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I’m a copywriter, social media manager, and proofreader with over 12 years of experience helping brands and businesses across industries like technology, finance, healthcare, and coaching, communicate with clarity, purpose, and personality. With a background in journalism, I bring sharp research skills, an editorial instinct, and the ability to turn complex ideas into content that connects. Whether it’s web copy, blog articles, social media, newsletters, or long-form features, I shape words that inform, persuade, and engage. I’ve managed multiple projects and content calendars, while aligning with SEO, brand voice, audience targeting, and calls to action that drive results. I’m excited by how technology and AI can enhance communication and learning, and I’m available to start immediately with flexible deadlines.…I’m a copywriter, social media manager, and proofreader with over 12 years of experience helping brands and businesses across industries like technology, finance, healthcare, and coaching, communicate with clarity, purpose, and personality. With a background in journalism, I bring sharp research skills, an editorial instinct, and the ability to turn complex ideas into content that connects. Whether it’s web copy, blog articles, social media, newsletters, or long-form features, I shape words that inform, persuade, and engage. I’ve managed multiple projects and content calendars, while aligning with SEO, brand voice, audience targeting, and calls to action that drive results. I’m excited by how technology and AI can enhance communication and learning, and I’m available to start immediately with flexible deadlines.

Melissa Bessant

Copywriter, Writer, Content Producer, +4

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I’m a copywriter, social media manager, and proofreader with over 12 years of experience helping brands and businesses across industries like technology, finance, healthcare, and coaching, communicate with clarity, purpose, and personality. With a background in journalism, I bring sharp research skills, an editorial instinct, and the ability to turn complex ideas into content that connects. Whether it’s web copy, blog articles, social media, newsletters, or long-form features, I shape words that inform, persuade, and engage. I’ve managed multiple projects and content calendars, while aligning with SEO, brand voice, audience targeting, and calls to action that drive results. I’m excited by how technology and AI can enhance communication and learning, and I’m available to start immediately with flexible deadlines.…I’m a copywriter, social media manager, and proofreader with over 12 years of experience helping brands and businesses across industries like technology, finance, healthcare, and coaching, communicate with clarity, purpose, and personality. With a background in journalism, I bring sharp research skills, an editorial instinct, and the ability to turn complex ideas into content that connects. Whether it’s web copy, blog articles, social media, newsletters, or long-form features, I shape words that inform, persuade, and engage. I’ve managed multiple projects and content calendars, while aligning with SEO, brand voice, audience targeting, and calls to action that drive results. I’m excited by how technology and AI can enhance communication and learning, and I’m available to start immediately with flexible deadlines.

Available to hire

I’m a copywriter, social media manager, and proofreader with over 12 years of experience helping brands and businesses across industries like technology, finance, healthcare, and coaching, communicate with clarity, purpose, and personality.

With a background in journalism, I bring sharp research skills, an editorial instinct, and the ability to turn complex ideas into content that connects.

Whether it’s web copy, blog articles, social media, newsletters, or long-form features, I shape words that inform, persuade, and engage.

I’ve managed multiple projects and content calendars, while aligning with SEO, brand voice, audience targeting, and calls to action that drive results.

I’m excited by how technology and AI can enhance communication and learning, and I’m available to start immediately with flexible deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Copywriter at Self Employed

February 1, 2017 - Present

Collaborate with clients to shape content strategies, develop content calendars and brand messaging guides, and produce SEO-focused blog posts, articles, sales pages, and technical copy. Manage keyword research (SEMrush), apply SEO best practices across metadata and structure, support grant writing, conduct website audits, and coordinate social media initiatives. Oversee content production timelines, editing, and performance analysis to optimize impact.

Social Media Strategist at Self Employed

June 1, 2017 - Present

Develop data-driven social media strategies aligned with client goals; manage multi-platform content across Instagram, Facebook, LinkedIn, TikTok, and X; plan monthly content calendars; create high-performing content (reels, video, carousels); grow accounts through audience research, hashtags, trends, and community engagement; lead paid campaigns with budgets and A/B testing; analyze performance and provide actionable reports; coordinate influencer collaborations and maintain brand voice; oversee community management and platform updates.

Journalist at Sydney (B2B publishing company)

January 1, 2005 - January 1, 2008

Wrote in-depth articles across healthcare, retail, childcare, and events for professional audiences. Conducted interviews with CEOs, technical experts, and policy leaders; produced news articles, case studies, white papers, and thought leadership features; collaborated with editors, designers, and the advertising team; covered conferences and trade shows with timely post-event summaries.

Journalist at Retail Media, Sydney (B2B publishing company)

January 1, 2005 - January 1, 2008

As a journalist for several B2B publications, I wrote in-depth articles across healthcare, retail, childcare, and events. I conducted interviews with CEOs, technical experts, and policy leaders to deliver valuable insights for professional readers. I covered conferences and trade shows, producing news pieces, case studies, white papers, and thought leadership features. I collaborated with editors, designers, and advertisers to ensure cohesive, accurate, and engaging issues, and reported on developments with timeliness and accuracy, including post-event summaries.

Freelance Copywriter at Self-Employed

February 1, 2017 - Present

I work closely with clients to shape content strategies around goals, audience, and brand voice. From content calendars to messaging guides, I ensure smooth execution from idea to article. I write blog posts, articles, and research-based content; recently collaborated with Chronic Pain Australia on monthly long-form posts. My copy spans websites, blogs, social media, newsletters, landing pages, and marketing materials. I apply SEO best practices, keyword research (SEMrush), and content performance analysis, and I also support grant writing and website audits. I coordinate content production and proofreading to maintain tone and quality.

Social Media Strategist at Self-Employed

June 1, 2017 - Present

Develop and execute data-driven social media strategies aligned with client goals (lead generation, brand awareness, sales growth). Manage multi-platform content across Instagram, Facebook, LinkedIn, TikTok, and X; plan monthly calendars; create high-performing content (reels, carousels, graphics); grow accounts through audience research and engagement; launch paid ad campaigns with budgeting and A/B testing; analyze performance and deliver actionable reports; implement brand positioning and coordinate influencer collaborations and community management; stay ahead of platform updates and trends.