Hi, My name is Melissa from Kent and I’m a highly creative and conceptual graphic designer and illustrator. I have experience in both print and digital design across a wide range of industries, with many years of experience in, and not limited to: advertising and marketing collateral, corporate communications, event stands and gift materials, website design and management, product packaging and illustration. I am skilled in conceptualisation and producing visuals that step away from the norm and challenge expectations. All the above means that I’m able to bring my experience to interpreting briefs and best deliver projects across both online and offline channels, producing consistent, intelligent and strategic design. I always strive to approach a design project as effectively as possible, developing creative ideas that will resonate with the target audience. I understand what is needed to see a project through from start to finish, as well as succeed in its ambitions, whatever those specifically might be and make sure they are met on time and on budget. I am/have: • Focused on creating standout, effective design – for both digital and print. • Highly organised with great attention to detail. • Self-motivated, pro-active – both independent and collaborative. • Experience in print management, packaging development, retouching, exhibition/trade shows and illustration. • Good understanding of Generative AI image design and creation. • Strong project management. • Passion for visual storytelling. • Approachable, resilient and flexible. • A brand guardian. I always aim to create visually engaging artwork across all platforms - producing innovative designs and ideas that bring the design brief to life. CORE COMPETENCIES: • Marketing and sales collateral • Product packaging / visualisation • Logos and corporate / brand identity • Trade show materials & exhibition stands • Promotional flyers, posters and postcards • Social media graphics and animations • Client presentations and infographics • Social media marketing & mangement • Copywriting & proofreading • Newsletters - digital and print • Website visuals and management • Illustration (creative and technical) • Image retouching and correction SKILLS: • Adobe Creative Suite • Acrobat Pro • After Effects • Media Encoder • Canva and Figma • Quark Xpress • Mailchimp • Microsoft Publisher • Microsoft Office • Adobe Express • Wordpress • Google Web Designer

MelBrown100

PRO

Hi, My name is Melissa from Kent and I’m a highly creative and conceptual graphic designer and illustrator. I have experience in both print and digital design across a wide range of industries, with many years of experience in, and not limited to: advertising and marketing collateral, corporate communications, event stands and gift materials, website design and management, product packaging and illustration. I am skilled in conceptualisation and producing visuals that step away from the norm and challenge expectations. All the above means that I’m able to bring my experience to interpreting briefs and best deliver projects across both online and offline channels, producing consistent, intelligent and strategic design. I always strive to approach a design project as effectively as possible, developing creative ideas that will resonate with the target audience. I understand what is needed to see a project through from start to finish, as well as succeed in its ambitions, whatever those specifically might be and make sure they are met on time and on budget. I am/have: • Focused on creating standout, effective design – for both digital and print. • Highly organised with great attention to detail. • Self-motivated, pro-active – both independent and collaborative. • Experience in print management, packaging development, retouching, exhibition/trade shows and illustration. • Good understanding of Generative AI image design and creation. • Strong project management. • Passion for visual storytelling. • Approachable, resilient and flexible. • A brand guardian. I always aim to create visually engaging artwork across all platforms - producing innovative designs and ideas that bring the design brief to life. CORE COMPETENCIES: • Marketing and sales collateral • Product packaging / visualisation • Logos and corporate / brand identity • Trade show materials & exhibition stands • Promotional flyers, posters and postcards • Social media graphics and animations • Client presentations and infographics • Social media marketing & mangement • Copywriting & proofreading • Newsletters - digital and print • Website visuals and management • Illustration (creative and technical) • Image retouching and correction SKILLS: • Adobe Creative Suite • Acrobat Pro • After Effects • Media Encoder • Canva and Figma • Quark Xpress • Mailchimp • Microsoft Publisher • Microsoft Office • Adobe Express • Wordpress • Google Web Designer

Available to hire

Hi, My name is Melissa from Kent and I’m a highly creative and conceptual graphic designer and illustrator. I have experience in both print and digital design across a wide range of industries, with many years of experience in, and not limited to: advertising and marketing collateral, corporate communications, event stands and gift materials, website design and management, product packaging and illustration. I am skilled in conceptualisation and producing visuals that step away from the norm and challenge expectations. All the above means that I’m able to bring my experience to interpreting briefs and best deliver projects across both online and offline channels, producing consistent, intelligent and strategic design. I always strive to approach a design project as effectively as possible, developing creative ideas that will resonate with the target audience. I understand what is needed to see a project through from start to finish, as well as succeed in its ambitions, whatever those specifically might be and make sure they are met on time and on budget. I am/have:

• Focused on creating standout, effective design – for both digital and print.
• Highly organised with great attention to detail.
• Self-motivated, pro-active – both independent and collaborative.
• Experience in print management, packaging development, retouching, exhibition/trade shows and illustration.
• Good understanding of Generative AI image design and creation.
• Strong project management.
• Passion for visual storytelling.
• Approachable, resilient and flexible.
• A brand guardian.

I always aim to create visually engaging artwork across all platforms - producing innovative designs and ideas that bring the design brief to life.

CORE COMPETENCIES:
• Marketing and sales collateral
• Product packaging / visualisation
• Logos and corporate / brand identity
• Trade show materials & exhibition stands
• Promotional flyers, posters and postcards
• Social media graphics and animations
• Client presentations and infographics
• Social media marketing & mangement
• Copywriting & proofreading
• Newsletters - digital and print
• Website visuals and management
• Illustration (creative and technical)
• Image retouching and correction

SKILLS:
• Adobe Creative Suite
• Acrobat Pro
• After Effects
• Media Encoder
• Canva and Figma
• Quark Xpress
• Mailchimp
• Microsoft Publisher
• Microsoft Office
• Adobe Express
• Wordpress
• Google Web Designer

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Work Experience

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Education

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Qualifications

Adobe Certified Associate (ACA) - Indesign and Photoshop
March 15, 2017

Industry Experience

Consumer Goods, Financial Services, Manufacturing, Media & Entertainment, Retail, Telecommunications, Education, Travel & Hospitality
    paper Nspa Fruit Fusions
    Brief: To create a premium 'Fruits' design to takeover from the then current brand offering. The key challenge was to show premium quality while also maintaining stand out on Asda's shelves. The design had to be strong, luxurious and, if possible, convey the emotional benef,ts that each variant suggested. I created a simple floral black pattern to be used across the board and on individual botanical illustration for each fruit fusion.Using the assets I hod created, I then designed labels and produced visuals for all the variants (with and without the patterned sleeve). The use of typography was very important as I had to promote luxury and something sensuous. Taking one fragrance, I then rolled out visuals for all the proposed products in the Fruit Fusion range.