Heather McCabe

Available to hire

I am a highly skilled and motivated Manager of Digital Content Production with 10+ years of experience in digital media.

About

I am a highly skilled and motivated Manager of Digital Content Production with 10+ years of experience in digital media. I excel at leading channel-focused production teams and delivering high-quality content across digital marketing channels and websites.

I specialize in optimizing processes, prioritizing work, and ensuring clear communication across marketing, creative, merchandising, and operations to drive brand success. I am passionate about improving user experiences through data-driven decisions and cross-functional collaboration.

  • 14 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Professional Services
  • Other
  • Education
  • Consumer Goods
  • Gaming
  • Healthcare
  • Computers & Electronics

Work experience· 15 roles

Creative Digital Production Consultant · Self-EmployedDec 2022 – Present · 4 yrs

Providing strategic digital solutions for independent businesses and content creators, including website development, data management, and digital marketing initiatives. Project examples include contracting with a local healthcare provider for digital projects, leading the design and implementation of an online training resource WordPress intranet for a non-profit, and diagnosing critical website issues for a local artist’s site with vendor coordination.

Manager, Creative Web Production · LivCorDec 2022 – Sep 2025 · 2 yrs 10 mos

Built and led the production team in migrating and enhancing 450+ websites, streamlined workflows, and improved user experience. Oversaw the development of a proprietary CMS/CRM platform, ensuring design adaptability and integration of industry-specific plugins. Streamlined digital asset management processes, creating documentation and collaborating with internal clients to maintain brand recognition while integrating the supervisory company’s brand guidelines.

Creative Digital Production Consultant · Self-Employed / FreelanceDec 2022 – Present · 4 yrs

Providing strategic digital solutions for independent businesses and content creators, including website development, data management, and digital marketing initiatives. Project examples: contract with a local healthcare provider on digital projects; leading online training resource for a non-profit WordPress intranet; diagnosing and resolving critical website issues for a local artist's site.

Manager, Creative Web Production · LivCorDec 2022 – Sep 2025 · 2 yrs 10 mos
Creative Digital Production Consultant · Self-EmployedNov 2022 – Present · 4 yrs 1 mo
Manager, Creative Web Production · LivCor | Multifamily Asset Management Creative TeamMay 2021 – Dec 2022 · 1 yr 8 mos
Senior Creative Producer · ZyngaMar 2021 – Sep 2025 · 4 yrs 7 mos
Senior Creative Producer · ZyngaMar 2021 – Sep 2025 · 4 yrs 7 mos

Education· 8

Bachelor of Arts · Illinois State University2025

Communications and Media Studies with a focus on Film and Comparative Literature.

Digital Product Management Certification · University of Virginia | Coursera2025
User Experience (UX) Design Certification · Coursera2025
Google SEO Introduction and Fundamentals · University of California, Davis | Coursera2025

Certifications and awards· 10

Digital Product Management Certification2030 – 2025
User Experience (UX) Design Certification2030 – 2025
Google SEO Introduction and Fundamentals2030 – 2025
Adobe Experience Manager Training2030 – 2025

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