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Hi, I’m Meghan Leal, a creative leader and Senior Art Director with 15+ years of experience shaping brands across ecommerce, wellness, retail, and consumer products. I partner with founders and teams to translate business goals into compelling, customer-facing experiences that drive engagement and growth. I specialize in brand strategy, visual identity systems, packaging concepts, photography direction, and integrated marketing campaigns. I love building cohesive brand ecosystems and leading cross-functional teams to deliver high-quality work that stands out in a crowded market.…Hi, I’m Meghan Leal, a creative leader and Senior Art Director with 15+ years of experience shaping brands across ecommerce, wellness, retail, and consumer products. I partner with founders and teams to translate business goals into compelling, customer-facing experiences that drive engagement and growth. I specialize in brand strategy, visual identity systems, packaging concepts, photography direction, and integrated marketing campaigns. I love building cohesive brand ecosystems and leading cross-functional teams to deliver high-quality work that stands out in a crowded market.

Meghan Leal

Art Director, Designer, Graphic Designer, +2

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Hi, I’m Meghan Leal, a creative leader and Senior Art Director with 15+ years of experience shaping brands across ecommerce, wellness, retail, and consumer products. I partner with founders and teams to translate business goals into compelling, customer-facing experiences that drive engagement and growth. I specialize in brand strategy, visual identity systems, packaging concepts, photography direction, and integrated marketing campaigns. I love building cohesive brand ecosystems and leading cross-functional teams to deliver high-quality work that stands out in a crowded market.…Hi, I’m Meghan Leal, a creative leader and Senior Art Director with 15+ years of experience shaping brands across ecommerce, wellness, retail, and consumer products. I partner with founders and teams to translate business goals into compelling, customer-facing experiences that drive engagement and growth. I specialize in brand strategy, visual identity systems, packaging concepts, photography direction, and integrated marketing campaigns. I love building cohesive brand ecosystems and leading cross-functional teams to deliver high-quality work that stands out in a crowded market.

Available to hire

Hi, I’m Meghan Leal, a creative leader and Senior Art Director with 15+ years of experience shaping brands across ecommerce, wellness, retail, and consumer products. I partner with founders and teams to translate business goals into compelling, customer-facing experiences that drive engagement and growth.

I specialize in brand strategy, visual identity systems, packaging concepts, photography direction, and integrated marketing campaigns. I love building cohesive brand ecosystems and leading cross-functional teams to deliver high-quality work that stands out in a crowded market.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Senior Art Director at Meghan Leal Design Inc.

September 30, 2024 - Present

• Partner with brands across retail, wellness, hospitality, consumer products, and nonprofit sectors to develop brand identities, marketing campaigns, and creative strategies. • Lead branding, logo development, visual identity systems, packaging concepts, and digital marketing initiatives. • Collaborate directly with founders and business owners to translate business goals into compelling customer-facing brand experiences.

Senior Art Director at Restore Hyper Wellness

August 31, 2022 - September 30, 2024

• Helped evolve and scale the Restore Hyper Wellness brand across 220+ locations nationwide. • Led creative initiatives spanning social media, PR activations, educational campaigns, retail experiences, franchise marketing, and digital communications. • Directed photography, developed creative systems, and partnered with cross-functional teams to ensure brand consistency across local and national marketing efforts.

Art Director & Marketing Coordinator at Interactive Life Forms, LLC

August 31, 2015 - August 31, 2022

• Directed integrated campaigns spanning ecommerce, email marketing, social media, photography, product launches, retail partnerships, and digital advertising. • Managed designers and external creative partners while establishing processes that improved efficiency, creative quality, and brand consistency. • Collaborated with leadership on marketing strategy, product launches, campaign planning, and customer acquisition initiatives. • Directed photoshoots, developed creative briefs, and oversaw production of marketing assets supporting direct-to-consumer growth.

Graphic Designer & Visual Marketing Coordinator at Home Trends & Design and World Interiors

May 28, 2014 - August 28, 2015

• Developed marketing collateral, product catalogs, packaging, and digital assets for a nationally recognized furniture manufacturer. • Partnered with merchandising, sales, and product development teams to create cohesive brand experiences across print, ecommerce, and retail channels. • Helped strengthen brand consistency through thoughtful visual storytelling and customer-facing marketing materials.