Meghana Bhate

Increased conversion rates by building multi-touch outreach workflows across cold email, LinkedIn, and cold calls. Created sales enablement content and AB test messaging and timing strategies, resulting in a 40% increase in click-through rates. Collaborated with Sales, Product, and Marketing teams to streamline campaign workflows and messaging consistency. Managed HubSpot leads scoring and routing, improving sales response time and lead-to-opportunity conversion by 30%. Developed scalable processes for campaign execution, reducing turnaround time and improving team efficiency.

Created and maintained internal sales process documentation, including playbooks and team guidelines, ensuring consistency across global operations and enabling faster onboarding and execution. Automated outbound sequences for SDRs (emails, LinkedIn, follow-ups) with Clay, n8n, Instately, Heyre ach and HubSpot, ensuring consistent multi-touch engagement. Introduced AI-driven workflows across key activities—ads, content, LinkedIn outreach, and event promotion. Built scalable lifecycle journeys using behavioral data, improving conversion rates by 25%. Streamlined stakeholder feedback loops to accelerate campaign approvals and delivery.

Generated a pipeline of over 132 qualified prospects by leveraging strategic ICP creation and multi-channel outreach. Maintained and updated customer data in HubSpot CRM, ensuring accurate and clean records. Supported strategic outreach to dormant accounts and high-intent prospects, contributing to client acquisitions. Collected customer feedback on webinars and campaigns, providing actionable insights to improve future marketing initiatives. Built reporting dashboards to monitor campaign performance and trends.