualifications

Member, Art Directors Guild (IATSE Local 800)
January 11, 2030 - March 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services