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I work in marketing with a focus on digital campaigns, brand growth, and building strategies that actually deliver results. I’ve managed campaigns across platforms like Meta and Google, improving both engagement and sales. I enjoy working closely with teams, turning ideas into real outcomes, and constantly looking for smarter, more effective ways to connect brands with the right audience.…

Mehbara Huseynova

Digital Marketer, Content Producer, Social Media Manager, +7

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I work in marketing with a focus on digital campaigns, brand growth, and building strategies that actually deliver results. I’ve managed campaigns across platforms like Meta and Google, improving both engagement and sales. I enjoy working closely with teams, turning ideas into real outcomes, and constantly looking for smarter, more effective ways to connect brands with the right audience.…

Available to hire

I work in marketing with a focus on digital campaigns, brand growth, and building strategies that actually deliver results. I’ve managed campaigns across platforms like Meta and Google, improving both engagement and sales. I enjoy working closely with teams, turning ideas into real outcomes, and constantly looking for smarter, more effective ways to connect brands with the right audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Turkish

Fluent

Azerbaijani

Fluent

Work Experience

Marketing Specialist at Canon

June 1, 2022 - May 1, 2023

Coordinated and executed multi-channel marketing campaigns for key products, ensuring timely launches and measurable engagement. Developed and executed annual and quarterly marketing plans aligned with business goals. Implemented product-focused campaigns to enhance brand awareness and customer engagement. Collaborated with sales and cross-functional teams to maintain consistent brand messaging. Monitored campaign performance and coordinated with vendors and partners for smooth execution of marketing tasks and events.

Marketing Assistant at Canon

July 1, 2024 - January 1, 2025

Supported daily marketing operations and administrative tasks, ensuring smooth workflow across teams. Assisted in updating and organizing marketing content and materials, maintaining brand consistency. Coordinated small projects and deadlines across internal teams, contributing to timely campaign execution. Prepared presentations and marketing documents to support campaigns and internal communication. Assisted in developing and implementing branding strategies, enhancing brand awareness and driving consumer engagement.

Junior Financial Accountant at Stryker

March 1, 2024 - Present

Posted and reviewed journals for three entities using Oracle, SAP, and BPCS, ensuring accuracy. Prepared balance sheet reconciliations and prepayments to support month-end close. Prepared monthly SOX control documentation, contributing to audit readiness. Supported three entities and collaborated with cross-functional teams. Assisted in audits and process improvements, ensuring compliance. With experience in marketing, I focus on clear strategies and effective solutions.

Digital Marketing Specialist at Bakucino Coffee Shop

December 1, 2024 - December 1, 2025

Freelance role in Baku, Azerbaijan. Managed and optimized Meta advertising campaigns, driving 30% engagement growth and 25% follower increase. Analyzed campaign performance (engagement rate, reach, CTR) and provided actionable insights for optimization. Led content calendar and social media strategy development with the SMM team, aligning with brand goals. Prepared creative briefs and coordinated with graphic designers to ensure on-brand visuals for social media campaigns.

Marketing Specialist at Canon

December 1, 2021 - September 1, 2025

Based in Baku, Azerbaijan. Executed outdoor marketing campaigns including billboards and in-store advertising, resulting in 21% sales growth. Planned and localized global marketing campaigns across digital and in-store channels. Collaborated with cross-functional teams, distributors, retail partners, and third-party agencies to ensure brand consistency and in-store visibility. Managed digital advertising campaigns on Meta Ads, Google Ads, and YouTube. Tracked campaign performance, managed budgets, and prepared post-campaign sales reports.

Junior Marketing Specialist at Azerbaijan Global IT

February 1, 2019 - October 1, 2021

Based in Baku, Azerbaijan. Assisted social media and Google Ads initiatives, boosting engagement by 25% and follower count by 15%. Created and published content on Instagram, maintaining brand consistency. Monitored trends, consumer behavior, and competitors to improve content strategy. Supported promotional events and online campaigns to boost brand visibility.

Digital Marketing Specialist at Baku Coffee Shop (Freelance)

December 1, 2024 - December 1, 2025

Managed and optimized Meta advertising campaigns, driving 30% engagement growth and 25% follower increase. Analyzed campaign performance, including engagement rate, reach, and CTR, providing actionable insights for optimization. Led content calendar and social media strategy development with the SM M team, aligning with brand goals. Prepared creative briefs and coordinated with graphic designers, ensuring on-brand and engaging visuals for social media campaigns.

Digital Marketing Specialist - Freelance at Bakucino Coffee Shop

December 1, 2024 - December 31, 2025

Managed and optimized Meta advertising campaigns, driving 30% engagement growth and 25% follower increase. Analyzed campaign performance metrics such as engagement rate, reach, and CTR, delivering actionable insights for optimization. Led content calendar and social media strategy with the SMM team, ensuring alignment with brand goals. Prepared creative briefs and coordinated with graphic designers to produce on-brand, engaging visuals for social media campaigns.

Digital Marketing Specialist - Freelance at Baku Coffee Shop

December 20, 2024 - December 20, 2025

Managed and optimized Meta advertising campaigns, driving 30% engagement growth and 25% follower increase. Analyzed campaign performance (engagement rate, reach, CTR) and provided actionable insights. Led content calendar and social media strategy development with the SMM team, aligning with brand goals. Prepared creative briefs and coordinated with graphic designers to ensure on-brand, engaging visuals for social media campaigns.

Digital Marketing Specialist at Baku Coffee Shop

July 1, 2024 - Present

Executed targeted PPC campaigns to improve user acquisition and drive conversion rate optimization, achieving a 35% increase in customer engagement. Created engaging ad content and visuals for Google Ads and social media to enhance audience engagement. Conducted audience segmentation and user persona analysis to refine campaign targeting and enhance relevance. Audited campaign performance metrics, including CTR and CPA, making data-driven adjustments to improve ROI. Implemented end-to-end email campaigns with Mailchimp and Klaviyo, including content development, scheduling, and engagement tracking.

Junior Marketing Specialist at Canon

December 1, 2021 - September 1, 2025

Increased ROI and drove an 18% sales growth through managed outdoor marketing campaigns, including billboards and on-site promotions. Led a $10,000 product launch campaign using digital and outdoor advertising to drive product sales and audience engagement, achieving a 27% increase in customer purchases.

Junior Marketing Specialist at Global IT

February 1, 2019 - October 1, 2021

Improved customer engagement through customized social media campaigns, resulting in a 15% increase in brand interactions and customer retention. Strategically planned and monitored social media content for clients, using an editorial calendar to align posts with campaign goals. Analyzed trends, user behavior, and competitor strategies to inform content decisions, increase engagement, and support marketing goals. Supported promotional events and online campaigns to boost brand awareness and increase customer engagement.