Meer Hayqa Shaheen

Digital Marketing Manager at MobiHub

Led end-to-end digital marketing for a B2B & B2C platform enabling the selling and trading of refurbished mobile devices across UK and Europe. Developed and executed strategies to promote refurbished devices to wholesale and retail partners, increasing monthly inquiries by 40%. Spearheaded SEO and content marketing initiatives educating businesses on sustainable phone trading through blogs, infographics, and case studies, resulting in a 20% boost in organic traffic and a 25% improvement in search rankings for top keywords. Conducted A/B testing on targeted B2B email campaigns for exclusive refurbished device offers, achieving a 30% rise in open rates and a 9% lift in click-through rates. Launched awareness and retargeting campaigns on Google Ads and Facebook Ads promoting refurbished smartphones, yielding a 20% rise in qualified leads and a 13% decrease in cost-per-acquisition. Designed engaging visual assets including infographics, social media graphics, and short promotional videos u

Digital Marketing Manager at Mobi-Hub

Led development and execution of digital marketing strategies for a B2B & B2C platform selling refurbished mobile devices across the UK and Europe. Increased monthly inquiries by 40%. Directed SEO and content marketing initiatives (blogs, infographics, case studies), boosting organic traffic by 20% and improving top keyword rankings by 25%. Performed A/B testing on targeted B2B email campaigns, achieving a 30% lift in open rates and a 9% rise in click-through rates. Launched Google Ads and Facebook Ads campaigns for refurbished smartphones, increasing qualified leads by 20% and reducing cost-per-acquisition by 13%. Designed engaging visuals (infographics, social graphics, promo videos) to support content marketing and paid advertising.

Digital Marketing Manager at Mobi-Hub

Led digital marketing initiatives for a London-based B2B/B2C platform enabling the sale and trading of refurbished mobile devices across the UK and Europe. Developed and executed strategies to promote refurbished devices to wholesale and retail partners, boosting monthly inquiries by 40%. Spearheaded an SEO and content marketing program—blogs, infographics, and case studies—that raised organic traffic by 20% and improved top keyword rankings by 25%. Conducted A/B tests on targeted B2B email campaigns, increasing open rates by 30% and click-through rates by 9%. Launched awareness and retargeting campaigns on Google Ads and Facebook Ads, increasing qualified leads by 20% and reducing cost-per-acquisition by 13%.

Marketing Specialist at Worktual

Spearheaded email marketing nurturing campaigns promoting Worktual’s cloud-based business communications tools to SMEs; resulted in a 24% increase in product sign-ups. Managed webinars and case studies illustrating ROI of Worktual’s business phone systems, increasing engagement by 18% and boosting conversion rates among B2B clients. Collaborated with product and sales teams to launch a social media campaign highlighting integration capabilities, increasing website traffic by 35% and generating 10% more demo requests for Chatbot tool.

Marketing Specialist at Worktu al

Spearheaded email marketing nurture campaigns promoting Worktu al’s cloud-based business phone systems to SMEs, resulting in a 24% increase in product sign-ups. Managed webinars and case studies to demonstrate ROI, boosting engagement by 18% and improving conversion rates among B2B clients. Collaborated with product and sales teams to launch a social media campaign highlighting integration capabilities, increasing website traffic by 35% and generating 10% more demo requests for the Chatbot tool.

Marketing Specialist at Worktual

Spearheaded email marketing nurture campaigns for Worktual’s cloud-based business phone systems to SMEs, achieving a 24% increase in product sign-ups. Managed webinars and case studies to demonstrate ROI, boosting engagement by 18% and improving conversion rates among B2B clients. Collaborated with product and sales teams to highlight integration capabilities through social media campaigns, increasing website traffic by 35% and generating 10% more demo requests for Chatbox tools.

Digital Marketer - Programmer Force at Programmer Force

AI and FinTech solution provider delivering innovative AI-powered products like identity verification and compliance tools for global businesses. Developed and executed optimization strategies for social media marketing—identifying optimal times, CTAs, and content that led to 15% increase in organic CTR. Managed monthly advertising budget and optimized campaigns on Facebook & LinkedIn for awareness and driving interest in our services, reducing cost per click by 38%. Implemented on-page and off-page SEO including active blogging, data-driven content optimization, and long-tail keyword optimization, leading to 19% increase in organic traffic. Researched and analyzed current email marketing trends, and conducted A/B testing to identify top-performing subject lines and send times, resulting in an average 8% increase in open rate.

Digital Marketer at Programmer Force

AI and FinTech solutions provider; developed and executed optimization strategies for social media marketing, including identifying optimal posting times, CTAs, and thought-leadership content, leading to a 15% increase in organic CTR. Managed monthly advertising budgets and optimized campaigns on Facebook and LinkedIn to raise awareness and interest in services, achieving a 38% reduction in cost-per-click. Implemented on-page and off-page SEO techniques, including data-driven content optimization and long-tail keyword targeting, driving a 19% increase in organic traffic.

Digital Marketer at Programmer Force

Delivered AI-powered marketing solutions for an AI and FinTech solutions provider, including identity verification and compliance tools for global businesses. Developed optimization strategies for social media marketing—identifying optimal posting times, CTAs, and thought-leadership content—leading to a 15% QoQ increase in organic CTR. Managed monthly ad budgets and campaigns on Facebook & LinkedIn to raise awareness and interest, cutting CPC by 38%. Implemented on-page and off-page SEO tactics, contributing a 19% rise in organic traffic.

Intern at JS Bank

Collaborated with 7 departments to streamline new account opening processes, contributing to smoother onboarding and an 8% improvement in customer satisfaction feedback. Co-managed key accounts worth PKR 5m, actively gathering and addressing customer pain points to cut query resolution time.