Meenakshi Singh

Develop and manage firm-wide communication strategies to support technology adoption and engagement across business units. Write and edit announcements, FAQs, and instructional articles aligned with brand and editorial standards. Partner with senior leadership to align marketing and communication initiatives with business goals and ensure a consistent brand experience. Lead cross-functional collaboration with product owners and UX teams to plan and deliver communication rollouts for new platforms; lead kickoff calls, draft wireframes, and manage stakeholder approvals. Build and maintain multi-level analytics dashboards to track engagement, visualize content performance, and deliver insights to stakeholders. Provide data-driven recommendations that improve communication effectiveness and inform strategic decisions. Pilot GenAI tools to improve writing accuracy, clarity, and turnaround time for technical content and support articles.

Taught foundational and advanced courses in digital marketing, covering SEO, social media, email campaigns, content strategy, and analytics. Guided learners in performance tracking, audience segmentation, and digital tools such as Google Analytics. Introduced emerging trends and best practices for brand engagement and online growth.

Led integrated, multi-channel campaigns for FlippMyCar in collaboration with cross-functional teams, aligning messaging with brand strategy and business goals. Managed a $1M marketing budget and reported on campaign performance to stakeholders. Designed and executed integrated campaigns to boost engagement across multiple retail sites and strengthen local brand presence. Collaborated with operations and creative teams to align marketing activations with customer experience goals.