I'm Melanie Esterhuizen, a strategic brand and communications leader shaping narrative, market perception, and go-to-market alignment for global SaaS brands. I guide organizations through transformation, lead executive messaging, elevate product clarity, and create scalable communication systems across international teams. In my work I blend structured thinking with high-impact storytelling and rigorous execution. I'm passionate about building cross-functional partnerships, establishing multi-region brand governance, and nurturing talent. I help teams translate strategy into clear value stories, accelerate growth, and cultivate a culture of learning and mentorship.

Melanie Esterhuizen

I'm Melanie Esterhuizen, a strategic brand and communications leader shaping narrative, market perception, and go-to-market alignment for global SaaS brands. I guide organizations through transformation, lead executive messaging, elevate product clarity, and create scalable communication systems across international teams. In my work I blend structured thinking with high-impact storytelling and rigorous execution. I'm passionate about building cross-functional partnerships, establishing multi-region brand governance, and nurturing talent. I help teams translate strategy into clear value stories, accelerate growth, and cultivate a culture of learning and mentorship.

Available to hire

I’m Melanie Esterhuizen, a strategic brand and communications leader shaping narrative, market perception, and go-to-market alignment for global SaaS brands. I guide organizations through transformation, lead executive messaging, elevate product clarity, and create scalable communication systems across international teams. In my work I blend structured thinking with high-impact storytelling and rigorous execution.

I’m passionate about building cross-functional partnerships, establishing multi-region brand governance, and nurturing talent. I help teams translate strategy into clear value stories, accelerate growth, and cultivate a culture of learning and mentorship.

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Language

English
Fluent

Work Experience

Director, Global Brand & Communications at Powerfleet
August 1, 2025 - August 1, 2025
Led brand, communications and narrative strategy through transformational merger of MiX Telematics and acquisition of Fleet Complete. Partnered with executives, product, and GTM leadership to refine positioning, elevate messaging and unify global communication programs across regions.
Product Marketing Manager at MiX Telematics (now Powerfleet)
April 1, 2024 - April 1, 2024
Established PMM discipline and messaging frameworks across solutions and personas. Developed product launch and enablement materials supporting sales and adoption. Partnered with Product to translate roadmap and key releases into clear value stories. Supported integration narrative in preparation for acquisition.
Brand & Communications Manager at MiX Telematics
August 1, 2023 - August 1, 2023
Refreshed global brand identity and messaging across 12+ markets. Increased inbound performance by over 35% and user engagement by 17%. Built scalable content systems supporting ABM, PR and product storytelling. Strengthened employer brand and internal communications program across global workforce.
Digital Content Manager at Discover Africa Group
April 1, 2019 - April 1, 2019
Delivered SEO and content strategy driving +26% organic growth and +15% conversion uplift.
Digital Marketing Specialist at Capsicum Culinary Studio
May 1, 2017 - May 1, 2017
Developed full-funnel digital campaigns, increasing student enrolment by 18%.
Digital Marketing Manager at Bluegrass Digital
June 1, 2014 - June 1, 2014
Improved digital engagement by 22% for B2B clients through content and campaign strategy.
Communications Manager at Aveng Grinaker-LTA
May 1, 2008 - April 30, 2013
Led internal and external communications for national infrastructure programs and 2010 FIFA World Cup projects.

Education

Bachelor’s Degree in Corporate Communication at North-West University
January 11, 2030 - November 3, 2025
Digital Branding & Engagement at Curtin University
January 11, 2030 - November 3, 2025
Digital Marketing Certificate at Red & Yellow School
January 11, 2030 - November 3, 2025

Qualifications

Bachelor’s Degree in Corporate Communication
January 11, 2030 - November 3, 2025
Digital Branding & Engagement
January 11, 2030 - November 3, 2025
Digital Marketing Certificate
January 11, 2030 - November 3, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Transportation & Logistics, Education, Real Estate & Construction