McRae Design Studio

Delivered high-quality, on-brand design solutions across signage, labels, banners, and business cards, ensuring alignment with client visions. Cultivated key client relationships through clear communication, meeting deadlines, and consistently exceeding expectations. Managed the company's digital presence by creating engaging content (video, images, copy) to boost brand visibility and engagement. Demonstrated expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) with strong design execution, time management, and multitasking in fast-paced environments. Updated the company website to remain current, user-friendly, and optimized for engagement.

Provided administrative support to regional sales teams, offering system training, technical assistance, and event coordination. Organized and managed events, ensuring smooth execution and effective communication between teams. Supported the implementation of processes to enhance team efficiency and foster product development initiatives.

Collaborated with on-site team to coordinate and direct photography and video content capture. Developed and executed tailored content strategies for two Instagram accounts, Facebook, and LinkedIn. Planned, created, and scheduled engaging posts, reels, and stories aligned with brand identity and marketing goals. Wrote all social media captions and copy, adapting tone for each platform. Edited photos in Adobe Photoshop for high-quality visuals. Produced short-form video content using Adobe Premiere Pro for reels and stories. Created quick-turn visual assets and branded templates in Canva. Built and managed monthly content calendars to support consistent posting and campaigns. Analyzed social insights to optimize future content and drive engagement. Contributed to account growth and ensured content aligned with seasonal promotions. Provided creative direction and briefs for visual content production.