I am a senior SEO expert with 20+ years of experience in digital strategy, SEO, content strategy, and social media for SMBs and mid-sized companies.

About

I am a senior SEO expert with 20+ years of experience in digital strategy, SEO, content strategy, and social media for SMBs and mid-sized companies. I am based in Montreal, and I’ve led multi-channel optimization efforts that align business goals with search visibility and content performance.

I specialize in building sustainable growth engines that turn search traffic into measurable revenue. My philosophy is guided by Google’s E-E-A-T principles, and I focus on future-proofing digital assets for AI-driven search in the new era.

  • 12 years' experience
  • Joined November 2025

Languages

  • EnglishAdvanced
  • FrenchFluent
  • ArabicFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Telecommunications

Work experience· 24 roles

SEO Consultant · Desjardins InsuranceFeb 2019 – Feb 2019 · 1 mo

Managed SEO strategy for a dozen corporate websites, overseeing technical implementations and content production; conducted monitoring and monthly reporting; led the State Farm to Desjardins Insurance migration with zero organic traffic loss and secured 100% of pre-migration keyword rankings.

Senior SEO Strategist · Desjardins InsuranceFeb 2019 – Feb 2019 · 1 mo

Managed SEO strategy for a dozen corporate websites; oversaw technical implementations and content production; led a brand migration with zero organic traffic loss and maintained pre-migration keyword rankings.

Senior SEO Advisor · Desjardins InsuranceFeb 2019 – Feb 2019 · 1 mo

Managed SEO strategy for a dozen company websites; oversaw SEO execution and content production. Led the State Farm to Desjardins brand migration (technical, content, off-site signals) with zero organic traffic loss, securing 100% of pre-migration keyword rankings.

Senior Organic Search Strategist · MediativeJul 2013 – Jul 2013 · 1 mo
Senior Organic Search Strategist · Mediative (A Yellow Pages company)Jul 2013 – Jul 2013 · 1 mo
Senior Organic Search Strategist · Mediative (Yellow Pages)Jul 2013 – Jul 2013 · 1 mo
SEO Consultant · MozalamiMar 2013 – Nov 2025 · 12 yrs 9 mos
SEO Consultant · MozaLam i / MozalamiMar 2013 – Nov 2025 · 12 yrs 9 mos

Education· 15

Masters Degree in E-commerce · Université de Montréal and HEC2010
Engineer · EN SITM, Mulhouse, France1988
Certificate of Completion: Technical Fundamentals of Documentation · EMC2010
Preparatory Classes for High School Competitions · France1985

Certifications and awards· 5

Technical Fundamentals of Documentation Certification (EMC)2010
Certificate of Completion: Technical Fundamentals of Documentation (EMC)2010
Certificate: EMC Technical Fundamentals of Documentation2030 – 2010
Morocco Baccalaureate in Mathematics (Grade A)1983

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