Hi, I’m Michelle McLaughlin, a creative and strategic digital designer with 10+ years of experience shaping brand identities, digital assets, and marketing visuals across retail, e-commerce, and lifestyle spaces. I thrive at the intersection of aesthetics and purpose, delivering brand experiences that deepen affinity and drive conversions. I’m proficient in Adobe Creative Suite, Figma, and UX/UI fundamentals, and I love crafting seamless user experiences across digital and social platforms. I’ve led brand design systems from concept to launch, collaborated cross-functionally with marketing, product, and commerce teams, and built scalable design programs for growth-stage brands. I’m energized by turning complex ideas into visually compelling stories that resonate with audiences and achieve business results.…

Michelle McLaughlin

Hi, I’m Michelle McLaughlin, a creative and strategic digital designer with 10+ years of experience shaping brand identities, digital assets, and marketing visuals across retail, e-commerce, and lifestyle spaces. I thrive at the intersection of aesthetics and purpose, delivering brand experiences that deepen affinity and drive conversions. I’m proficient in Adobe Creative Suite, Figma, and UX/UI fundamentals, and I love crafting seamless user experiences across digital and social platforms. I’ve led brand design systems from concept to launch, collaborated cross-functionally with marketing, product, and commerce teams, and built scalable design programs for growth-stage brands. I’m energized by turning complex ideas into visually compelling stories that resonate with audiences and achieve business results.…

Available to hire

Hi, I’m Michelle McLaughlin, a creative and strategic digital designer with 10+ years of experience shaping brand identities, digital assets, and marketing visuals across retail, e-commerce, and lifestyle spaces. I thrive at the intersection of aesthetics and purpose, delivering brand experiences that deepen affinity and drive conversions. I’m proficient in Adobe Creative Suite, Figma, and UX/UI fundamentals, and I love crafting seamless user experiences across digital and social platforms.

I’ve led brand design systems from concept to launch, collaborated cross-functionally with marketing, product, and commerce teams, and built scalable design programs for growth-stage brands. I’m energized by turning complex ideas into visually compelling stories that resonate with audiences and achieve business results.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Designer (Contract) at Lindt & Sprüngli (USA) Inc.
May 1, 2025 - August 19, 2025
Designed digital assets for 360° product launches, marketing toolkits, and e-commerce platforms. Elevated visual consistency across channels, contributing to increased campaign conversions. Created marketing graphics and ads for retail partners and digital brand stores.
Graphic Designer & Branding Manager at FREEBIRD Stores, Inc.
June 1, 2025 - August 19, 2025
Developed brand-aligned creative for advertising, email marketing, packaging, and social media. Maintained design consistency across campaigns, enhancing customer recognition and loyalty. Collaborated cross-functionally to translate brand vision into visual storytelling.
Sr. Graphic Designer & Brand Manager (Contract) at LOHLASPORT
June 1, 2025 - August 19, 2025
Built full brand identity and design systems from the ground up. Managed Shopify website, inventory, and visual content. Designed assets featured in national campaigns, Formula 1 partnerships, and pro shop placements.
Brand Manager at Gemr, Inc.
December 1, 2017 - August 19, 2025
Created brand identity including logo, typography, and tone guidelines. Oversaw web design, Shopify updates, and marketing materials for both digital and print. Directed cross-platform brand consistency for growth-stage startup.
Digital Designer (Contract) at Lindt & Sprüngli (USA) Inc.
May 20, 2025 - May 20, 2025
Designed digital assets for 360° product launches, marketing toolkits, and e-commerce platforms. Elevated visual consistency across channels, contributing to increased campaign conversions. Created marketing graphics and ads for retail partners and the digital brand store.
Graphic Designer & Brand Manager (Contract) at Freebird Stores, Inc.
June 1, 2025 - June 1, 2025
Developed brand-aligned creative for advertising, email marketing, packaging, and social media. Maintained design consistency across campaigns, enhancing customer recognition and loyalty. Collaborated cross-functionally to translate brand vision into visual storytelling.
Sr. Graphic Designer & Brand Manager (Contract) at Lohla Sport
June 1, 2025 - June 1, 2025
Built full brand identity and design systems from the ground up. Managed Shopify website, inventory, and visual content. Designed assets featured in national campaigns, Formula 1 partnerships, and pro shop placements.
Brand Manager at Gemr, Inc.
December 1, 2017 - December 1, 2017
Created brand identity including logo, typography, and tone guidelines. Oversaw web design, Shopify updates, and marketing materials for both digital and print. Directed cross-platform brand consistency for a growth-stage startup.
Sr. Graphic Designer & Brand Manager (Contract) at LOHASPORT
June 1, 2025 - June 1, 2025
Built full brand identity and design systems from the ground up. Managed Shopify website, inventory, and visual content. Designed assets featured in national campaigns, Formula 1 partnerships, and pro shop placements.
Brand Manager at Gemr, Inc.
December 20, 2017 - December 20, 2017
Created brand identity including logo, typography, and tone guidelines. Oversaw web design, Shopify updates, and marketing materials for both digital and print. Directed cross-platform brand consistency for growth-stage startup.

Education

Bachelor of Fine Arts, Graphic Design at Keene State College
January 1, 2007 - January 1, 2011
Bachelor of Fine Arts at Keene State College
January 11, 2030 - January 1, 2011
Bachelor of Fine Arts, Graphic Design at Keene State College
January 11, 2030 - January 1, 2011

Qualifications

UX Design Certificate – Coursera / Google
January 11, 2030 - August 19, 2025
Google Analytics for Beginners – Google
January 11, 2030 - August 19, 2025
UX Design Certificate
January 11, 2030 - November 3, 2025
Google Analytics for Beginners
January 11, 2030 - November 3, 2025
UX Design Certificate
January 11, 2030 - November 3, 2025
Google Analytics for Beginners
January 11, 2030 - November 3, 2025

Industry Experience

Retail, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services

Skills

Experience Level