Karim Messaadia

Digital Marketing Consultant at Self Employed

Provided white label digital marketing services to various agencies, developing unique content, organizing and analyzing marketing data, conducting keyword research, and introducing targeted email marketing programs. Managed a marketing team to ensure campaign success, implemented automation and AI to reduce costs and enhance productivity, and handled client presentations for strategy and budgeting across international markets.

Growth Hacker (Freelancing) at Contrado Imaging

Developed and executed integrated digital strategies to accelerate D2C sales growth. Managed paid campaigns on Google, Bing, Facebook, and Amazon, optimizing CPA and conversion rates. Led SEO initiatives, crafted personalized email nurture campaigns, managed product launches, mentored a marketing and analyst team, partnered with design and development for automation, and devised messaging frameworks to improve ad engagement.

Performance Marketing Manager (Contract) at FFX Tools

Handled CRM management with Klaviyo focusing on customer retention and growth. Managed end-to-end performance marketing across search and social media channels, meeting target ROAS/CPA. Collaborated with stakeholders and managed third-party providers such as Fresh Relevance and ClearPay to optimize marketing outcomes.

Head of SEM at Printerpix

Oversaw the planning, implementation, and management of the company’s paid Google, Bing, and Social strategies. Responsibilities included bid management, product feed optimization, web analytics, content strategy, KPI implementation, and keyword strategy. Led PPC team management, collaborated with content/design teams to optimize campaigns and SEO, managed financial meetings for ROI adjustments, and conducted conversion rate optimizations.

Head of Paid Search & Social at Bradfords Group LTD

Developed PPC strategy across search and shopping channels, managed feeds across Google, Bing, and Facebook, handled audience targeting and keyword research, managed budget and ROAS forecasts and profitability, and created paid marketing calendars aligned with trends and sales campaigns.

Search & Marketing Manager at TMPW TrueBlue, PeopleScout

Managed a paid search team and set objectives and targets, oversaw daily budgets for over £200k monthly spend, engaged in regular client meetings, mentored team members on campaign strategies, and presented campaign insights to marketing and client service teams.

Paid Marketing Strategist (PPC Manager) at Contrado Imaging Ltd

Managed multiple Bing and Google Ads accounts targeting international audiences. Owned Google Ads and Bing MCCs across 22 multilingual websites, planned and executed paid search strategies, optimized traffic and budgets using scripts and dashboards, reported via Google Analytics and Data Studio, and collaborated with finance and marketing teams to ensure KPI achievement.

PPC Manager at Cult Furniture LTD

Managed global paid campaigns across business sectors, increased company sales by 500% within one year, optimized campaigns with dashboards and Google Analytics, tested campaign copy and creative variables, and worked across international markets.