Nspa Fruit Fusions

Brief: To create a premium ‘Fruits’ design to takeover from the then current brand offering. The key challenge was to show premium quality while also maintaining stand out on Asda’s shelves. The design had to be strong, luxurious and, if possible, convey the emotional benef,ts that each variant suggested. I created a simple floral black pattern to be used across the board and on individual botanical illustration for each fruit fusion.Using the assets I hod created, I then designed labels and produced visuals for all the variants (with and without the patterned sleeve). The use of typography was very important as I had to promote luxury and something sensuous. Taking one fragrance, I then rolled out visuals for all the proposed products in the Fruit Fusion range.