Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Megan Clark, a brand and social marketing leader with 12+ years building culturally relevant consumer brands and high-growth social channels. I excel at translating brand strategy into social-first ideas designed for virality, creator collaborations, and cultural relevance. I thrive on cross-functional leadership, and I love turning ambitious strategies into campaigns that spark conversations and drive measurable growth. In recent roles at Paired and Audible, I've led organic social strategy, developed platform-level storytelling, and forged partnerships that elevate brand presence. I’ve built campaigns, art experiences, and product launches that amplified reach (e.g., Dirty Dishes exhibition; Couplish viral product) and grew organic impressions from 0.4M to 3M monthly in six months. I’m motivated by building long-term brand equity and collaborating with leadership to shape the future of consumer brands.…Hi, I'm Megan Clark, a brand and social marketing leader with 12+ years building culturally relevant consumer brands and high-growth social channels. I excel at translating brand strategy into social-first ideas designed for virality, creator collaborations, and cultural relevance. I thrive on cross-functional leadership, and I love turning ambitious strategies into campaigns that spark conversations and drive measurable growth. In recent roles at Paired and Audible, I've led organic social strategy, developed platform-level storytelling, and forged partnerships that elevate brand presence. I’ve built campaigns, art experiences, and product launches that amplified reach (e.g., Dirty Dishes exhibition; Couplish viral product) and grew organic impressions from 0.4M to 3M monthly in six months. I’m motivated by building long-term brand equity and collaborating with leadership to shape the future of consumer brands.

Meg Clark

Brand Strategist, Social Media Manager, Content Strategist, +4





Hi, I'm Megan Clark, a brand and social marketing leader with 12+ years building culturally relevant consumer brands and high-growth social channels. I excel at translating brand strategy into social-first ideas designed for virality, creator collaborations, and cultural relevance. I thrive on cross-functional leadership, and I love turning ambitious strategies into campaigns that spark conversations and drive measurable growth. In recent roles at Paired and Audible, I've led organic social strategy, developed platform-level storytelling, and forged partnerships that elevate brand presence. I’ve built campaigns, art experiences, and product launches that amplified reach (e.g., Dirty Dishes exhibition; Couplish viral product) and grew organic impressions from 0.4M to 3M monthly in six months. I’m motivated by building long-term brand equity and collaborating with leadership to shape the future of consumer brands.…Hi, I'm Megan Clark, a brand and social marketing leader with 12+ years building culturally relevant consumer brands and high-growth social channels. I excel at translating brand strategy into social-first ideas designed for virality, creator collaborations, and cultural relevance. I thrive on cross-functional leadership, and I love turning ambitious strategies into campaigns that spark conversations and drive measurable growth. In recent roles at Paired and Audible, I've led organic social strategy, developed platform-level storytelling, and forged partnerships that elevate brand presence. I’ve built campaigns, art experiences, and product launches that amplified reach (e.g., Dirty Dishes exhibition; Couplish viral product) and grew organic impressions from 0.4M to 3M monthly in six months. I’m motivated by building long-term brand equity and collaborating with leadership to shape the future of consumer brands.

Available to hire

Hi, I’m Megan Clark, a brand and social marketing leader with 12+ years building culturally relevant consumer brands and high-growth social channels. I excel at translating brand strategy into social-first ideas designed for virality, creator collaborations, and cultural relevance. I thrive on cross-functional leadership, and I love turning ambitious strategies into campaigns that spark conversations and drive measurable growth.

In recent roles at Paired and Audible, I’ve led organic social strategy, developed platform-level storytelling, and forged partnerships that elevate brand presence. I’ve built campaigns, art experiences, and product launches that amplified reach (e.g., Dirty Dishes exhibition; Couplish viral product) and grew organic impressions from 0.4M to 3M monthly in six months. I’m motivated by building long-term brand equity and collaborating with leadership to shape the future of consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Brand Manager/ Interim Head of Brand at Paired

March 1, 2025 - October 1, 2025

Owned brand strategy and creative direction for Paired, defining positioning in a new consumer category. Led a cross-functional brand team of four; developed social-first brand platforms designed for virality, combining cultural storytelling, creator collaboration and earned media. Led major brand projects including Dirty Dishes (a social-led art exhibition) and Couplish (viral brand translator product), securing 1M+ and 1.5M+ organic impressions respectively, and relevant national media coverage. Established a framework for strategic brand partnerships and experiential activations; grew organic social impressions from ~400k to 3M monthly in six months; acted as senior brand voice internally.

Brand & Content Marketing Manager at Audible

January 1, 2022 - March 1, 2025

Led the creative development of 360° content marketing campaigns across UK and international markets, shaping how Audible’s brand showed up culturally across genres and audiences. Owned campaign narratives from concept through execution, balancing global brand strategy with local relevance. Directed creative shoots and talent-led content, working with high-profile authors, performers, IP owners and external agencies. Partnered cross-functionally with brand, social, PR, and regional marketing teams to deliver high-impact launches at scale.

Social Campaign Manager at Audible

August 1, 2019 - December 1, 2021

Led UK Brand Social, responsible for social campaigns of top-tier audiobook and podcast releases. Under my management, Audible achieved 26% growth in follower base and highest ever organic reach/engagement.

Social Media Manager at OVO Energy

April 1, 2016 - August 1, 2019

Managed social media and content strategy to drive brand awareness and engagement for energy brand across digital channels.

Social Media & Forum Co-ordinator at MoneySavingExpert.com

September 1, 2014 - April 1, 2016

Co-ordinated social media and community/forum activities, contributing to brand presence and user engagement.

Senior Brand Manager / Interim Head of Brand Management at Paired

March 1, 2025 - October 1, 2025

Owned brand strategy and creative direction for Paired, defining the brand’s position in a new consumer category. Led a cross-functional brand team of four, developing a social-first brand platform designed for virality, combining cultural storytelling, creator collaboration and earned media. Led major brand projects including 'Dirty Dishes', a social-led exhibit exploring modern relationships that generated significant organic impressions and online conversations. Implemented a translator-like approach to product storytelling to achieve viral reach and secured national press, including the Daily Mail, strengthening cultural relevance and brand awareness. Established a framework for strategic brand partnerships and experiential activations to support long-term growth.

Senior Brand Manager / Interim Head of Brand at Paired

March 1, 2025 - October 1, 2025

Owned brand strategy and creative direction for Paired, defining the brand’s position in a new consumer category. Led across-functional brand team of four, developed social-first brand platforms designed for virality, combining cultural storytelling, creator collaboration and earned media. Led major brand projects including Dirty Dishes, a social-led art exhibit exploring modern relationships that generated 1M+ organic impressions and widespread online conversation. Coupled, a brand-appropriate “translator” product that achieved viral reach (1.5M+ organic impressions) and secured national press including the Daily Mail. These initiatives strengthened cultural relevance while driving brand awareness. Established a framework for strategic brand partnerships and experiential activations, positioning Paired for long-term growth. Led organic social strategy as a brand channel, growing monthly organic impressions from ~400k to 3M within six months.