Melissa Bessant

Develop and execute data-driven social media strategies aligned with client goals (lead generation, brand awareness, sales growth). Manage multi-platform content across Instagram, Facebook, LinkedIn, TikTok, and X; plan monthly calendars; create high-performing content (reels, carousels, graphics); grow accounts through audience research and engagement; launch paid ad campaigns with budgeting and A/B testing; analyze performance and deliver actionable reports; implement brand positioning and coordinate influencer collaborations and community management; stay ahead of platform updates and trends.

Develop data-driven social media strategies aligned with client goals; manage multi-platform content across Instagram, Facebook, LinkedIn, TikTok, and X; plan monthly content calendars; create high-performing content (reels, video, carousels); grow accounts through audience research, hashtags, trends, and community engagement; lead paid campaigns with budgets and A/B testing; analyze performance and provide actionable reports; coordinate influencer collaborations and maintain brand voice; oversee community management and platform updates.

I work closely with clients to shape content strategies around goals, audience, and brand voice. From content calendars to messaging guides, I ensure smooth execution from idea to article. I write blog posts, articles, and research-based content; recently collaborated with Chronic Pain Australia on monthly long-form posts. My copy spans websites, blogs, social media, newsletters, landing pages, and marketing materials. I apply SEO best practices, keyword research (SEMrush), and content performance analysis, and I also support grant writing and website audits. I coordinate content production and proofreading to maintain tone and quality.