Available to hire
I am a senior SEO expert with 20+ years of experience in digital strategy, SEO, content strategy, and social media for SMBs and mid-sized companies. I am based in Montreal, and I’ve led multi-channel optimization efforts that align business goals with search visibility and content performance.
I specialize in building sustainable growth engines that turn search traffic into measurable revenue. My philosophy is guided by Google’s E-E-A-T principles, and I focus on future-proofing digital assets for AI-driven search in the new era.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Fluent
Arabic
Fluent
Spanish; Castilian
Intermediate
Work Experience
SEO Consultant at MozaLam i / Mozalami
March 1, 2013 - November 11, 2025Advised SMBs and large companies on innovative SEO strategies to grow organic traffic. Provided comprehensive SEO services, including keyword research, content optimization, technical SEO, and performance reporting. Specialized in Local SEO for local businesses.
Senior SEO Advisor at Desjardins Insurance
February 1, 2019 - February 1, 2019Managed SEO strategy for a dozen company websites; oversaw SEO execution and content production. Led the State Farm to Desjardins brand migration (technical, content, off-site signals) with zero organic traffic loss, securing 100% of pre-migration keyword rankings.
Senior Organic Search Strategist at Mediative (Yellow Pages)
July 1, 2013 - July 1, 2013Developed SEO strategies and ensured results for agency clients. Collaborated with project managers to oversee e-project execution and deliverables; ensured campaigns were optimized and well-managed. Developed a local SEO strategy for Bell Locations, resulting in a +150% local traffic increase.
SEO Consultant at Mozalami – Montreal
March 1, 2012 - March 1, 2012Provided foundational SEO strategies for SMBs to build organic traffic.
Information Systems Management at CGI – Montreal
April 1, 2011 - April 1, 2011Conducted strategic planning for internal CGI projects (HR 2.0 recruitment); performed site evaluation and proposed comprehensive SEO strategies for Canadian sites.
Web Agency Director at TEXILOG Sarl – Morocco
December 31, 2009 - December 31, 2009Managed online promotion products, oversaw project deliverables, quality control, and deadlines.
Production Manager and Associate at PROGITE SA (Knitting) – Morocco
December 31, 2003 - December 31, 2003Led creation of a new production unit dedicated to client DECATHLON; drove business development by expanding into new export markets (Spain, England).
General Manager at LOGITEL Sarl (IT Engineering) – Morocco
December 31, 1999 - December 31, 1999Secured representative contracts with French firms to manage operations in Morocco.
Product Information Technician at Orli SA – France
December 31, 1991 - December 31, 1991Installed and provided training on integrated manufacturing management software (Orli).
Information Systems Manager at KLOCKNER IN A – Germany
December 31, 1988 - December 31, 1988Managed installation of computer systems and user training for turnkey textile factories (ex-USSR).
SEO Consultant at Mozalami
March 1, 2013 - November 11, 2025Advises SMBs and large companies on innovative SEO strategies to grow organic traffic.
Senior SEO Strategist at Desjardins Insurance
February 28, 2019 - February 28, 2019Managed SEO strategy for a dozen corporate websites; oversaw technical implementations and content production; led a brand migration with zero organic traffic loss and maintained pre-migration keyword rankings.
Senior Organic Search Strategist at Mediative (A Yellow Pages company)
July 31, 2013 - July 31, 2013Developed SEO strategies for agency clients; collaborated with project managers to oversee execution; developed a local SEO strategy for Bell Locations, achieving a +150% local traffic increase.
SEO Consultant at Mozalami
March 31, 2012 - March 31, 2012Provided foundational SEO strategies for SMBs to build organic traffic.
Information Systems Manager at CGI
April 30, 2011 - April 30, 2011Conducted strategic planning for internal CGI corporate projects (e.g., HR 2.0 recruitment); performed competitive site analysis and proposed comprehensive SEO strategies.
Web Agency Director at TEXILOG SARL
December 31, 2009 - December 31, 2009Managed sales, prospecting, and production of online promotion products; oversaw project deliverables, quality control, and deadlines.
Production Manager and Associate at PROGITE SA
December 31, 2003 - December 31, 2003Led creation of a new production unit dedicated to the client Decathlon; drove business development by expanding into new export markets (Spain, England).
General Manager at LOGITEL SARL
December 31, 1999 - December 31, 1999Secured representative contracts with French firms; managed Morocco operations.
Product Information Technician at Orli SA
December 31, 1991 - December 31, 1991Installed and provided training on integrated manufacturing management software (Orli).
Information Systems Manager at KLOCKNER IN A
December 31, 1988 - December 31, 1988Managed installation of computer systems and user training for turnkey textile factories.
SEO Consultant at Desjardins Insurance
February 28, 2019 - February 28, 2019Managed SEO strategy for a dozen corporate websites, overseeing technical implementations and content production; conducted monitoring and monthly reporting; led the State Farm to Desjardins Insurance migration with zero organic traffic loss and secured 100% of pre-migration keyword rankings.
Senior Organic Search Strategist at Mediative
July 31, 2013 - July 31, 2013Developed SEO strategies and ensured results for agency clients; led local SEO for Bell Locations; contributed to local traffic growth via optimized terms and structured campaigns.
Production Manager & Associate at Progite SA
December 31, 2003 - December 31, 2003Led creation of a new production unit dedicated to a key client, drove business development by expanding into new export markets (Spain, England, etc.).
Information Systems Manager at KLOCKNER INA
December 31, 1988 - December 31, 1988Managed installation of computer systems and user training for turnkey textile factories (in ex-USSR).
Education
Masters Degree in E-commerce at Université de Montréal and HEC
January 1, 2010 - January 1, 2010Engineer at EN SITM, Mulhouse, France
January 1, 1988 - January 1, 1988Certificate of Completion: Technical Fundamentals of Documentation at EMC
January 1, 2010 - January 1, 2010Preparatory Classes for High School Competitions at France
January 1, 1985 - January 1, 1985Moroccan Baccalaureate in Mathematics at Morocco
January 1, 1983 - January 1, 1983Master's Degree in E-commerce at University of Montreal and HEC
January 1, 2010 - January 1, 2010Engineer at EN SIT M, Mulhouse, France
January 1, 1988 - January 1, 1988Certificate of Completion: Technical Fundamentals of Documentation at EMC
January 1, 2010 - January 1, 2010Preparatory Classes for High School Competitions at France
January 1, 1985 - January 1, 1985Morocco Baccalaureate in Mathematics at Morocco
January 1, 1983 - January 1, 1983Master's Degree in E-commerce at Université de Montréal / HEC Montréal
January 11, 2030 - January 1, 2010Engineering Degree at EN SIT M, Mulhouse, France
January 11, 2030 - January 1, 1988Certificate of Completion: Technical Fundamentals of Documentation at EMC
January 11, 2030 - January 1, 2010Preparatory Classes for High School Competitions at France
January 1, 1985 - January 1, 1985Morocco Baccalaureate in Mathematics (Grade A) at Morocco
January 1, 1983 - January 1, 1983Qualifications
Technical Fundamentals of Documentation Certification (EMC)
January 1, 2010 - January 1, 2010Certificate of Completion: Technical Fundamentals of Documentation (EMC)
January 1, 2010 - January 1, 2010Certificate: EMC Technical Fundamentals of Documentation
January 11, 2030 - January 1, 2010Morocco Baccalaureate in Mathematics (Grade A)
January 1, 1983 - January 1, 1983Preparatory Classes for High School Competitions
January 1, 1985 - January 1, 1985Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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