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I’m Maythe Gonzales, a strategy-driven marketer with experience in wealth management marketing, fintech, and retail. I’m curious by nature and love connecting insights, customer behavior, and storytelling to create campaigns that are both thoughtful and effective. I’m passionate about digital transformation and building strong cross-functional relationships to drive sustainable growth.…

Maythe Gonzales

Marketing Strategist, Content Strategist, Content Creator, +2

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I’m Maythe Gonzales, a strategy-driven marketer with experience in wealth management marketing, fintech, and retail. I’m curious by nature and love connecting insights, customer behavior, and storytelling to create campaigns that are both thoughtful and effective. I’m passionate about digital transformation and building strong cross-functional relationships to drive sustainable growth.…

Available to hire

I’m Maythe Gonzales, a strategy-driven marketer with experience in wealth management marketing, fintech, and retail. I’m curious by nature and love connecting insights, customer behavior, and storytelling to create campaigns that are both thoughtful and effective.
I’m passionate about digital transformation and building strong cross-functional relationships to drive sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Beginner

Work Experience

Marketing Strategy Intern at BBVA Switzerland

September 1, 2025 - Present

Supported Marketing & Communications across digital, web, and internal channels; managed website content and visual assets; coordinated content planning and messaging for campaigns targeting high-net-worth individuals.

Business Development & Market Strategy Intern at VOLTIRIS

February 1, 2025 - July 31, 2025

Conducted market research and client mapping across Spain, Mexico, and the U.S.; initiated early-stage conversations and supported feasibility proposals; maintained CRM dashboards and contributed to commercial decks and investor updates.

Strategy and Market Expansion Intern at ASTOR MUELLER | Swiss Footwear Group

September 1, 2024 - January 31, 2025

Led the Core Markets project, evaluating economic factors and competitor strategies to size and refine growth opportunities; partnered with international teams to align on actionable goals and deliver market insights; streamlined performance using OKRs.

Communications & Digital Strategy Analyst at INTELIGO, INTERCORP GROUP

May 1, 2023 - August 31, 2023

Developed and implemented a targeted digital marketing strategy by analyzing user behavior; organized high-value customer events; identified and developed strategic partnerships to strengthen market presence.

Marketing Junior Analyst at INTERCORP GROUP

January 1, 2022 - April 30, 2023

Led loyalty initiatives for HNWI clients, improving retention; prepared monthly fund performance reports for client communications and sales enablement; collaborated with product teams to align digital investment platform with market demands.

Marketing & Customer Insights Intern at INTERBANK, INTERCORP GROUP

December 1, 2020 - December 31, 2021

Created digital marketing campaigns via social media and Google Ads; analyzed competitors and gathered customer feedback; refined target audience segments for more precise email marketing.

Co-founder and Head of Consumer Marketing at INTUY

May 1, 2020 - December 31, 2020

Co-founded a on-demand services marketplace; led brand strategy and digital growth; conducted market research and secured strategic partnerships to expand platform offerings and credibility.