Manager, Creative Web Production at LivCor | Multifamily Asset Management Creative Team

• Built and led the production team in migrating and enhancing 450+ websites, streamlining workflows, and improving user experience. • Oversaw the development of a proprietary CMS/CRM platform, ensuring design adaptability and integration of industry-specific plugins, as well as usability from the front and back end. • Streamlined digital asset management processes, creating comprehensive documentation, managing creative content, and collaborating with internal clients to maintain their brand recognition while integrating the supervisory company’s brand guidelines. • Software and Skills Used: HTML, CSS, Adobe Creative Suite (Photoshop, Illustrator), Zoom, Asana, Slack, AI prompt building, Google Cloud, macOS/iOS ecosystems, Proprietary CMS building/management, Creative Team and Project Management

Senior Creative Producer at Zynga | Video Game Development and Publishing Marketing Creative Team

• Supervised the creation of media assets for game properties and social media channels during the department’s restructuring. • Collaborated with the Poker Social Marketing team to produce and distribute engaging social media content.  • Software and Skills Used: HTML, CSS, Adobe Creative Suite (Photoshop, Illustrator), Microsoft Office Suite, Zoom, Jira, Confluence, Monday.com, Slack, macOS/iOS ecosystems, Strategic Communication & Stakeholder Alignment, Creative Problem-Solving & Process Optimization

Senior Creative Digital Producer, Team Lead at Epsilon | Ad Agency Creative Team

• Led a 5-member team in producing and managing digital ad content • Developed and implemented an innovative server content maintenance system, enhancing server performance by 50% and improving user experience by 75%. This system facilitated download speeds between the creative content on the server and our creative innovation tools, enabling the team to work remotely for the first time in the company's history. • Collaborated on developing a proprietary creative ad content management software app for Illustrator, earning industry recognition. Awards video link: https://vimeo.com/344911177 • Managed the production of millions of client projects annually, overseeing image editing, content management, and copy organization. • Software and Skills Used: HTML, CSS, Adobe Creative Suite (Photoshop, Illustrator), Zoom, Slack, App software production for Adobe Illustrator and Photoshop, Confluence, Jira, macOS/iOS ecosystems, Proprietary CMS building/management, Creative Team Communication & Stakeholder Alignment, Project Leadership & Cross-Functional Collaboration, Creative Problem-Solving & Process Optimization, Website & CMS Management, Digital Asset Management, Digital Content Strategy & Execution.

Web Designer/Production Manager at Playboy, Inc. | Magazine Publisher, Web Design Team

• Designed and managed daily updates for the Playboy.com website, adapting current print content for the web and surfacing legacy content to the home page as it related to the zeitgeist, significantly driving user engagement and site traffic. • Migrated 15 years of legacy digital content and over 50 years of print content from HTML sites into an integrated custom Content Management System (CMS), improving production speed, enforcing brand guidelines, maintaining editorial consistency, optimizing advertising space, and supporting revenue growth. • Software and Skills Used: HTML, CSS, Photoshop, BBedit, Digital Content Strategy & Execution, Website & CMS Management and Migrations, Digital Asset Management (DAM), Editorial Creative Collaboration, Cross-Functional Collaboration, Creative Problem-Solving & Process Optimization, Customer-Centric Approach

Creative Digital Production Consultant at Self-Employed

• Providing strategic digital solutions for independent businesses and content creators, including website development, data management, and digital marketing initiatives. • Project Examples: o Contracting with a local healthcare provider, performing digital projects including billing entry, marketing research, website integrations, and medical office management tasks such as building billing reports, consolidating client records for insurance claims, and organizing documentation to make those tasks more manageable. o Leading the design, development, and implementation of an online training resource chapter for a non-profit company's WordPress intranet. This project involved meticulously incorporating and organizing provided logos and content, including resizing over 70 logos using Photoshop. I collaborated closely with training management and human resources to maintain editorial consistency, ensuring each training resource clearly outlined contact information, company-paid coursework, and departmental relevance for career development. o Diagnosing and resolving critical website issues for a local artist's website, orchestrating direct communication with the hired website vendors to ensure prompt correction of connection errors. I continued my support by outlining and implementing a comprehensive site content update, which included meticulous photo editing and artist collaboration to craft compelling content that effectively presented the company's services and strategic goals.

Manager, Creative Web Production at LivCor

Built and led the production team in migrating and enhancing 450+ websites, streamlining workflows, and improving user experience. Oversaw the development of a proprietary CMS/CRM platform, ensuring design adaptability and integration of industry-specific plugins, as well as usability from front and back end. Streamlined digital asset management processes, created documentation, managed creative content, and collaborated with internal clients to maintain brand recognition while integrating the supervisory company’s brand guidelines.

Senior Creative Producer at Zynga

Supervised the creation of media assets for game properties and social channels during the department’s restructuring. Collaborated with the Poker Social Marketing team to produce and distribute engaging social content.

Senior Creative Digital Producer, Team Lead at Epsilon

Led a 5-member team in producing and managing digital ad content. Developed and implemented an innovative server content maintenance system, enhancing server performance by 50% and improving user experience by 75%. Collaborated on developing a proprietary creative ad content management software app for Illustrator, earning industry recognition.

Web Designer/Production Manager at Playboy, Inc.

Designed and managed daily updates for Playboy.com, migrating 15 years of legacy digital content and print content into an integrated CMS, improving production speed, enforcing brand guidelines, editorial consistency, and revenue growth.

Creative Digital Production Consultant at Self-Employed / Freelance

Providing strategic digital solutions for independent businesses and content creators, including website development, data management, and digital marketing initiatives. Project examples: contract with a local healthcare provider on digital projects; leading online training resource for a non-profit WordPress intranet; diagnosing and resolving critical website issues for a local artist's site.

Manager, Creative Web Production at LivCor

Built and led the production team in migrating and enhancing 450+ websites, streamlined workflows, and improved user experience. Oversaw the development of a proprietary CMS/CRM platform, ensuring design adaptability and integration of industry-specific plugins. Streamlined digital asset management processes, creating documentation and collaborating with internal clients to maintain brand recognition while integrating the supervisory company’s brand guidelines.

Senior Creative Producer at Zynga

Supervised the creation of media assets for game properties and social media channels during the department’s restructuring. Collaborated with the Poker Social Marketing team to produce and distribute engaging social media content.

Senior Creative Digital Producer, Team Lead at Epsilon

Led a 5-member team in producing and managing digital ad content. Developed and implemented an innovative server content maintenance system, enhancing server performance by 50% and improving user experience by 75%. This system facilitated download speeds between the creative content on the server and our creative innovation tools, enabling remote work for the team.

Web Designer/Production Manager at Playboy, Inc.

Designed and managed daily updates for the Playboy.com website, adapting current print content for the web and surfacing legacy content to the home page, significantly driving user engagement and site traffic. Migrated 15 years of legacy digital content and over 50 years of print content from HTML sites into an integrated custom CMS, improving production speed, enforcing brand guidelines, maintaining editorial consistency, optimizing advertising space, and supporting revenue growth.