Mel Williams
I am a senior graphic designer and creative professional with extensive experience in delivering brand growth through expert skills in graphic design, product development, branding, layouts, packaging, presentation…
About
I am a senior graphic designer and creative professional with extensive experience in delivering brand growth through expert skills in graphic design, product development, branding, layouts, packaging, presentation design, and visual storytelling. I create strong illustrative assets that pop! And skills coupled with a visionary and commercially aware mindset and have worked with renowned high street and global brands such as Gola, Airwalk, Mattel, Disney, Netflix, Nasty Gal, and Boohoo.
Over the years, I have successfully led creative projects in both freelance and corporate settings, including founding my own fashion Pop Culture brand. I excel in communication and presentation, managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines, all driven by a passion for design and brand development.
- 13 years' experience
- Joined October 2024
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
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Work experience· 6 roles
Launched and led a fashion Pop Culture brand, securing retail and licensing partnerships with EMP, Dolls Kill, Hot Topic, and 85 HMV stores generating £200k worth of sales in three months. Led creative strategy, graphics, illustrations, packaging, visual marketing materials, and conceptualized campaigns. Conducted trend research, created mood boards, designed fashion collections, and developed tech packs. Developed new brand style guidelines and streamlined marketing practices through design, overseeing creative processes for licensed partnerships.
Working with clients from Start ups to global brands including Gola, Fashions UK, Heroes Inc, Mattel, Disney, Cartoon Network, Netflix, Warner Bros. I create considered brand identity along graphic artwork, illustrations and product development. Responsible for creation of detailed technical packs, print, packaging and presentation design, branding and identity, and managing multiple projects with attention to detail and meeting deadlines.
Lead designer for brands including Gola, Airwalk, Wild Fox, Emily The Strange, Smiley, Nasty Gal, and ASOS across licensed properties. Led trend research, range planning, fashion design, creation of tech packs, illustrations, and graphic design. Collaborated with external vendors, printers, suppliers, and freelance designers.
Education
Certifications and awards
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