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Hello! I’m Meghana, a marketing analytics professional with 5 years of experience in MarTech. I love turning data into clear, actionable insights that drive strategy and measurable outcomes. I thrive in collaborative, fast-paced environments and enjoy leading cross-functional teams to deliver data-driven improvements. In my recent roles, I’ve steered end-to-end analytics programs across the US and EU markets, implemented CDP and CRM activations, analytics implementations and data visualisation. Well-experienced in streamlining data collection to cut analysis time and providing performance insights to better marketing strategies. I’m eager to continue using data to shape client value and to help organisations make smarter decisions.…Hello! I’m Meghana, a marketing analytics professional with 5 years of experience in MarTech. I love turning data into clear, actionable insights that drive strategy and measurable outcomes. I thrive in collaborative, fast-paced environments and enjoy leading cross-functional teams to deliver data-driven improvements. In my recent roles, I’ve steered end-to-end analytics programs across the US and EU markets, implemented CDP and CRM activations, analytics implementations and data visualisation. Well-experienced in streamlining data collection to cut analysis time and providing performance insights to better marketing strategies. I’m eager to continue using data to shape client value and to help organisations make smarter decisions.

Meg P

Marketing Analyst, Marketing Strategist, Content Strategist, +2

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Hello! I’m Meghana, a marketing analytics professional with 5 years of experience in MarTech. I love turning data into clear, actionable insights that drive strategy and measurable outcomes. I thrive in collaborative, fast-paced environments and enjoy leading cross-functional teams to deliver data-driven improvements. In my recent roles, I’ve steered end-to-end analytics programs across the US and EU markets, implemented CDP and CRM activations, analytics implementations and data visualisation. Well-experienced in streamlining data collection to cut analysis time and providing performance insights to better marketing strategies. I’m eager to continue using data to shape client value and to help organisations make smarter decisions.…Hello! I’m Meghana, a marketing analytics professional with 5 years of experience in MarTech. I love turning data into clear, actionable insights that drive strategy and measurable outcomes. I thrive in collaborative, fast-paced environments and enjoy leading cross-functional teams to deliver data-driven improvements. In my recent roles, I’ve steered end-to-end analytics programs across the US and EU markets, implemented CDP and CRM activations, analytics implementations and data visualisation. Well-experienced in streamlining data collection to cut analysis time and providing performance insights to better marketing strategies. I’m eager to continue using data to shape client value and to help organisations make smarter decisions.

Available to hire

Hello! I’m Meghana, a marketing analytics professional with 5 years of experience in MarTech. I love turning data into clear, actionable insights that drive strategy and measurable outcomes. I thrive in collaborative, fast-paced environments and enjoy leading cross-functional teams to deliver data-driven improvements.

In my recent roles, I’ve steered end-to-end analytics programs across the US and EU markets, implemented CDP and CRM activations, analytics implementations and data visualisation. Well-experienced in streamlining data collection to cut analysis time and providing performance insights to better marketing strategies. I’m eager to continue using data to shape client value and to help organisations make smarter decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Analyst at Indegene Pvt Ltd, Bengaluru

August 2, 2022 - August 2, 2025

Led strategic engagement across EU markets, gathered requirements and aligned project deliverables with client expectations. Used Jira for tracking and status reporting; reviewed QA reports and consumer data via Tealium CDP to influence product enhancements; streamlined data collection methods reducing analysis time by 30%; supported Segment CDP and Salesforce CRM activations through POCs, audience creation, and destination setup; led stakeholder meetings and provided strategic recommendations to meet client needs.

Data Analyst at Merkle Inc., Pune

May 1, 2021 - August 2, 2022

Analyzed performance data through Google Analytics and other analytical tools; used SQL for data extraction and management; aligned KPIs with organizational goals; presented findings to stakeholders influencing key decisions; monitored market trends and provided insights to inform strategy and enhance client satisfaction; collaborated with cross-functional teams and trained team members on data tools.