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Hi, I’m Meghana Patnaik, a marketing data analytics professional with 4+ years of experience in Marketing Technology (MarTech). I’m skilled in CDP, CRM, and a range of analytics tools, and I’m passionate about turning data into actionable insights that drive business outcomes. I thrive in collaborative, fast-paced environments and enjoy partnering with cross-functional teams to define KPIs, align data sources, and deliver clear, stakeholder-friendly reporting. I’m excited about the opportunity to contribute to a driven team and help propel data-driven decision making that fuels growth, client satisfaction, and operational excellence.…Hi, I’m Meghana Patnaik, a marketing data analytics professional with 4+ years of experience in Marketing Technology (MarTech). I’m skilled in CDP, CRM, and a range of analytics tools, and I’m passionate about turning data into actionable insights that drive business outcomes. I thrive in collaborative, fast-paced environments and enjoy partnering with cross-functional teams to define KPIs, align data sources, and deliver clear, stakeholder-friendly reporting. I’m excited about the opportunity to contribute to a driven team and help propel data-driven decision making that fuels growth, client satisfaction, and operational excellence.

Meghana Patnaik

Marketing Analyst, Marketing Strategist, Content Strategist, +4

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Hi, I’m Meghana Patnaik, a marketing data analytics professional with 4+ years of experience in Marketing Technology (MarTech). I’m skilled in CDP, CRM, and a range of analytics tools, and I’m passionate about turning data into actionable insights that drive business outcomes. I thrive in collaborative, fast-paced environments and enjoy partnering with cross-functional teams to define KPIs, align data sources, and deliver clear, stakeholder-friendly reporting. I’m excited about the opportunity to contribute to a driven team and help propel data-driven decision making that fuels growth, client satisfaction, and operational excellence.…Hi, I’m Meghana Patnaik, a marketing data analytics professional with 4+ years of experience in Marketing Technology (MarTech). I’m skilled in CDP, CRM, and a range of analytics tools, and I’m passionate about turning data into actionable insights that drive business outcomes. I thrive in collaborative, fast-paced environments and enjoy partnering with cross-functional teams to define KPIs, align data sources, and deliver clear, stakeholder-friendly reporting. I’m excited about the opportunity to contribute to a driven team and help propel data-driven decision making that fuels growth, client satisfaction, and operational excellence.

Available to hire

Hi, I’m Meghana Patnaik, a marketing data analytics professional with 4+ years of experience in Marketing Technology (MarTech). I’m skilled in CDP, CRM, and a range of analytics tools, and I’m passionate about turning data into actionable insights that drive business outcomes.

I thrive in collaborative, fast-paced environments and enjoy partnering with cross-functional teams to define KPIs, align data sources, and deliver clear, stakeholder-friendly reporting. I’m excited about the opportunity to contribute to a driven team and help propel data-driven decision making that fuels growth, client satisfaction, and operational excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Analyst at Indegene Pvt Ltd, Bengaluru

August 2, 2022 - August 2, 2025

Led strategic engagement across EU markets, gathered requirements and aligned project deliverables with client expectations. Used Jira for tracking and status reporting; reviewed QA reports and consumer data via Tealium CDP to influence product enhancements; streamlined data collection methods reducing analysis time by 30%; supported Segment CDP and Salesforce CRM activations through POCs, audience creation, and destination setup; led stakeholder meetings and provided strategic recommendations to meet client needs.

Data Analyst at Merkle Inc., Pune

May 1, 2021 - August 2, 2022

Analyzed performance data through Google Analytics and other analytical tools; used SQL for data extraction and management; aligned KPIs with organizational goals; presented findings to stakeholders influencing key decisions; monitored market trends and provided insights to inform strategy and enhance client satisfaction; collaborated with cross-functional teams and trained team members on data tools.

Senior Analyst at Indegene Pvt Ltd

August 1, 2022 - August 1, 2025

Led data-driven web and analytics initiatives through pre-project discovery and requirement gathering, aligning KPIs, data sources, and reporting expectations with stakeholders. Collaborated with cross-functional teams to optimize data flows and drive data-informed decision making. Monitored data tracks and flows to ensure accuracy and consistency across systems. Engaged in stakeholder meetings to define goals, budgets, and project delivery, while proposing solutions to client needs.

Data Analyst at Merkle Inc.

May 1, 2021 - August 1, 2022

Analyzed performance data through Google Analytics and other analytics tools, providing insights to inform strategic decisions. Used SQL for data extraction and management, aligned KPIs with organizational goals, and presented findings to stakeholders. Collaborated with cross-functional teams to ensure data alignment and trained team members on data tools to boost productivity.