I am a senior graphic designer and creative professional with extensive experience in delivering brand growth through expert skills in graphic design, product development, branding, layouts, packaging, presentation design, and visual storytelling. I create strong illustrative assets that pop! And skills coupled with a visionary and commercially aware mindset and have worked with renowned high street and global brands such as Gola, Airwalk, Mattel, Disney, Netflix, Nasty Gal, and Boohoo. Over the years, I have successfully led creative projects in both freelance and corporate settings, including founding my own fashion Pop Culture brand. I excel in communication and presentation, managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines, all driven by a passion for design and brand development.

Mel Williams

I am a senior graphic designer and creative professional with extensive experience in delivering brand growth through expert skills in graphic design, product development, branding, layouts, packaging, presentation design, and visual storytelling. I create strong illustrative assets that pop! And skills coupled with a visionary and commercially aware mindset and have worked with renowned high street and global brands such as Gola, Airwalk, Mattel, Disney, Netflix, Nasty Gal, and Boohoo. Over the years, I have successfully led creative projects in both freelance and corporate settings, including founding my own fashion Pop Culture brand. I excel in communication and presentation, managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines, all driven by a passion for design and brand development.

Available to hire

I am a senior graphic designer and creative professional with extensive experience in delivering brand growth through expert skills in graphic design, product development, branding, layouts, packaging, presentation design, and visual storytelling. I create strong illustrative assets that pop! And skills coupled with a visionary and commercially aware mindset and have worked with renowned high street and global brands such as Gola, Airwalk, Mattel, Disney, Netflix, Nasty Gal, and Boohoo.

Over the years, I have successfully led creative projects in both freelance and corporate settings, including founding my own fashion Pop Culture brand. I excel in communication and presentation, managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines, all driven by a passion for design and brand development.

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Language

English
Fluent

Work Experience

Senior Designer at Freelance
January 1, 2024 - Present
Working with clients from Start ups to global brands including Gola, Fashions UK, Heroes Inc, Mattel, Disney, Cartoon Network, Netflix, Warner Bros. I create considered brand identity along graphic artwork, illustrations and product development. Responsible for creation of detailed technical packs, print, packaging and presentation design, branding and identity, and managing multiple projects with attention to detail and meeting deadlines.
Founder/Creative Director at Phat Kandi
January 31, 2024 - August 17, 2025
Launched and led a fashion Pop Culture brand, securing retail and licensing partnerships with EMP, Dolls Kill, Hot Topic, and 85 HMV stores generating £200k worth of sales in three months. Led creative strategy, graphics, illustrations, packaging, visual marketing materials, and conceptualized campaigns. Conducted trend research, created mood boards, designed fashion collections, and developed tech packs. Developed new brand style guidelines and streamlined marketing practices through design, overseeing creative processes for licensed partnerships.
Senior Designer at Fashions UK / Mattu Brands
April 30, 2023 - August 17, 2025
Lead designer for brands including Gola, Airwalk, Wild Fox, Emily The Strange, Smiley, Nasty Gal, and ASOS across licensed properties. Led trend research, range planning, fashion design, creation of tech packs, illustrations, and graphic design. Collaborated with external vendors, printers, suppliers, and freelance designers.
Senior Graphic Designer at Nuby
April 30, 2019 - August 17, 2025
Directed graphics for baby products sold in major retailers. Designs helped Nuby secure over £300k worth of orders from Boots Plc. Led trend boards, graphics, and product development, created digital banners, assets, illustrations for products, packaging, visual materials, logos, sales tools, and POS.
Men's Wear Designer at Rohnis
October 31, 2017 - August 17, 2025
Created multi-product lines for in-house brands, managed production and sampling processes with overseas factories. Conducted trend research, developed tech packs, and mentored junior designers fostering a collaborative and supportive team environment.
Jersey Wear Designer - Ladies and Children at Bebe
April 30, 2013 - August 17, 2025
Researched trends with WGSN and blogs, produced detailed trend boards covering fabric, colour, and fabric direction, designed garments and graphics. Created full CADs, graphics, detailed tech packs, and spec sheets for large brand ranges while adhering to brand guidelines. Clients included TX Maxx, ASOS, Golddigga, Hot Tuna, Lee Copper, Dunnes, and Sports Direct.

Education

Bachelor of Arts at The University of Sunderland
September 8, 2003 - June 30, 2006
BA Animation & Design at Sunderland University
January 11, 2030 - August 17, 2025
HND – Product Design at Newcastle College
January 11, 2030 - August 17, 2025

Qualifications

BA Art and Design
September 8, 2003 - June 30, 2006

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services