Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm on a mission to bring clarity and strategy to fuzzy, tangled marketing streams, and to bring iterative project management where change and innovation are necessary. As a B2B Product Marketing Lead with 15+ years across creative agencies, SaaS, digital services, and consultancy, I merge innovation, commercial discipline and cross-functional collaboration with Sales and Product teams to accelerate product adoption and growth across the funnel.…I'm on a mission to bring clarity and strategy to fuzzy, tangled marketing streams, and to bring iterative project management where change and innovation are necessary. As a B2B Product Marketing Lead with 15+ years across creative agencies, SaaS, digital services, and consultancy, I merge innovation, commercial discipline and cross-functional collaboration with Sales and Product teams to accelerate product adoption and growth across the funnel.

Marcelo Chiminazzo

Product Marketer, Marketing Strategist, Growth Marketer, +5





I'm on a mission to bring clarity and strategy to fuzzy, tangled marketing streams, and to bring iterative project management where change and innovation are necessary. As a B2B Product Marketing Lead with 15+ years across creative agencies, SaaS, digital services, and consultancy, I merge innovation, commercial discipline and cross-functional collaboration with Sales and Product teams to accelerate product adoption and growth across the funnel.…I'm on a mission to bring clarity and strategy to fuzzy, tangled marketing streams, and to bring iterative project management where change and innovation are necessary. As a B2B Product Marketing Lead with 15+ years across creative agencies, SaaS, digital services, and consultancy, I merge innovation, commercial discipline and cross-functional collaboration with Sales and Product teams to accelerate product adoption and growth across the funnel.

Available to hire

I’m on a mission to bring clarity and strategy to fuzzy, tangled marketing streams, and to bring iterative project management where change and innovation are necessary.

As a B2B Product Marketing Lead with 15+ years across creative agencies, SaaS, digital services, and consultancy, I merge innovation, commercial discipline and cross-functional collaboration with Sales and Product teams to accelerate product adoption and growth across the funnel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Dutch

Advanced

Italian

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Product Marketing Lead at Wemanity

July 1, 2021 - Present

Lead global product marketing campaigns (AI Transformations, Leadership Track and DevOps) and localization initiatives; responsible for Go-To-Market planning, product launches, digital campaigns, growth tactics, market research, competitive analysis and continuous optimisation. Also owner of brand positioning in the Dutch market; led the 'We Adapt' campaign achieving 600% increase in organic impressions and 200% YoY SEO growth over three years; marketing and business OKRs owner and member of the global marketing strategy committee.

International Accounts Manager at Leads.io / Social Blue

December 1, 2017 - June 1, 2021

Advised, managed and delivered results for international accounts; signed up new customers for growth campaigns and coordinated B2B/B2C lead generation initiatives on a performance basis.

Business Development Manager at FSB Comunicação

June 1, 2013 - June 1, 2017

Led strategy and commercial teams, driving double-digit growth despite recession and political instability; acted as Communications Strategy Advisor for accounts in finance, technology, B2C, infrastructure and more.

Key Account Campaign Manager at Geometry Global / WPP

June 1, 2011 - May 1, 2013

Brand activation campaigns from concept to rollout; coordinated cross-functional teams to deliver ATL/BTL campaigns for key accounts.

Freelance Project Coordinator at Freelance

September 1, 2010 - June 1, 2011

BTL campaigns, trade marketing, events and brand creation for clients in pharma, food & drinks and medical services.

Key Account Campaign Assistant at VML Y&R / WPP

May 1, 2008 - August 1, 2009

Directly involved in the creation and roll-out of all ATL developed for LG Electronics in Brazil; LATAM coordination and support for Chevron account.

Marketing Intern at Banco Santander

April 1, 2006 - October 1, 2006

Supported marketing activities during internship; assisted campaigns and market research.