I’m a senior digital communications and campaign design professional with 13+ years of experience crafting high-impact visual content and digital campaigns across web, social media, newsletters, and marketing platforms. I’m passionate about inclusive, user-centered design, brand consistency, and visual storytelling that connects with audiences and elevates organizational priorities. My work spans OHCHR, UNFPA, and the Council of Europe, with a focus on accessibility, multimedia storytelling, media relations, and strategic communications in politically sensitive contexts. I collaborate closely with creative and marketing teams to deliver cohesive visuals and engaging digital experiences, while also managing external partners and monitoring political/media developments to inform senior leadership and risk management.

Melek Lakdar

I’m a senior digital communications and campaign design professional with 13+ years of experience crafting high-impact visual content and digital campaigns across web, social media, newsletters, and marketing platforms. I’m passionate about inclusive, user-centered design, brand consistency, and visual storytelling that connects with audiences and elevates organizational priorities. My work spans OHCHR, UNFPA, and the Council of Europe, with a focus on accessibility, multimedia storytelling, media relations, and strategic communications in politically sensitive contexts. I collaborate closely with creative and marketing teams to deliver cohesive visuals and engaging digital experiences, while also managing external partners and monitoring political/media developments to inform senior leadership and risk management.

Available to hire

I’m a senior digital communications and campaign design professional with 13+ years of experience crafting high-impact visual content and digital campaigns across web, social media, newsletters, and marketing platforms. I’m passionate about inclusive, user-centered design, brand consistency, and visual storytelling that connects with audiences and elevates organizational priorities.
My work spans OHCHR, UNFPA, and the Council of Europe, with a focus on accessibility, multimedia storytelling, media relations, and strategic communications in politically sensitive contexts. I collaborate closely with creative and marketing teams to deliver cohesive visuals and engaging digital experiences, while also managing external partners and monitoring political/media developments to inform senior leadership and risk management.

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Language

Arabic
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Senior Communication & Advocacy Officer at Office of the High Commissioner for Human Rights (OHCHR)
March 1, 2022 - December 1, 2025
Designed and delivered digital campaign visuals for OHCHR’s website, newsletters, and social media channels (Facebook, Instagram, X, YouTube). Led multimedia content creation, including visual assets, campaign toolkits, and branded materials aligned with institutional guidelines. Collaborated with communications, marketing, and external creative teams to ensure strong visual consistency and brand identity. Supported UX-oriented digital content optimization to increase engagement. Managed external designers, vendors, and production partners. Designed and implemented external communication strategies to position OHCHR priorities with government counterparts, donors, media, and civil society. Managed media relations, press requests, interviews, and high-level communications in politically sensitive contexts. Conducted political and media monitoring, producing briefing notes for senior management on emerging risks and trends.
Communication & Advocacy Analyst Officer at UNFPA – Tunis
March 1, 2020 - March 1, 2022
Created digital campaign content and visuals for human rights-focused programs across web, social media, and email marketing. Designed visual storytelling assets amplifying survivors and youth voices. Worked closely with programming and marketing teams to align outputs with campaign objectives. Ensured accessibility, inclusivity, and consistency across digital materials. Planned and implemented communication campaigns supporting development programs (GBV, youth, migration, SRHR). Developed press materials, web content, and social media campaigns to promote policy dialogue and program results. Supported country office leadership with external messaging and stakeholder engagement. Managed multilingual media content with a strong focus on accessibility. Produced storytelling and multimedia content highlighting program results and impact.
Head of Communications & Public Relations at Council of Europe – Tunis
October 1, 2014 - September 1, 2019
Led brand identity, visual direction, and digital communications across multiple platforms. Oversaw design and production of digital and print campaign materials, ensuring brand coherence. Collaborated with internal teams and external agencies on creative concepts and execution. Contributed to UX improvements and content layout optimization, increasing public reach by 50%. Led external communications and public relations in support of governance, rule of law, and institutional reform programs. Maintained strategic relationships with parliamentarians, public authorities, media, and international partners.
Journalist – Political, Social & Human Rights Affairs at Le Temps / Tunis Hebdo
January 1, 2008 - January 1, 2014
Produced visually driven editorial content and contributed to layout and storytelling approaches. Built strong expertise in narrative structure, audience engagement, and ethical storytelling.
Senior Communication & Advocacy Officer at Office of the High Commissioner for Human Rights (OHCHR) – Tunis
March 1, 2022 - December 1, 2025
Designed and delivered digital campaign visuals for OHCHR’s website, newsletters, and social media channels. Led multimedia content creation, including visual assets, campaign toolkits, and branded materials aligned with institutional guidelines. Collaborated with communications, marketing, and external creative teams to ensure strong visual consistency and brand identity. Supported UX-oriented digital content optimization to increase engagement. Managed external designers, vendors, and production partners to deliver high-quality visual outputs. Designed and implemented external communication strategies to position OHCHR priorities with government counterparts, donors, media, and civil society. Managed media relations, press requests, interviews, and high-level communications in politically sensitive contexts. Conducted political and media monitoring, producing briefing notes for senior management on emerging risks and trends.
Communication & Advocacy Analyst Officer at United Nations Population Fund (UNFPA) – Tunis
March 1, 2020 - March 1, 2022
Created digital campaign content and visuals for human rights focused programs across web, social media, and email marketing. Designed visual storytelling assets amplifying survivors and youth voices. Worked closely with programming and marketing teams to align outputs with campaign objectives. Ensured accessibility, inclusivity, and consistency across digital materials. Planned and implemented communication campaigns supporting development programs (GBV, youth, migration, SRHR). Developed press materials, web content, and social media campaigns to promote policy dialogue and program results. Supported country office leadership with external messaging and stakeholder engagement. Managed multilingual media content (press releases, digital campaigns, social media) with a strong focus on accessibility. Produced storytelling and multimedia content highlighting program results and impact.
Communication Advisor at Presidential Campaign
January 1, 2014 - Present

Education

Add your educational history here.

Qualifications

Master's Degree – Political Science (Security & Development)
January 11, 2030 - January 16, 2026
Master of Arts – Modern French Literature
January 11, 2030 - January 16, 2026
Bachelor's Degree – French Language & Civilization
January 11, 2030 - January 16, 2026
Crisis & Risk Management
January 11, 2030 - January 16, 2026
Project Management
January 11, 2030 - January 16, 2026
Fraud & Corruption Prevention
January 11, 2030 - January 16, 2026
Climate Change Training – Geneva
January 11, 2030 - January 16, 2026
Project Management Methodology (PMM)
January 11, 2030 - January 16, 2026
Master’s Degree – Political Science (Security & Development)
January 11, 2030 - January 16, 2026
Master of Arts – Modern French Literature
January 11, 2030 - January 16, 2026
Bachelor’s Degree – French Language & Civilization
January 11, 2030 - January 16, 2026
Crisis & Risk Management
January 11, 2030 - January 16, 2026
Project Management
January 11, 2030 - January 16, 2026
Fraud & Corruption Prevention
January 11, 2030 - January 16, 2026
Climate Change Training – Geneva
January 11, 2030 - January 16, 2026
Project Management Methodology (PMM)
January 11, 2030 - January 16, 2026

Industry Experience

Media & Entertainment, Government, Non-Profit Organization, Professional Services, Education